Site comparison - what is wrong with me?
-
www.bcspeakers.com/
vs
with the search term "speakers" why does BC speakers show up in around #50-60 and PSB is not in the top #1000?
From all metrics on seomoz PSB kicks BC in every area by a large margine! can anyone see why BC is listed for that keyword and PSB is not?
-
Thanks for your great suggestions.
Although BC has 6000 + pages the vast majority seem to be pdf's of their parts catalog. with no pr at all.
Nether one of BC or PSB have many links back with anchor text as "Speakers" the vast majority are the company names:
<a class="clickable title link-pivot" title="See top linking pages that use this anchor text">b c speakers</a> - 250+
PSB Speakers - 3000+
Do you think that google is seeing "psb speakers" as the company name and ignoring "speakers" as a relevant term?
-
The first thing I notice is that bcspeakers has many more pages indexed by Google, about 6000 to 700.
http://www.google.co.uk/search?q=site%3Awww.bcspeakers.com%2F&pws=0&gl=us
http://www.google.co.uk/search?q=site%3Awww.psbspeakers.com%2F&pws=0&gl=us
This in itself doesn't begin to explain why one site might rank higher than another, but it illustrates that not all things are equal between these two sites. Link metrics like Domain Authority are great for comparing sites under the theoretical assumption that all other factors are equal. So given two equally optimized sites with identical inbound link metrics, one with a DA of 50 and one with a DA of 40, the DA 50 site will likely rank higher.
But with large complex sites like these, things are never equal. Both sites have different anchor text, the internal link structure varies (I suspect PSB has a better internal link structure) and dozens of other factors.
To get a clearer answer, I'd run both these URLs through the SEOmoz Keyword Analysis Tool, and then run an advanced report (if your a PRO member) The tool will examine on-page factors and might paint a clearer picture.
-
Not really concerned on what page each one is on, or how generic the term is...
the question is why is one listed and the other is not when the metrics point in the opposite direction.
-
"Speakers" is a super generic term! You may be better off targeting something more specific.
In my mind there is very little difference between being on page 5-6 or >10. No one is going to search through 5 pages of serps to find a site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is not ranking at all.
Can anybody check it what is the main culprit behind my website's growth?
Intermediate & Advanced SEO | | anshu14320 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Is there an issue with my site?
Been mostly hanging around top of page two for the last couple of years for “Liverpool Wedding photographer” although got myself on page 1 for “Liverpool photographer” I have split the title of the page to target these two keywords. I took the Liverpool photographer off the title to see if it was being detrimental to the “Liverpool wedding photographer” I didn’t see no increase in ranking so put it back as I get a bit of commercial work from it. Since last year I have got onto page 1 at least three times around position 5-6. Within a week or two I start sliding down again and end up back at top of page two. I could understand this slow push out if my competitors were busy SEO wise but from what I have seen they are not. There is a guy using the keywords in URL and calls himself “Liverpool wedding photographer” last time I checked he literally had no links but is in the first 5 positions. I have I think a better link profile than every one else. Although I am on and off with Facebook and Instagram, (more off) so that probably isn’t helping. Although I have a colleague in the video side of things and he doesn’t use social media at all and it hasn’t harmed him. A few years ago I was burned quite badly by a total charlatan. He sunk my home page to page 4. He talked the talk about creating landing pages but his methods were shoddy to say the least. I can’t believe I was taken in by him, although I was only with him for 2 months. He was still using spammy link techniques to generate lots of toxic links for me! I disavowed all of his links and put the keywords back on the home page and was back to my usual top of page 2 position within a week. Since then I have disavowed all directory links and anything not wedding related. I have an article which ranks 1st or second for “Nikon CLS”. I have also another article of 2000 words or so on another reasonable placed photography website. A few links from other vendors or people I have taken photographs for. I have about 10 featured weddings with a link on 4 good weddings blogs. I don’t think a massive amount of blog comments although I have stopped doing this. If I look at most of the competitors these are their main links, with directories as well! Last winter I put a quite substantial article about documentary wedding photography on my home page. I flew to number 2, although I photographed The World Transformed (the alternative labour conference in Liverpool). I got a lot of clicks to a gallery page (few thousand off social media} so I don’t know if that coincided with it. Same thing – watching the website go down a few positions every day until within just over a week or two I was about 4<sup>th</sup> on page 2! Its like my website is on a spring which can push into page 1 but rebounds back to top of page 2. I am staring to worry that my site has been marked as a bad character in some way because I get what seems to be rough treatment from google compared to my peers. I have written I think 4 or 5 (1500 word) articles the last couple of months talking about lenses and wedding photography related topics and Google pushed me back to page 1, peaking At position 5. I was there for a few weeks and then the slide happened again. Bit demoralised at the moment, what to do? Any help or pointers would be most appreciated. Best wishes. David.
Intermediate & Advanced SEO | | WallerD0 -
Site redesign..have I done everything?
Hello, We have a site that was recently put through the redesign process-a couple of weeks ago. It was a tired site that was optimized well, but still struggled because it was so outdated. I went ahead and re-optimized, submitted a new sitemap, and did the fetch. Have I missed a step? Could someone offer insight into what they do when a site is redesigned and the steps taken to make sure that Google crawls and "appreciates" 🙂 the new site as soon as possible? Thanks in advance for any and all help!
Intermediate & Advanced SEO | | lfrazer0 -
Site not progressing at all....
We relaunched our site almost a year ago after our old site dropped out of ranking due to what we think was overused anchor text.... We transferred over the content to the new site, but started fresh in terms of links etc. And did not redirect the old site. Since the launch we have focused on producing good content and social, but the site has made no progress at all. The only factor I can think off is that one site linked to us from all of their pages, which we asked them to remove which they did over 3 months ago, but still showing in Webmaster tools.... Any help would be appreciated. Thanks
Intermediate & Advanced SEO | | jj34340 -
How come this site does so well?
Hi Guys, It's bugging the crap out of me why this site does so well http://www.stagedinburgh.com/ when I look at it's link profile its so weak and terrible plus many links comes from the sites they own. Somehow the site out ranks many sites for search terms like edinburgh stag party, edinburgh stag do, edinburgh stag weekends. Am I missing something? They seem to only have links from 13 domains and they aint great. What am I missing?
Intermediate & Advanced SEO | | PottyScotty0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0