Why has SEOmoz added G+ code to multiple pages?

[FashionLux]

Hi,

If you look at SEOmoz's Blog pages, you'll see they have added the G+ rel="publisher" code.

On http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844 Google says:

"A rel="publisher" link from the main page of your website to your Google+ page."

Is there any benefit to putting this code into the sites template (adding it to every page of the site) when it could be added to just the homepage?

Not a criticism, just curious to know how I should implement the code on my own site (concerned that adding it to the site template is a kind-of link out on every page of my site)

Cheers

FashionLux

[caseyhen]

There is no benefit to having it on every page. In talking with our Google rep they stated they just needed on our site/homepage but since sometimes they don't know what they need, it was placed on every page via our CMS. At this point we haven't seen any negative effects from it but we might try placing it only on the homepage to see if that does anything.

Casey

[KrisRoadruck]

I doubt a single string is going to add too much overhead. Im not sure how they have designed their CMS but it may just be a case of having it everywhere is easier to implement than page specific. The other thing may just be making sure google has an easy time associating sub-page content with the author/publisher without having to look up the main page. Im simply guessing here though, Im sure a mozzer will come along and give you a more definitive answer once they see your question.

[FashionLux]

Thanks Kris - but it is adding unneccessary code to the page? and slowing site speed? (although marginally)

[KrisRoadruck]

can't speak to the moz staff but meta tags aren't treated as links. neither are rel tags within an <a>tag. So no risk to "leaking link juice from ever page". :-)</a>