Do "NoFollow" links provide any SEO value?
-
Do "nofollow" links provide any SEO value, particularly for Google? I have heard that they still can, since Google doesn't necessarily follow all of the tags.
Is this true? Is there any value in obtaining nofollow links? Can they also hurt in any way?
Thank you!
AfshinApples of Gold
-
I am new to this, but I have heard it said that some no follow links likely provide value. For example, Wikipedia, because it is so well-curated and tolerates zero spam.
-
Interesting in terms of having "nofollow" links to promote organic-ness.
-
The anchor text adds value, but it is minimal relative to follow links. They don't pass authority however. You need a healthy mix of follow and nofollow links or your link profile will look shady and this could have a negative impact if the search engines think you have an unnatural/spammy link profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization for "Search by Photos" feature
Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!
Intermediate & Advanced SEO | | DmitriiK0 -
Backlink "class=X-hidden-focus"
Is anyone familiar with class=X-hidden-focus? Do these links still contain link juice or are they similar to no follow?
Intermediate & Advanced SEO | | Colemckeon0 -
How to Rank for "Interesting Finds" on Google Mobile?
Hi! Some of the sites I work with, when doing searches for their top terms, I am seeing some articles listed under "Interesting Finds". I have read some people thought it deals with AMP, others do not. Some thing it has to do with the structured data added to the page, some do not. Does anyone have a definitive answer on how to increase your chances of being listed here? Any example is attached. Any ideas? Uoi4Jyh
Intermediate & Advanced SEO | | vetofunk0 -
I have implemented rel = "next" and rel = "prev" but google console is picking up pages as being duplicate. Can anyone tell me what is going on?
I have implemented rel="next" and rel = "prev" across our site but google console is picking it up as duplications. Also individual pages show up in search result too. Here is an example linkhttp://www.empowher.com/mental-health/content/sizeismweightism-how-cope-it-and-how-it-affects-mental-healthhttp://www.empowher.com/mental-health/content/sizeismweightism-how-cope-it-and-how-it-affects-mental-health?page=0,3The second link shows up as duplicate. What can i do to fix this issue?
Intermediate & Advanced SEO | | akih0 -
Link Resolvers, Academic Publishing, and SEO Visibility
I have recently started working at an academic publisher on their digital products. In this industry it's standard practice to use link resolvers - such as SFX from ExLibris - when updating a product as an easy way to manage URL migration. However, these link resolvers appear to use 302 redirects which makes me concerned about the potential for rankings to drop. Does anybody out there know about the use of link resolvers and their effects on search engine visibility? The main sources of information I've been able to find so far have been a Google Webmaster Central forum post and a piece on DOI news from 2005. Any information that's more up to date would be very useful, thanks!
Intermediate & Advanced SEO | | BenjaminMorel0 -
How should I react to my site being "attacked" by bad links?
Hello, We have never bought links or done manipulative linbuilding. Meanwhile, someone has recently (15th of March) pointed at the top 5 websites on my main keyword with lots of bad quality links. So far it has not affected my rankings at all. Actually, I think it will not affect them because I think it was not a massive enough attack. The particular page that has been attacked had about 100 root domains pointing it and now it went up to something like 400. All those were in one day. All of those links use the same anchor text: the keyword we're ranking for. With those extra 300 root domains pointing at us, we went from 600 rootdomain to 900 pointing at our domain as a whole. The page that was targetted by the attack is not the homepage. What I wanted to do was to basically do nothing since I think it won't affect our rankings in any ways but I wanted you guys' opinion. Thanks.
Intermediate & Advanced SEO | | EndeR-0 -
Do nofollow links affect link profile?
I've read that it's good to keep a natural link profile. Some naked links, some links going to our company name, some with anchor text, etc. Do nofollow links affect this link profile, or is it only followed links that are taken into account?
Intermediate & Advanced SEO | | lighttable0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0