E commerce

[k3zuya]

Hi there.

I'm currently optimizing ecommece websites for my company.

The problem is, we have a duplication module whereby we duplicate sites accordingly to other countries.

The on page analysis shows about 2,000 of duplicated content. How do i resolve this issue?

I was planning to instruct the writers to write different content across different countries.

Any suggestion on this? thanks

[k3zuya]

Yea I understand. We can't use 301 redirect, because we have more than hundreds of countries to target, each are using different domain name.

The site are developed in Joomla, and each site has about 2000 pages. I was thinking to use robot.txt to restrict crawler from going into other non related pages, and focus on creating unique content for different websites 'localize' content and elements. Definitely this will become a long and dreadful process because we are utilizing our resources of writers, designers and coders.

Anyone else had opinion on this?

Thanks

[JoshPugh]

Unfortunately this is a very tough one. Duplicate content is obviously a big no-no, but with similar or the same content for different countries you run into a bit of strife.

This article by SEOMoz about "Duplicate Content in a Post-Panda World" goes into detail basically to that effect at V. #10 (scroll doowwwnn).

The options are there but they make it clear that there's really no right answer. It's advice:

If your international content does get treated as duplicate content, there’s no easy answer. If you 301-redirect, you lose the page for visitors. If you use the canonical tag, then Google will only rank one version of the page. The “right” solution can be highly situational and really depends on the risk-reward tradeoff (and the scope of the filter/penalty).