E commerce
-
Hi there.
I'm currently optimizing ecommece websites for my company.
The problem is, we have a duplication module whereby we duplicate sites accordingly to other countries.
The on page analysis shows about 2,000 of duplicated content. How do i resolve this issue?
I was planning to instruct the writers to write different content across different countries.
Any suggestion on this? thanks
-
Yea I understand. We can't use 301 redirect, because we have more than hundreds of countries to target, each are using different domain name.
The site are developed in Joomla, and each site has about 2000 pages. I was thinking to use robot.txt to restrict crawler from going into other non related pages, and focus on creating unique content for different websites 'localize' content and elements. Definitely this will become a long and dreadful process because we are utilizing our resources of writers, designers and coders.
Anyone else had opinion on this?
Thanks
-
Unfortunately this is a very tough one. Duplicate content is obviously a big no-no, but with similar or the same content for different countries you run into a bit of strife.
This article by SEOMoz about "Duplicate Content in a Post-Panda World" goes into detail basically to that effect at V. #10 (scroll doowwwnn).
The options are there but they make it clear that there's really no right answer. It's advice:
If your international content does get treated as duplicate content, there’s no easy answer. If you 301-redirect, you lose the page for visitors. If you use the canonical tag, then Google will only rank one version of the page. The “right” solution can be highly situational and really depends on the risk-reward tradeoff (and the scope of the filter/penalty).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best format for E-Commerce Pages in Title Text / Link Text & Markup
Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through. Title text ( on Product Page ) <title>Brandname ProductName</title>
Intermediate & Advanced SEO | | s_EOgi_Bear
OR
<title>ProductName by Brandname</title> on category page <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
<a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a> OR <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a <span> Product Page <a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]"> OR <a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]"> Thoughts?0 -
Google Rich Snippets in E-commerce Category Pages
Hello Best Practice for rich snippets / structured data in ecommerce category pages? I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio. Should I be putting structured data in category Pages at all? Thanks for your time 🙂
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
E-commerce site blog creating bad signals?
I have an e-commerce site with quite a large (subdirectory) blog attached. The blog is very successful, having attracted about 2 million visitors last year - almost 4 times that of our actual e-commerce pages. Although all content is tangentially relevant, the blog does not convert well directly (mostly because it attracts people at the wrong point in the funnel). Our average bounce rate on e-commerce pages is around 40%, while the blog is about 90% (it answers questions directly with some outbound links); and average page visits to e-commerce pages is 4, compared to 1.3 on the blog. I am concerned that this 80% of my traffic that does not often convert and leaves the site quickly, is costing me in rankings on the pages that do perform well. We recently re-released the e-commerce section of the site and despite cleaning up our structure and content, fixing bad URL structure etc., we saw little benefit. I am therefore considering taking the blog OFF our site and moving it elsewhere, linking back to the e-commerce site and allowing it to stand on its own two feet. Is this a bad idea? Thoughts?
Intermediate & Advanced SEO | | redtalons10 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
Huge Google index on E-commerce site
Hi Guys, Refering back to my original post I would first like to thank you guys for all the advice. We implemented canonical url's all over the site and noindexed some url's with robots.txt and the site already went from 100.000+ url's indexed to 87.000 urls indexed in GWT. My question: Is there way to speed this up?
Intermediate & Advanced SEO | | ssiebn7
I do know about the way to remove url's from index (with noindex of robots.txt condition) but this is a very intensive way to do so. I was hoping you guys maybe have a solution for this.. 🙂0 -
Which Blog Extension is the best for a Magento E-commerce Site?
Hello, We have developed our e-commerce site in Magento and we are launching our own blog. Currently we are using an aheadWorks blog extension, but I was wondering if it is better for SEO to use a Wordpress extension. What do you think? Thank you!!
Intermediate & Advanced SEO | | DoitWiser0 -
Bounce rate and average visit time in an e-commerce site
Dear all, I am managing a Belgian online pharmacy (www.pharma2go.be) . The online pharmacy has a quite high bounce rate (+/- 79%) and low avg. visit time (< 1 minute). This could somehow be related to a choices that have been made in the past to also build the site in English (but without English product texts available - only Dutch and French). The reason is that people all over Europe could order. Another reason could be that also product on prescription are shown which cannot be ordered. This was chosen to still offer the visitors the product leaflets as a service. I am wondering if it would be beneficial for SEO to remove the English version and the on prescription products. At least if this would lower bounce rate and increase the average visit time. Thanks for your input. Kindest regards, Stefaan
Intermediate & Advanced SEO | | stefaanva0 -
Is traffic and content really important for an e-commerce site???
Hi All, I'm maintaining an e-commerce website and I've encountered some related keywords that I know will not convert to sales but are related to the subject and might help becoming an "authority". I'll give an example... If a car dealership wrote an amazing article about cleaning a car.
Intermediate & Advanced SEO | | BeytzNet
Obviously it is related but the chances of someone looking to clean his car will go ahead and buy one now are quite low. Also, he will probably bounce out of this page after reading the piece. To conclude, Would such an article do GOOD (helping to become an authority and having more visitors) or BAD (low conversion rate and high bounce rate)? Thanks0