Best E-commerce CMS from a SEO perspective
-
Hello fellow mozzers,
I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO.
I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box.
Let me know what you think and why you think so.
Thanks in advance
-
Thank you for the reply on the thread. I will definitely check you guys out sometime in the near future
It's really good that you added the schema.org markup on the product pages. Your users will really benefit from that.
-
Hey Wesley, I apologize for the plug here but as the SEO Manager for Volusion I am working diligently to create the best ecommerce solution for SEOs out-of-box. You don't have to use/purchase additional apps or plugins or anything like that. One thing we've added recently is schema.org markup for product pages. Please do check us out and let me know what you think. Good luck!
http://onlinebusiness.volusion.com/articles/greatly-improved-seo-with-schema-org-enhancements/
Regards, Nathan Joynt
-
I like Magento, and also Volusion if you are comfortable with being hosted on a Windows server. Though I have never used BigCommerce for one of my sites, I plan on checking them out in the near future because a few sites I've done audits for were on that platform and, at least from an SEO standpoint, they looked pretty solid. I have no idea what modules or plugins they were using though.
-
Wesley,
The default SEO settings with Magento are very good. I agree with Bradley that you need some modules to perfect the SEO features. These are all default SEO Features
-
Titles
-
Meta Description
-
Alt Text for images
-
SEO Friendly URL's
-
XML Sitemap is an easy add on
-
-
Thank you Paddy, Carla and bradley for your answers.
For everyone else, this thread is not so much of a question, but more of a discussion of what YOU think is the best and why you think so. Would be cool to see some people's opinions and experiences with different CMS's. -
Out of the box it has to be Magento, but you can extend it even further with modules.
-
Hi Wesley,
I find Magento to be awesome from an SEO point of view. You have two options Magento Community and the paid version. Magento community is very complete.
-
I can't tell you which is the best as I have only used a few (I think most people are the same)
I have used zen-cart alot, and with ceon-seo module (free), I have had very good results seo wise. But I had to do alot of custom work to it (eg rich snips etc), but the good thing about opensource your in complete control, it also has a good community.
But I would guess its not the best option out there, but I would recommend it for small businesses that want to get started on the small budget.
A competitor used x-cart and he does very well seo wise (rich snips and all), but I have no idea if that's out of the box, or they have done alot of custom work on it.
Currently we are on a small closed E-commerce CMS (not zen-cart) which is very frustrating, I so I'm planning to migrate to a different E-commerce. Magento seems to be the top contender, but as someone with experience with it, what's its pros and cons?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best to see some immediate SEO benefits and how long does it usually take to boot your DA?
I am on a mission to improve our DA and generally try to move up the ladder on SERPS. Is there anything I could do straight away to attract the most gains? Thank you
Intermediate & Advanced SEO | | Tobywith0 -
Which is the best option for these pages?
Hi Guys, We have product pages on our site which have duplicate content, the search volume for people searching for these products is very, very small. Also if we add unique content, we could face keyword cannibalisation issues with category/sub-category pages. Now based on proper SEO best practice we should add rel canonical tags from these product pages to the next relevant page. Pros Can rank for product oriented keywords but search volume is very small. Any link equity to these pages passed due to the rel canonical tag would be very small, as these pages barely get any links. Cons Time and effort involved in adding rel canonical tags. Even if we do add rel canonical tags, if Google doesn't deem them relevant then they might ignore causing duplicate content issues. Time and effort involved in making all the content unique - not really worth it - again very minimal searchers. Plus if we do make it unique, then we face keyword cannibalisation issues. -- What do you think would be the optimal solution to this? I'm thinking just implementing a: Across all these product based pages. Keen to hear thoughts? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Effect on SEO for e-commerce on a different domain?
We are engaging a vendor to host our LMS and the process for purchasing access to the LMS (product pages/checkout). The vendor can only accomplish this by domain masking (redirecting portal.ourdomain.com to a subdomain on their domain). Our concern is the SEO implication. Obviously we would prefer the content hosted in a subfolder on our domain for the best SEO outcome, but this isn't an option. The vendor's domain authority is considerably lower than our own, but they recommend moving our product pages, which are currently hosted on our primary domain, to their subdomain so the checkout process is fully integrated using their product. Several of our product pages rank in the top 10 on Google and we don't want to lose that. Does anyone have any experience with domain masking and maintaining page rank? My inclination is that moving these high-ranking pages will 1) Hurt our primary domain, and 2) Negatively effect the rank of our product pages. Thanks in advance, Beth
Intermediate & Advanced SEO | | bethkmac0 -
2 eCommerce stores that are identical 1 for US 1 for CA, what's the best way to SEO?
Hello everyone! I have an SEO question that I cannot solve given the parameters of the project, and I was wondering if someone could provide me with the next best alternative to my situation. Thank you in advance. The problem: Two eCommerce stores are completely identical (structure, products, descriptions, content) but they are on separate domains for currency and targeting purposes. www.website-can.com is for Canada and www.website-usa.com is for US. Due to exchange rate issues, we are unable to combine the 2 domains into 1 store and optimize. What's been done? I have optimized the Canadian store with unique meta titles and descriptions for every page and every product. However I have left the US store untouched. I would like to gain more visibility for the US Store but it is very difficult to create unique content considering the products are identical. I have evaluated using canonicals but that would ask Google to only look at either the Canadian or US store, , correct me if i'm wrong. I am looking for the next best solution given the challenges and I was wondering if someone could provide me with some ideas.
Intermediate & Advanced SEO | | Snaptech_Marketing0 -
The best tool
Hi friends !! I have a huge question . Which is the best tool for SEO? I am using a lot of tools but I would like to know more ways to position my website in the top . I hope that you can help me! Regards , Carlos Zambrana
Intermediate & Advanced SEO | | CarlosZambrana1 -
How are you taking you e-commerce site forward in 2014
Hi MOZland, With a new (our first e-commerce) client, we're going through a massive learning curve in handling a site of substantial size and complexity for the first time. While we've weeded out most of the on-page stuff that needed sorting, and we're in the process of dumping poor links implemented by previous SEO/online marketing efforts, do you have any suggestions about how to take a big e-commerce site forward in 2014, especially concerning technical pitfalls and link building efforts (and given that guest blogging has become something of a faux pas). Cheers, M
Intermediate & Advanced SEO | | Martin_S0 -
Read More & SEO
I have just had my site redesigned. The site was designed with only important facts bullets at the top of the page and all other information is below in the read more section that expands when clicked. I am wondering if I need to have this information in the read more section visible to the customer or if having the majority of the text in the read more is OK? and how it will effect rankings having it this way? I have had spots #1 &2 on Google for my keywords- until the site was redesigned...wondering if this was part of the reason. I have moved some of the text up to be visible on some of the pages - but it makes the site look cramped - and competes with the ease of use the site design Any insight on this is appreciated.
Intermediate & Advanced SEO | | Cheri110 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0