Best E-commerce CMS from a SEO perspective
-
Hello fellow mozzers,
I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO.
I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box.
Let me know what you think and why you think so.
Thanks in advance
-
Thank you for the reply on the thread. I will definitely check you guys out sometime in the near future
It's really good that you added the schema.org markup on the product pages. Your users will really benefit from that.
-
Hey Wesley, I apologize for the plug here but as the SEO Manager for Volusion I am working diligently to create the best ecommerce solution for SEOs out-of-box. You don't have to use/purchase additional apps or plugins or anything like that. One thing we've added recently is schema.org markup for product pages. Please do check us out and let me know what you think. Good luck!
http://onlinebusiness.volusion.com/articles/greatly-improved-seo-with-schema-org-enhancements/
Regards, Nathan Joynt
-
I like Magento, and also Volusion if you are comfortable with being hosted on a Windows server. Though I have never used BigCommerce for one of my sites, I plan on checking them out in the near future because a few sites I've done audits for were on that platform and, at least from an SEO standpoint, they looked pretty solid. I have no idea what modules or plugins they were using though.
-
Wesley,
The default SEO settings with Magento are very good. I agree with Bradley that you need some modules to perfect the SEO features. These are all default SEO Features
-
Titles
-
Meta Description
-
Alt Text for images
-
SEO Friendly URL's
-
XML Sitemap is an easy add on
-
-
Thank you Paddy, Carla and bradley for your answers.
For everyone else, this thread is not so much of a question, but more of a discussion of what YOU think is the best and why you think so. Would be cool to see some people's opinions and experiences with different CMS's. -
Out of the box it has to be Magento, but you can extend it even further with modules.
-
Hi Wesley,
I find Magento to be awesome from an SEO point of view. You have two options Magento Community and the paid version. Magento community is very complete.
-
I can't tell you which is the best as I have only used a few (I think most people are the same)
I have used zen-cart alot, and with ceon-seo module (free), I have had very good results seo wise. But I had to do alot of custom work to it (eg rich snips etc), but the good thing about opensource your in complete control, it also has a good community.
But I would guess its not the best option out there, but I would recommend it for small businesses that want to get started on the small budget.
A competitor used x-cart and he does very well seo wise (rich snips and all), but I have no idea if that's out of the box, or they have done alot of custom work on it.
Currently we are on a small closed E-commerce CMS (not zen-cart) which is very frustrating, I so I'm planning to migrate to a different E-commerce. Magento seems to be the top contender, but as someone with experience with it, what's its pros and cons?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Is it best to have products and reviews on the same URL?
Hi Moz, Is it better to have products and reviews on the same or different URLs? I suspect that combining these into one page will help with rankings overall even though some ranking for product review terms may suffer. This is for a hair products company with tens of thousands if not hundreds of thousands of reviews. Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
What recommendations do you have for the SEO of this site?
Hello, Could you glance at this site and let me know if you see anything we could improve upon? www.nlpca.com A couple of notes: We're over-optimized for the term "NLP" on the home page. We're removing the footer links soon. We have 2 locations: San Francisco, CA and Salt Lake City, UT. Our main keyword is "NLP Training" but we would like to rank higher for the keyword "NLP". Also note that we're completely white hat, but we have international site-wide backlinks, and a couple of site-wide backlinks in site's footers - all friends and colleagues of ours.
Intermediate & Advanced SEO | | BobGW0 -
When migrating website platforms but keeping the domain name how best do we add the new site to google webmaster tools? Best redirect practices?
We are moving from BigCommerce to Shopify but maintaining our domain name and need to make sure that all links redirect to their corresponding links. We understand the nature of 301s and are fine with that, but when it comes to adding the site to google webmaster tools, not losing link juice and the change of address tool we are kind of lost. Any advice would be most welcome. Thank you so much in advance!
Intermediate & Advanced SEO | | WNL0 -
About to launch a new e-commerce site need help with anchor text's
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice. home page - http://www.diamondengagement.com/ For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com" for internal pages like .... http://www.diamondengagement.com/engagement-rings/ I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off. What are your thoughts??
Intermediate & Advanced SEO | | harrykabadaian0 -
Is DOCTYPE important for SEO?
Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂
Intermediate & Advanced SEO | | AdeLewis0 -
What are the best suites of SEO tools?
I normally use SEOmoz and a bit of SEMrush but I dont really know much outside of those two. Im looking to do a review of the big, trustworthy ones - along the lines of free trial price vs value ranktracking linkbuilding help onpage analysis and help competitor analysis reports I heard good things about Raven Tools and Web CEO. Ive seen mention of SEOpowersuite on this forum but the site looks spammy as hell Anyone have a view on those 5 tools or any others in a similar vein? Or any other top line criteria I should be looking at? Cheers
Intermediate & Advanced SEO | | firstconversion
Stephen1