Best E-commerce CMS from a SEO perspective
-
Hello fellow mozzers,
I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO.
I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box.
Let me know what you think and why you think so.
Thanks in advance
-
Thank you for the reply on the thread. I will definitely check you guys out sometime in the near future
It's really good that you added the schema.org markup on the product pages. Your users will really benefit from that.
-
Hey Wesley, I apologize for the plug here but as the SEO Manager for Volusion I am working diligently to create the best ecommerce solution for SEOs out-of-box. You don't have to use/purchase additional apps or plugins or anything like that. One thing we've added recently is schema.org markup for product pages. Please do check us out and let me know what you think. Good luck!
http://onlinebusiness.volusion.com/articles/greatly-improved-seo-with-schema-org-enhancements/
Regards, Nathan Joynt
-
I like Magento, and also Volusion if you are comfortable with being hosted on a Windows server. Though I have never used BigCommerce for one of my sites, I plan on checking them out in the near future because a few sites I've done audits for were on that platform and, at least from an SEO standpoint, they looked pretty solid. I have no idea what modules or plugins they were using though.
-
Wesley,
The default SEO settings with Magento are very good. I agree with Bradley that you need some modules to perfect the SEO features. These are all default SEO Features
-
Titles
-
Meta Description
-
Alt Text for images
-
SEO Friendly URL's
-
XML Sitemap is an easy add on
-
-
Thank you Paddy, Carla and bradley for your answers.
For everyone else, this thread is not so much of a question, but more of a discussion of what YOU think is the best and why you think so. Would be cool to see some people's opinions and experiences with different CMS's. -
Out of the box it has to be Magento, but you can extend it even further with modules.
-
Hi Wesley,
I find Magento to be awesome from an SEO point of view. You have two options Magento Community and the paid version. Magento community is very complete.
-
I can't tell you which is the best as I have only used a few (I think most people are the same)
I have used zen-cart alot, and with ceon-seo module (free), I have had very good results seo wise. But I had to do alot of custom work to it (eg rich snips etc), but the good thing about opensource your in complete control, it also has a good community.
But I would guess its not the best option out there, but I would recommend it for small businesses that want to get started on the small budget.
A competitor used x-cart and he does very well seo wise (rich snips and all), but I have no idea if that's out of the box, or they have done alot of custom work on it.
Currently we are on a small closed E-commerce CMS (not zen-cart) which is very frustrating, I so I'm planning to migrate to a different E-commerce. Magento seems to be the top contender, but as someone with experience with it, what's its pros and cons?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Entities and SEO
How do you find the correct words (entities) to explain an entity ? The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain. It seems that I got a better chance at the lottery 🙂 a
Intermediate & Advanced SEO | | seoanalytics
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !! Thank you,0 -
Magento missing SEO fields?
Hi Guys, Have a client who's blog is combined with there e-commerce site which is on Magento 2 but there are no SEO fields to add meta title, description. It only has the ability to add h1 tag see: https://cl.ly/3c6897aa5132 We want to add this ability to add meta data like this: https://d.pr/i/8GdbDc Does anyone know how to do this? Cheers.
Intermediate & Advanced SEO | | brandonegroup0 -
Best SEO for table in mobile view
I'm wondering what the best way to present a table for mobile view in terms of SEO? It's a complicated table (not simple rows & columns but also col spans) which doesn't work with any responsive techniques I can find. I can offer different content for desktop / mobile so desktop is OK. But what's the best way forward with Google for mobile? I could offer a jpg or simply an explanation to revisit the page on desktop, but neither of those options seem particularly Google-friendly?
Intermediate & Advanced SEO | | Ann640 -
Microsite Subfolder URL vs Redirected TLD for best SEO
We have a healthcare microsite that is in a subfolder off a hospital site.They wanted to keep their TLD and redirect from the subfolder URL. Even with good on-page SEO, link building, etc., they're not organically ranking as well as we think they should be. ie. They have http://our-business-name.com vs. http://hospital.org/our-business-name/ For best SEO value, are they better off having only their homepage as TLD and not redirect any interior pages but display as subfolder URL? ie. Keep homepage as http://our-business-name.com but use hospital urls for interior pages http://hospital.org/our-business-name/about/ Or is there some better way to handle this?
Intermediate & Advanced SEO | | IT-dmd0 -
Title Tag Best Practices
In light of all the Google updates in 2013, have you updated/changed your title tag best practices? Is the format of (Keyword | Brand) still working well for your optimization efforts or have you started incorporating an approach similar to this format . (Keyword in a Sentence | Brand) Thanks in advance for your opinions.
Intermediate & Advanced SEO | | SEO5Team0 -
How do you Hire someone for SEO?
What questions do you ask when hiring an SEO person? What is the most important thing in selecting a company for SEO? Should they be able to make recommendations on changes in your website for seo?
Intermediate & Advanced SEO | | Realtor1010 -
Video SEO
Hello All! I'm wondering about the best way to link build and carry on my video trend. I love to create video's with all of my articles as I feel it adds an extra element to just boring old text! The problem is that my current 25 links from Youtube are all NoFollow. This didn't originally bother me, but it's starting too. Is there a couple of websites that I could upload my article/ video to and gain a link from in a similar manner? Come to think of it, is this a good SEO tactic to use?
Intermediate & Advanced SEO | | Paul_Tovey0 -
SEO Strategy for Microsite
I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content. The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition. Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program. I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.
Intermediate & Advanced SEO | | AmyLB0