How to use my time: Make my site bigger or make link wheels?
-
I have a site which consist of about 500 pages. It's the biggest of it's tiny niche, and I'm making a livin' out of it (it gets me clients). So this is important to me.
I have access to tons and tons of non-copyrighted relevant texts. This text is not on the www, and thus would be unique to google. All though the text is relevant, it's not really useful for my visitors.
How to use this text and get the most of my time spent?
1. Making thousands of articles on my website, with internal linking to the "selling" keyword pages?
2. Use text to make a lot of link wheels - eventually linking to my main site?
Thanx a bunch!
And if you have other suggestions I'd love to hear'em out -
great response, I love the....
_"I would give these texts to my competitor and hope that he puts the dead weight on his site." _
You make a very valid point.
Content needs to be engaging, and if the content is just that, you stand a good chance of uses sharing your content.
shares = exposure = more visits = more sales
-
All though the text is relevant, it's not really useful for my visitors.
What's the goal here?
Are you trying to get useless traffic or weight down your website with a bunch of crap?
I would give these texts to my competitor and hope that he puts the dead weight on his site.
I believe that a small compact site with highly relevant pages competes better than a huge site with a ton of irrelevant crap.
I want my sites to be lean, mean fighting machines... not fat, out-of-shape wimps.
..............................
You asked about linkwheels. Don't do it.
-
Unless the content can be re-written into something useful, I wouldn't bother publishing it. It will do you no favours to have content that no-one wants to read. You want visitors to be excited to know you have produced something, not groan and look away
-
How would you make use of the content, then?
-
You do have to be careful of what you write and make sure it is of interest. If you just suddenly publish a load of articles (well, you would stage them anyway) that no-one really wants to read, as already said, you will get a high number of bounces and very little time spent on the pages / site.
Unique content that is applicable to your audience is the way to go
Andy
-- Oh, and steer clear of Link-Wheels. Old tricks that you will get nothing from any more. Google want to see content, content and more content
-
Oh, I never really thought of bounce rate..
It's outdated documents regarding my niche. Let's say you have a site about "How to climb mountains the modern way", then my documents would be stories of old-school mountain climbing. Relevant, but useless and uninteresting.
-
Can you elaborate on your "unique but useless" (my paraphrase) content? Normally I'd say to get as much content as you can out there but if it's not useful it might drive another signal you don't want: bounce rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
How can I make sure Google is crawling a link from an iframe (video)?
Do they crawl backlinks from an iframe example from a Youtube video embedded in a blog post? TIA!
Intermediate & Advanced SEO | | zpm20140 -
If linking to contextual sites is beneficial for SE rankings, what impact does the re=“nofollow” attribute have when applied to these outbound contextual links?
Communities, opinion-formers, even Google representatives, seem to offer a consensus that linking to quality, relevant sites is good practice and therefore beneficial for SEO. Does this still apply when the outbound links are "nofollow"? Is there any good research on this out there?
Intermediate & Advanced SEO | | danielpressley0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
.GOV Link - same impact on my site's rankings whether link to home or Gov related category?
I own a job site and I am about to get a link from a .GOV. My site has a category called "State Jobs". Should I ask the ".Gov" to link to my homepage or to the state job page and use the anchor text "State Jobs". I understand "State Jobs" page would get a big kick by that being the anchor text and linking to that specific page, but the question I have is this: for my site as a whole (homepage and various categories) would they get around the same "push up" whether the linking is to 1) my homepage with anchor text being my site's name or 2) to the state job specific page and in this case the anchor text would be "State Jobs"? thank you
Intermediate & Advanced SEO | | knielsen0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0 -
Migrating multiple sites and trying to save link juice
I have an interesting problem SEOmozers and wanted to see if I could get some good ideas as to what I should to for the greatest benefit. I have an ecommerce website that sells tire sensors. We just converted the old site to a new platform and payment processor, so the site has changed completely from the original, just offering virtually the same products as before. You can find it at www.tire-sensors.com We're ranked #1 for the keyword "tire sensors" in Google. We sell sensors for ford, honda, toyota, etc -- and tire-sensors.com has all of those listed. Before I came along, the company I'm working for also had individual "mini ecommerce" sites created with only 1 brand of sensors and the URL to match that maker. Example : www.fordtiresensors.com is our site, only sells the Ford parts from our main site, and ranks #1 in Google for "ford tire sensors" I don't have analytics on these old sites but Google Keyword Tool is saying "ford tire sensors" gets 880 local searches a month, and other brand-specific tire sensors are receiving traffic as well. We have many other sites that are doing the same thing. www.suzukitiresensors.com (ranked #2 for "suzuki tire sensors") Only sells our Suzuki collection from the main site's inventory etc We need to get rid of the old sites because we want to shut down the payment gateway and various other things those sites are using, and move to one consolidated system (aka www.tire-sensors.com) Would simply making each maker-specific URL (ie. fordtiresensors.com) 301 redirect to our main site (www.tire-sensors.com) give us to most benefit, rankings, traffic etc? Or would that be detrimental to what we're trying to do -- capturing the tire sensors market for all car manufacturers? Suggestions? Thanks a lot in advance! Jordan
Intermediate & Advanced SEO | | JordanGodbey0 -
Link Request Email on Site`s Link Pages
Hello I have assembled a list of web-sites that have "Links" section that has a list of persons` favorite tools. Those pages have a link to my competitor. I know my tool is just as good if not better and want to request a link. I`m thinking of sending an email asking for a link and offering a small amount of money for it. Questions: A) How much should I offer? Should I offer anything at all B) Is there an email style that someone can suggest that has been tested and proven to work for this type of situtation?
Intermediate & Advanced SEO | | hellopotap0