Confused why wesbite is number 1 in Google

[Ant71]

Hi All,

Wonder if you can help someone who is not a SEO professional?

I am trying to optimise my website for the term "driving lessons brighton" and when i search on this keyword with &pws=0 the following website http://strictly-driving.co.uk/ is number 1. However I cant see why they are number 1? As they dont really have any links etc.

Any advice on why they are so high would be appreciated.

Thanks a lot.

[Ant71]

Thanka Andrea for your reply much appreciated. Glad im not missing anything then as hopefully my site is firly well optimised!

Have a good week.

[josh-riley]

A few things could be at play: they have their on page content optimized properly (keywords are in the page title and used OK in the proper technical sections on the page). The domain is older than the other sites ranking after it (2007 vs 2009, etc.). And, the keywords aren't highly competitive.

All this means is that you just have to do a bit more than them to possibly surpass. Ex: they only have 2 links - get 10+ for you. Add solid content, update it often enough, etc. and you should be able to surpass. Again, it's not that their site is great - there's just a few things in their favor for right now.