What's a good social media content creation brief template?
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I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content.
These are the points I have thought of so far are:
- Subject / Topic
- Content Objective
- Desired User Outcome / Call to action
- Sources, References
- Tone of voice
- Related product information
- Target SEO keywords
Can you think of anything else to add?
Do you know good resources (articles, blog post) tackling the subject of a content creation brief?
Thanks in advance.
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That's a pretty comprehensive prompt for most skilled writers I think. Tone of voice kind of covers it, but writing style might be an added factor: conversational, encyclopedic, persuasive, etc.
Here's a few other SEOMoz resources you should check out:
Q&A: What Should I Look For When Hiring a Blogger
YouMoz: How to Outsource Content That's Worth Reading (Be sure to take a look at the 2nd comment by iPullRank)
Whiteboard Friday: Outsourcing Content Creation
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