Open Site Explorer - SEO - Company Back Links not visible?
-
Hi Guys,
I am relatively new to the SEO community and have what is hopefully a pretty quick and simple question?
I have recently outsourced some of my SEO campaigns to an Australian SEO group which were referred to me buy a friend, and i do not have the time to manage all sites SEO.
On pitch the SEO company said they had in excess of 7000 domains, and they would implement a massive back linking strategy for me anywhere upwards of 200 links a month and all legit.
Initially there were some basic header and title tag changes needed on the site, and I am now in month 4 of my campaign.
Looking forward to using SEOMOZ service and specifically Open Site Explorer, I entered my URL but to my disappointment I could only see 4 links and two I was responsible for.
I spoke to the SEO company who responded Open Site Explorer wasn't a good indication of back links and that a lot of their sites were not on the network because of the structure of their linking being only one way.
I would appreciate a second opinion (external of this company) on this because of my short time learning and dabbling with SEO.
On a side note thoroughly enjoying learning SEO and my journey as part of the SEOMOZ community.
Appreciate any feedback or responses I get.
Kind regards
Bodie
-
Hi Mike
Thanks for all your feedback and yeh i agree with your sales comment.
i have set a timeframe of 6 months before i start dissecting the analytics and working out my ROI as I was told its a minimum of three months before you start seeing real traction with SEO.
Thanks for all your help! and you too Seattle!
b
-
Frankly, we've tried to keep rates as low as possible, but over time, we also have found there's a ton of work that needs to be done for some clients who come on board. It really depends on what they do.
I do 2 things for clients: 1) provide them rankings, but 2) and most importantly, what the rankings translates into traffic. I dive into the google analytics. Do those rankings equate to improvements in traffic? Do they help you evaluate your google analytics to show you that they do?
Rankings are not the whole picture.
Also, for some clients who do want to know more details, I provide details of the sources I pointed out above (OSE, Majestic & Google Webmasters). I will tell them how their links have increased or rather prove it via those sources. So, I'll give whatever a client basically wants within reason. These have given us very positive ratings everywhere clients have rated us and happy clients as far as I can tell. And for now, I think these are the main reports that show that we "did something" frankly.
Sorry, but when I reread this, this sort of sounds like we're selling our services, but frankly, all the above is what we do because we feel like it's fair communication. An SEO or an SEO firm has an obligation to report their work as much as the client wants to know...and I'm sorry, but it sounds like you haven't had other standards to compare it to in the past. Thus, the feeling of not getting what you pay for.
By the way, have you asked the provider these questions? If not, definitely do.
-
When they report your keyword rankings every month, do they cover a variety of search engines or are they just giving you Google.com.au results?
It's entirely possible that your site could be gradually increasing in rankings with the few links you have depending on your targeted keyword phrases. This is especially true in Google.com.au. The less competitive your keyword phrases, the less you have to work on link building (most of the time) to show up in the SERPs.
I just used the keyword phrase "luxury resorts" (just as an example) in the SEOmoz Keyword Analysis tool and found that the same keyword has a keyword difficulty of 77% on Google.com and 64% on Google.com.au. So it's important to check which search engines are being reported every month.
In the end, it comes down to traffic and sales. Are you seeing a satisfactory increase in traffic for what you're paying the company? Is that traffic converting as well as you'd expect?
It's really tough to call out an SEO company for not doing any work if you're seeing some results. It's the ones that do a ton of work poorly that are easy to spot. You could be seeing ranking increases with or without the company. It's tough to say without a lot more data and monitoring.
As for how much SEO companies should charge, I'll defer to the experts on this one: http://www.seomoz.org/blog/seo-pricing-costs-of-services
Mike
-
Hi SeattleorganicSEO, (sorry i didn't catch your name)
i don't think they would be responsible for many of those links, 4 of the domains we own and at least 5 other links i am responsible for.
In a nutshell, every month I get a 'Summary Of Your Rankings email', this email compares Initial Rankings to Current Rankings.
They show where I placed for the five initial keywords when we started and now where we are for those keywords and a whole bunch of other keywords that stem from those targeted ones. (which I know are really useless because I have checked the keyword volume tool to collate their worth. They have no search volume.
i am not doubting they are getting results as for these five keywords we are moving up through the ranks of google and approaching a first page spot.
I guess my main questions or concern is how can they be getting results if they are doing little or no link building?
The only onsite changes they have implemented are header and title tag updates.
I just don't want to be taken advantage of, as i stated earlier i am pretty new to the SEO game.
Also what do you think is fair for a monthly fee per site for SEO?
Appreciate any feedback moving forward.
Kind regards
Bodie
-
Hi Bodie,
I use Majestic SEO and Google Webmasters to verify my links a bit quicker. The links typically show up on those much faster than they do on OSE.
I see links from:
|
http://www.kimberleyaccommodation.com.au
| http://www.hotelkununurra.com.au |
| http://www.morgenpost.de/reise/article1873557/Palaeste-Strandhuetten-und-andere-neue-Hotels.html |
| http://www.australien-news.com |
| http://www.bha.broomeaccommodation.com.au |
| http://www.gourmet-report.de/artikel/340712/Westaustralien-Luxusurlaub-ohne-Strassenanbindung.html |
| http://www.lookcook.net/index2.php?artikel=7416&typ=news& |
| http://australien-info.de/serendipity/authors/1-Newsletter-AUSTRALIEN-INFO/P1.html |
| http://pindanpost.com/2011/12/19/the-berkeley-river-experience-coming-soon |
| http://www.kimberleyhotel.com.au/?id=37x71378420738950769 |
| http://www.tourismtopend.com.au/accom_result1/berkeley-river |
| http://australiabig.com.au/?p=291 |
|
http://www.reisegezwitscher.de/reisetipps?format=feed&type=rss
| http://www.eastkimberleydirectory.com.au/search/?link=Accommodation&category=ekdbusiness |
| http://content.yudu.com/A1usv7/SLHDEC11/resources/47.htm |
As your unique domains linking back.
However, 4 months and not seeing movement or a growth in the backlinks is a pretty big red flag.
Let me know if you ever need a quick check on Majestic. You can get a free glance of the total domains and backlinks for free
though via SEObook's SEO tool bar.
Can't validate Michael's concerns 100%, but it does seem a little fishy given that you've been with them for 4 months. No reports?
How do they communicate that their work's been complete?
|
|
-
Hey again Bodie,
I checked your site using a bunch of SEO tools and, I'm sorry to say, but I don't see any evidence that any link building has been going on with your site. OSE is not a perfect tool by any means, but it's just so remote that only a couple of links would show up after 4 months. Alexa shows the same amount of links and my personal script shows only 1 more.
I'm not going to say that the company you're using isn't building any links, but I really don't see it.
This is a shame too because link building to your site would be very easy. You have a great design and well written content. I could see pitching "Top 10 Hidden Australian Luxury Resorts" articles getting picked up no problem for guest posts. Even doing viral content like infographics and high-powered articles on travel sites wouldn't be too difficult.
I would recommend switching companies if only based on the fact that, when you questioned them, they could have easily given you a spreadsheet of every live link they had for you. That's just basic SEO reporting. The fact that they didn't do that makes me even more suspicious.
Mike
-
Hi Michael,
Updated and looking forward to your feedback.
Kind Regards
b
-
Hello Bodie,
I suspect I know what's going on but I don't want to jump to conclusions. If you'd kindly include your URL, I can check what's going on with your backlinks.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Analysis-Moz analytics
Good afternoon, I relay hope someone can help me out with this report In link analysis I have viewed inbound links where I see many links linking to our site but among them I see also many times our site listed with various anchor text. How is this possible. Our site is linking to our site or what? It realy does not make sense to me. Can somebody explain me this please?
Moz Pro | | Rebeca10 -
Open Site Explorer detects links from a site that redirects to it? How is this possible?
I was checking external links to a site: scte-brasilien.de/ and was wondering why there are so many links pointing from another domain (reisen-nach-brasilien.com/) although it redirects to scte-brasilien.de/? So when checking the redirecting domain OSE knows its redirecting... The URL you've entered redirects to another URL. We're showing results for scte-brasilien.de/ since it is likely to have more accurate link metrics. See data forreisen-nach-brasilien.com/ instead? How is this possible? best regards
Moz Pro | | inlinear
Holger0 -
Inbound Link Tool?
I signed up for SEOMOZ so that I could get a conclusive list of links for my competition. I hope I can get this information with this tool. Can I? And where can I find the tool? P.S. I don't need my own inbound links; I can get these with google webmaster tools.
Moz Pro | | bachdeg0 -
Open Site Explorer and link numbers
I know this question has been asked many times in this forum but I still can't work it out. Why does this link: http://www.opensiteexplorer.org/links?page=1&site=www.bookpal.com.au&sort=page_authority&filter=&source=external&target=subdomain&group=0 Which is showing all links, external, to pages "on this sub domain" show 1,935 external links but this link: http://www.opensiteexplorer.org/links?page=1&site=www.bookpal.com.au&sort=page_authority&filter=follow&source=external&target=subdomain&group=0 which is exactly the same but this time shoing followed + 301 links, says "showing 1 - 50 external links) but won't show the total links (and I know the mouse-over on the question mark says it's won't show the total links, but I don't understand why it can't show the total links when it could show the total links when I requested to see "all links" instead of just "followed+301" links.) but it actually lists 700 links (14 pages, 50 results each page). I know the link list is limited to 25 links per domain but then it means you can NEVER know the total link count unless you download the full report. This makes using OSE to know numbers of links (internal, external, or otherwise) impossible. And if anyone uses the API, why the API (external+follow) returns 1,451 links? I'm sure it's an ongoing issue with people trying to get their head around all of this and I've never really been able to. Any insight would be much appreciated!
Moz Pro | | eatyourveggies0 -
Is my Site Spam?
Recently google dropped our site a big time. Can some body tell me if my site is spammy. Our visibility was 67% and one of our top competitor had the visibility of 72%. www.aa-rental.com
Moz Pro | | tanveer10 -
Total link graph question
how is it that our website and our two competitors basically have the exact same link graph, except for at different levels?
Moz Pro | | imageworks-2612900 -
Opensite Explorer CSV Problems
I'm getting a few formatting errors in the CSVs I export from Opensite Explorer, after I've opened them in Excel. Specifically, in an Inbound Links export, there are several merged fields creating new rows. This seems to be caused by line returns in the Title column. At the moment I'm sorting these all out by hand, but it's a bit of a chore when there are lots of records. However it has to be done, because you can't sort of filter properly otherwise. Has anyone else had similar problems. If so. I'd really appreciate any tips to a) stop it happening, of b) speed up / automate the process of cleaning up the CSVs. Many thanks Ben
Moz Pro | | atticus70 -
Inbound links
Hi all, I was working on some monthly SEO reports and I noticed that the number of inbound links was a lot less compared to last month. I measured these number of inbound links with the mozBar, e.g. May 2011 - 49.306, June 2011 - 10.659, July 2011 - 1.010 Do you have any idea how this could be possible? I'm really looking forward to your answers! Thanks all!
Moz Pro | | Partouter0