Is optimising on page mobile site content a waiste of time?

[Nightwing]

Good Morning from dull & overcast 2 degrees C wetherby UK

Whilst Ive changed markup for seo purposes on desktop versions I would like to know if the principles of optimising on page content ie modifyting <title><h1> is exactly the same for <a href="http://www.innoviafilms.com/m/Home.aspx">http://www.innoviafilms.com/m/Home.aspx</a></p> <p>Whilst the desktop version of innovia films ranks well for the terms the client requested some time back now their attention is focusing on the mobile site but I feel a bit confused and I'll try my best to explain...</p> <p>Is it not totally redundant to "Optimise" a mobile site content as when i search via google on a smartphone i'm seeing the SERPS from the desktop version and when I click on a snippet the mobile site just piggybacks on the back of the listing anyway.</p> <p>Put another way is it not a royal waist of time tinkering with mobile site on page content for long as Googles SERPS on a smartphone are exactly the same as on a desktop ie they are not too seperate entities.</p> <p>Or am i totally wrong and you could optimise a mobile for a completely different term to its parent desktop version.?</p> <p>Tried to explain this the best i can, my head hurts... :-(</p> <p>Any insights</p> <p>welcome :-)</p></title>

[RobertFisher]

Alan, that was good!

[AlanMosley]

Gday from still hot and humid, Perth Western Australia

If I understand you, you have 2 seperate pages for desktop and mobile?

i have not done a lot on mobile, but i wouyld think this is a dupliccate content problem,

The way i do a handle mobile, is with css and the vieport tag

@media only screen and (max-width: 320px)
{
    img
    {
        max-width: 250px;
    }

this way you can resize and change layout depending on the screen size.

See example here.
http://thatsit.com.au/seo/tutorials/how-to-fix-canonical-domain-name-issues

notice that images and layout change as you resize your browser

now you dont need to worry about ranking 2 pages