MozRank per Link: Valuable or Worthless?
-
Since the MozRank and MozTrust metrics are on a logarithmic scale, I'm wondering if it's still valuable to get a general idea of the quality of a site's link profile by calculating:
MozRank / Total Links
MozTrust / Total Links
Would this be useful, or is it always going to be higher for sites with lower MozRank & MozTrust since it's "easier" to achieve the lower values?
-
Ah, I get it now. I'm not a math whiz, but the exponential factor is certainly going to throw you for a loop in this calculation. Domain Authority uses an exponential base between 6 and 7. (meaning a DA of 50 is 6-7 times more powerful than a DA of 40) I'm sure there's some way to take that into your calculation, but I went to public school so it's beyond my simple math skills.
But you might be on to something. My estimation is that a site with a DA of 40 is about 30x more powerful than a site with a DA of 23, all other things being equal.
This conversation reminds me of searching out your true competition, and search visibility. If you continue down this path, you may be interested in these topics.
-
Thanks for the quick response Cyrus!
To clarify a little bit:
I have been working on a site that's less than 1 year old, but all of the competitors have been around and building links for 3-5+ years.
Their DA is in the 40's, and ours is currently at 23, even with less than 1/4 the linking root domains of the site with DA 36.
So, I started thinking, and wondered if there's a quick way to figure out if I'm on track in terms of the quality of my links, relative to my competitors.
Would dividing MozRank, MozTrust or Domain Authority by Linking Root Domains be a decent way of determining that, or does the exponential increase in difficulty to boost these metrics make this method useless?
-
In general, total links isn't a very useful metric. This is because it can include counts of sitewide links, such as footer and sidebar links, repeated over and over again. In general, these links don't have much value.
The "preferred" link count is the number of linking root domains. According to our ranking factor study, this correlates higher with top rankings than just about any other metric.
Overall, you may simply want to look at DomainAuthority, which takes both MozRank and MozTrust into consideration. It's an even better predictor of ranking strength than # of linking root domains. (about the only thing higher is number of linking root domains with partial match anchor text.)
Does this answer your question? I think using straight DA would give you a better indication of the quality of a site's link profile than other methods.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a Forum, so as a result I have a lot of links Is that a problem?
I'm looking at my initial reports, and it says one of my problems is that I have too many links. should I be concerned? Because part of my site is a forum.
Moz Pro | | taychatha0 -
Issue Using MozScape wtih SEOGadet's Link Excel Extension
Howdy Everyone! Since i've seen the MozCon presentation by Richard Baxter at SEOGadget, i've been completely amazed by the links extension for Excel. I tried this morning to give it a try. Unfortunately, I cannot get it working, and was hoping that someone here could help me out. I know it's out of the usual "realm" of questions, but I figure it's worth a try 🙂 I successfully installed the addon and entered my Access id (as "member-xxxxxxxxxx" member is in my id) and the secret key. I then downloaded the "OSE" excel spreadsheet" just to make sure I get all the calls right (as I know the doc works) Once I do this, and enter anything in, I get the "an error occured: the remote server returend an error: 401 unauthorized. I then went into the config file (as the setup doc suggests) and disabled run time caching (or at least set "SEOMOZ_API_use_cache_YN":"N") and the SEOMOZ_API_timeout to 100000 from 60000. I have also tried uninstalling and reinstalling the addin, along with regenerating the MozScape API Key Anyway, i'm not an excel wiz, and would appreciate any help that I could get on this. I'm also about to experiment with SEO Tools For Excel if anywone wants to check that out. Thanks in advance Zach Russell
Moz Pro | | Zachary_Russell0 -
What is more important, page authority or linking root domains?
I have 2 pages in my report that are identical: www.ferringway.com (more page authority......21 vs. 1) www.ferringway.com/index.php (more linking root domains...... 40 vs. 21) Which one should I delete or should I do something like a 301 redirect? Your help is greatly appreciated! Sheryl
Moz Pro | | TOMMarketingLtd.0 -
How do I collect all links through the SEOMoz API?
How do I collect all links through the SEOMoz API? Yes, I know how to pull url metrics info but want to pull the inbound links only via php script w/out having to go to the OSE page to pull. any suggestions would be great!
Moz Pro | | destdigi0 -
help with the inbound links side of seomoz
Hi Can somebody help with the inbound links tool of seomoz, can you point me in the direction of how it works and the best practices to get the most from it. I know i have a lot more inbound links to the site in my campaign but its shows for example 114 links but when i click on show more it only shows 3 . am i doing something wrong? Any help and advice from how people use it , what for and what is best practice thanks.
Moz Pro | | Bristolweb0 -
Why are SEOmoz Pro Keyword Ranking reports different between two 301-linked URLs?
Hi, My main domain is www.dancenut.com. I have this 301 URL redirected to www.dancenut.com/boston/. I set up an SEOmoz Pro campaign for each of these URLs in order to see if they were being treated differently in any way. In most cases the report results are identical, or the small differences are understandable. However, there is one big difference between the two sets of campaign reports. In the Keyword Ranking reports, the data for the Bing and Yahoo! reports are identical, but the data for the Google reports are dramatically different. Out of 21 keywords, 9 are listed in the top 50 for www.dancenut.com, but only 2 are listed in the top 50 for www.dancenut.com/boston/ (the specific positions are the same for the 2 keywords that are listed for both). Does this make any sense? Could the SEOmoz Pro data be wrong? If not, then I'm suspicious that Google may not be interpreting the 301 redirect properly. I don't think this could be fully explained by a 1-10% reduction in link juice due to the 301 because I have one keyword for which my site ranks #1 in Google, Bing, and Yahoo! with www.dancenut.com, but it doesn't even rank in the top 50 in Google with www.dancenut.com/boston/. And why would these differences only exist for Google? Any insight would be much appreciated! Andrew
Moz Pro | | dancenut0 -
Total number of links in OSE not clear to me.
I have compared 3 sites in open site explorer. The total # of links in the subdomain metrics report for one of the urls is 46,787. Where is that number coming from? There's 125 total external followed links and 132 total external links. I cannot see the number for internal links, but I'm sure it isn't 40000+. So 46,787 is the result of the addition of what? Thanks a lot for your help, and sorry for this newbie question 🙂
Moz Pro | | gerardoH0 -
Internal Links
Hi Just wondering if anyone can shed some light on the internal links metric in the Linkscape report. I have run the report for a number of sites that I know have internal links in them but often get the result of just 1 internal link when I run the Linkscape report and I am not sure why Thanks
Moz Pro | | UE-Web0