MozRank per Link: Valuable or Worthless?
-
Since the MozRank and MozTrust metrics are on a logarithmic scale, I'm wondering if it's still valuable to get a general idea of the quality of a site's link profile by calculating:
MozRank / Total Links
MozTrust / Total Links
Would this be useful, or is it always going to be higher for sites with lower MozRank & MozTrust since it's "easier" to achieve the lower values?
-
Ah, I get it now. I'm not a math whiz, but the exponential factor is certainly going to throw you for a loop in this calculation. Domain Authority uses an exponential base between 6 and 7. (meaning a DA of 50 is 6-7 times more powerful than a DA of 40) I'm sure there's some way to take that into your calculation, but I went to public school so it's beyond my simple math skills.
But you might be on to something. My estimation is that a site with a DA of 40 is about 30x more powerful than a site with a DA of 23, all other things being equal.
This conversation reminds me of searching out your true competition, and search visibility. If you continue down this path, you may be interested in these topics.
-
Thanks for the quick response Cyrus!
To clarify a little bit:
I have been working on a site that's less than 1 year old, but all of the competitors have been around and building links for 3-5+ years.
Their DA is in the 40's, and ours is currently at 23, even with less than 1/4 the linking root domains of the site with DA 36.
So, I started thinking, and wondered if there's a quick way to figure out if I'm on track in terms of the quality of my links, relative to my competitors.
Would dividing MozRank, MozTrust or Domain Authority by Linking Root Domains be a decent way of determining that, or does the exponential increase in difficulty to boost these metrics make this method useless?
-
In general, total links isn't a very useful metric. This is because it can include counts of sitewide links, such as footer and sidebar links, repeated over and over again. In general, these links don't have much value.
The "preferred" link count is the number of linking root domains. According to our ranking factor study, this correlates higher with top rankings than just about any other metric.
Overall, you may simply want to look at DomainAuthority, which takes both MozRank and MozTrust into consideration. It's an even better predictor of ranking strength than # of linking root domains. (about the only thing higher is number of linking root domains with partial match anchor text.)
Does this answer your question? I think using straight DA would give you a better indication of the quality of a site's link profile than other methods.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Crawl Diagnostics - 350 Critical errors? But I used rel-canonical links
Hello Mozzers, We launched a new website on Monday and had our first MOZ crawl on 01/07/15 which came back with 350+ critical errors. The majority of these were for duplicate content. We had a situation like this for each gym class: GLOBAL YOGA CLASS (canonical link / master record) YOGA CLASS BROMLEY YOGA CLASS OXFORD YOGA CLASS GLASGOW etc All of these local Yoga pages had the canonical link deployed. So why is this regarded as an error by MOZ? Should I have added robots NO INDEX instead? Would think help? Very scared our rankings are gonna get effected 😞 Ben
Moz Pro | | Bendall0 -
Links from Dofollow sites are Nofollow ?
Hii i have made few links from dofollow site through blog commenting method and when i checked my site on Open Site Explorer it shows Nofollow . So my question is links from Dofollow blogs will be nofollow ? There is any benefit of getting links from dofollow site through comments ? Thanks
Moz Pro | | sumit40 -
I have a Forum, so as a result I have a lot of links Is that a problem?
I'm looking at my initial reports, and it says one of my problems is that I have too many links. should I be concerned? Because part of my site is a forum.
Moz Pro | | taychatha0 -
Can I view inbound links to my Facebook business page?
I changed the title of my facebook page for my business Admiral Movers. I realized that all the listings that I manually entered over the years may be lost. Is there a way to view old page and new page inbound links to our facebook page?
Moz Pro | | Smcnelley0 -
Finding Broken Links
My campaign report says I have a 404 error for a sub page located at domain/products/contact.aspx My contact page is not in the /products directory so what I'm wondering is if this means that somewhere on a site I have a link pointed to /products/contact.aspx. I've looked everywhere and cannot find the link if it is out there somewhere.
Moz Pro | | kadesmith0 -
How do you track new inbound links?
Hello Fellow SEOs, I've been charged with managing and tracking my company's linkbuilding efforts. I'd love to hear from others experienced in this area: -is there a way in OSE to sort links by date? -if this isn't possible, how can you tell what new links come in every month? Is this a manual process of downloading and comparing inbound links every week? This seems pretty tedious and I would love to hear what you all do and if there is a better way. I do have a Google Alert out for my company name, but that doesn't necessarily give me what I need. Thank you!
Moz Pro | | Jenny8675309
Jenny0 -
OSE Link Report Question.
Hi, when i export a link report as a csv file via the export tool on OSE, there is a column in the exported table called "Numder of Link". Please explain me, what does this column says exactly. Its located between "Domain Authorithy" and "Number of Domains Linking to Domain". Thanx, Seb.
Moz Pro | | TheHecksler0