Schema.org : reviewCount & ratingValue - best practices for implementation?
-
I'd like to add our merchant review count and rating to our site and use the schema.org markup to indicate to the search engines what these are. The reason I'd like to do this is so that the star rating pulls through to the organic listing.
Check out this example from several UK tight sites. Notice how the organic listings display the star rating...
My questions are:
-
Has anyone seen an example of this from Google.com (US site)
-
I heard that you should only add this markup to the homepape - but couldn't find any Google documentation to back this up. Do you know if this can be applied throughout the site w/o penalty?
Thanks everyone!
-
-
Thanks Zkwarta. We're looking to specifically pull in our Merchant Rating from Google Product Search. Good to hear that the university ratings are working well for you. Cool site!
-
Sure, check out my site, cappex.com. We have reviews and ratings on many colleges within the US - many of them showing the review schema in the SERPS. For example - type in "cappex depaul university", or "cappex SUNY fredonia reviews" and you'll see what I mean.
No penalties on our end, and no limitation to just put it on the HP (In fact I've never heard about the markup only on the homepage...sounds a bit funky to me if you are reviewing a whole bunch of things...).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for lazy loading (content)
Hi all, We are working on a new website and we want to know the best practices for lazy loading of google for content.
Technical SEO | | JohnPalmer
My best sample is: bloomberg.com , look at their homepage. Thank y'all!0 -
How best to fix 301 redirect problems
Hi all Wondering if anyone could help out with this one. Roger Bot crawler has just performed it's weekly error crawl on my site and I appear to have 18,613 temp redirect problems!! Rather, the same 1 problem 18,613 times. My site is a magento store and the errors it is giving me is due to the wishlist feature on the site. For example, it is trying to crawl links such as index.php/wishlist/index/add/product/29416/form_key/DBDSNAJOfP2YGgfW (which would normally add the item to one's wishlist). However, because Roger isn't logged into the website it means that all these requests are being sent to the login url with the page title of Please Enable Cookies. Would the best way to fix this be to enable wishlists for guests? I would rather not do that but cannot think of another way of fixing it. Any other Magento people come across this issue? Thanks, Carl
Technical SEO | | daedriccarl0 -
What are the SEO strengths & weaknesses of Magnolia CMS?
We are considering upgrading our Web eCommerce platform. Our current provider has just implemented Magnolia CMS into their Web store package. Do any of you have experience with this CMS and can you share your experiences and thoughts on whether or not it has any implications for SEO? Thanks!
Technical SEO | | danatanseo0 -
Schema for video object
I use this schema for my page: itemtype="http://schema.org/VideoObject"> Video: <span itemprop="name">Interview with the Foo Fighters</span itemprop="name"> <meta itemprop="duration" content="t1m33s" ></meta itemprop="duration" content="t1m33s" > <meta itemprop="thumbnail"< p=""></meta itemprop="thumbnail"<> content="foo-fighters-interview-thumb.jpg" /> <param ...></param ...> <embed type="application x-shockwave-flash" ...=""></embed type="application> <span itemprop="description">Catch this exclusive interview</span itemprop="description"> with Dave Grohl and the Food Fighters about their new album, Rope. But i cannot make it work on my website: Tumbnail des not appear <meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" ></meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" > i use for ejemple <meta itemprop="thumbnail" content="http: www.mywebsite.com="" diretion-of-the-foto.jpg" =""></meta itemprop="thumbnail" content="http:> But no only does not appear foto on page as there is no button to start video, just a blank page is seen as result of the code. Can someone helpme with a own ejemple on is website. Thanks
Technical SEO | | maestrosonrisas0 -
Preview not available in SERPS & Google Webmaster
Hi, I have a question regarding Google - for a site I am working on I cannot see Instant Preview, in my SERPS and also in Google Webmaster there is no blocked robot txt file and I can't figure out why I have screenshots for all my other sites? If anyone can help much obliged. L This is the site http://apexgenerators.co.uk/
Technical SEO | | lauratagdigital0 -
Subdomains & CDNs
I've set up a CDN to speed up my domain. I've set up a CNAME to map the subdomain cdn.example.com to the URL where the CDN hosts my static content (images, CSS and JS files, and PDFs). www.example.com and cdn.example.com are now two different IP addresses. Internal links to my PDF files (white papers and articles) used to be www.example.com/downloads but now they are cdn.example.com/downloads The same PDF files can be accessed at both the www and the cdn. subdomain. Thus, external links to the www version will continue to work. Question 1: Should I set up 301 redirects in .htaccess such as: Redirect permanent /downloads/filename.pdf http://cdn.example.com/downloads/filename.pdf Question 2: Do I need to do anything else in my .htaccess file (or anywhere else) to ensure that any SEO benefit provided by the PDF files remains associated with my domain? Question 3: Am I better off keeping my PDF files on the www side and off of the CDN? Thanks, Akira
Technical SEO | | ahirai0 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0 -
Google & Separators
This is not a question but something to share. If you click on all of these links and compare the results you will see why _ is not a good thing to have in your URLs. http://www.google.com/search?q=blue http://www.google.com/search?q=b.l.u.e http://www.google.com/search?q=b-l-u-e http://www.google.com/search?q=b_l_u_e http://www.google.com/search?q=b%20l%20u%20e If you have any other examples of working separators please comment.
Technical SEO | | Dan-Petrovic3