CNAME redirect for Press Releases
-
Our company is moving our press release section over to Business Wire. Business Wire will be hosting the press releases on their servers http//ourcompany.newshq.businesswire.com, but we want it to display as if these are hosted on our site www.ourcompany/press-releases/. This is where our press releases are hosted now. They are recommending using a CNAME redirect to essentially mask their URL and display ours.
We don't want to lose out on the search value that our press release area has built up over time. Will the CNAME redirect cause any SEO problems?
-
CNAME is a DNS trick. It isn't a redirect.
Lots of hosted shopping carts use CNAME records to make it look like your customers are checking out on your own domain instead of checking out on something like ultracart.com.
The destination of the move is usually a subdomain such as secure.egol.com.
If you are going to do this you need to have someone who really understands how these things work to confirm that the set-up that these folks suggest is going to work property for SEO.
I don't know enough about it to advise but I do know enough about to say that it probably isn't as simple as you describe.
I am betting that this results in an SEO inefficiency. If I wanted the press releases to look like they are on my server I would just put future releases on my server unless the PR site has some powerful reason to keep them on their server and redirect to mine.
-
Using CNAME for this practice is pretty commonplace. That is, provided your DNS setup isn't going to generate a lot of lag.
EDIT: Of course now that I'm Googling around on this, there appears to be a mixed bag of reasoning. I could swear that I've seen it used several times with no negative SEO implications.
Given that you're using CNAME to maintain a URL rather than move to a new one, I still think you're in the clear, though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain redirect
Hey guys, I was thinking about creating subdomains for one of my websites. I want to divide my website in different subdomains (blog.[site].com / directory.[site].com / etc.) but I'm afraid that this will negatively impact my rankings. My blog for example has a lot of supporting content for my products and services that are primarily hosted on the homepage. Have you guys ever created subdomains at a later stage of your website's existence? What kind of impact did you notice? Would you recommend it? Thanks a million!
Technical SEO | | Nizar.1 -
Remove a page after redirection
Hi, I had page eg. www.example.com/page1 and I redirect 302 it to > www.example.com/page2 After that I fatch this page (page2) with GSC and this page was index in serp. Can I remove this old redirect page > www.example.com/page1 now? Will this remove harm my page?
Technical SEO | | Tormar0 -
301 Redirect domain with penalty
Wondering if I could get a few views on this please... I have added an affiliate store to a domain I own, however I forgot to noindex the product pages which were duplicate content of the merchants. Despite a good deal of backlink building the site will not do much in the engines at all, doesn't even come up on the first few pages for it's own name! This suggests to me that I have a duplicate content penalty. Try as I may I cannot get it removed so am thinking of cloning the domain to a new domain, however, I do not want to lose the links I collected so I am planning on 301ing them. While I will not get all the link power moved over, I should at least get credit for some of them which will kick start the new domain. Can anyone forsee any potential issues with doing this? Is there a danger of 301ing a site with a penalty that the penalty would be carried over? I know there is no penalty on the links, no WMT warnings etc, it is the content causing the issue. Thanks, Carl
Technical SEO | | Grumpy_Carl0 -
302 Redirect from HTTP to HTTPS
Hi Guys One of our client's website is having 586 linking unique domains to http://www.XYZ.com.au (to home page only). They have migrated their site to https://www.XYZ.com.au so all of their site pages are on HTTPS now instead of HTTP. The HTTP version of the home page is 302 redirected to HTTPS therefore we think they are not getting all the link juice of 586 linking domains and would like to recommend to change their 302 to 301. However we have not seen any ranking drop due to this migration and redirect in place. The new HTTPS site/redirect is live from last 2 months now. So not sure its worth recommending 301 or not? Does this mean Google is picking up this 302 redirect as normal and attributing all link value to HTTPS version? Please can anyone share their thoughts on recent Google interpretation of 302 from HTTP to HTTPS? Thanks
Technical SEO | | JamesDixon700 -
Temporary Redirect Warnings
How big of an seo issue is this. I provide downloadable results for fitness events and after I pull the data I "redirect" it to a plain text file that is actually created on the fly. Is this a problem and, if so, is there a modification that I can implement to avoid having my site suffer for this? Thanks~
Technical SEO | | bobbabuoy0 -
Redirects
Hello, My question is: how important is it to wait for the a redirect to get seen and cached before you take down the old page? More in depth: my old platform has seriously limited my ability to add sitemaps and make edits to htacces. I just want to change nameservers (which will delete everything on there) and upload the htaccess is that alright? Another way of saying it: when redirecting a page, is it necessary for google to see the old page before it is deleted? Thanks Tyler
Technical SEO | | tylerfraser0 -
Considering redirecting or canonicalization - Best Practice
Hi, I'm having a techinical problem and I would like advise on the effects this is having on my SEO efforts. My old site www.oldsiteexample.com (live for about 8 years) Directs to my new site www.example.com which is fine BUT When I type me new website into the tool bar both sides are found & do not direct to one domain; www.example.com & example.com (both the same site) What is the best practice here? Direct my new non www to my new www site considering my old website directs to the www. Advise & the SEO affects this is having my website would be greatly appreciated, thank you.
Technical SEO | | Socialdude0 -
301-redirect
Hi My website is fairly new and i wasnt aware of the difference btw 'website.com' and 'www.website.com' when i started up. It doesnt matter which one i use as long as i am consistent right ? Most of my ingoing links are to mainpage on 'website.com'. I have som ingoing links to 'www.website.com' but also some to 'www.website.com/brandname'. is it enough to 301-redir 'www.website.com' to 'website.com' or does it need to be done on several levels ? I need to have someone do the redirect for me - how can i check its working when its done ? Dan Lærum
Technical SEO | | danlae0