How to gain more conversions through my website
-
Hello,
I have a wealth coaching website
bobweikel(dot)com
Will you look at it and tell me how I can improve traffic and conversions.
I want to gain several clients a week just from the web.
Possible areas of help:
On-site SEO & keywords
link building: I don't see how to link build here
Content Creation
Adwords
Thanks!
-
Hi Bob, here's some resources to get you started!
This YouMOz article has some ideas:
15 Smart Ways to Find Guest Posting Opportunities
You can search google for blogs that cover the same topics as your site that accept guest posts using queries like:
finance coaching blog "guest post"
There's more about using google to find guest blogging opportunities here: 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
You could try searching twitter. A great way to do this is to use followerwonk to search people's bios. You could do searches like:
nlp coach blog
Take a look at what others are doing, see if they have their own blogs that might accept guest posts or even if they don't you may be able to find out where they are guest posting.
Think about where your potential audience are going to hang-out too. If you can get guest posts infront of them and get some direct qualified referral traffic to you site then this can be even better. You may find that people arriving through this channel convert better.
Remember that guest blogging isn't just about getting those backlinks. It's a great way to build your reputation/authority and position yourself in your chosen niche.
Again, hope this helps.
-
I changed it up, it's a little better now.
How do I find the "lots of opportunities to guest post"?
Thanks Doug!
-
I'll check out SiteTuners CEO. Thanks again EGOL! You're one of the best!
-
Thank you for such good suggestions. I have a lot to learn.
-
You could hire a conversion optimization company such as SiteTuners. They can help you improve your site and your sales pages for better conversion. Or you can read Tim Ash's book (SiteTuners CEO) "Landing Page Optimization" and try to do it yourself.
Or, the best approach is what I did... read the book twice, attend landing page optimization workshop, work on the project yourself, then have them help you kick it up a notch.
It will probably not cost as much as you think. Just have them to a study and recommend and then two one hour on the phone with you sessions.
-
I would like to help you through a suggestion. The right approach to gain more conversion rate is to get the target audience to your site. To get target audience to your site, you should select the right keywords for your site. Try choosing those keywords which are best suited to the service that you offer. I hope this is a helpful answer to you.
-
Hi Bob,
Just some quick thoughts, please don't take anything here as criticism!
My first impression when visiting the site is that it's "a lot about Bob" and not much about "me!" I would suggest that you open with a clear proposition so people instantly get what's in it for them when the hit your site.
Try to take an external perspective and think about your site from your customers perspective. (Have you got a clear understanding of the type of people your customers are?)
What are the problems/needs of your target audience? You need to write content that targets those needs. (They don't need "Bob.")
Can you answer: "Is this for me? Am I going to find what I'm looking for?"
You need to explain the benefits of the service/solutions you offer.
Explain the benefits of what you do - why should someone come to you and not the next guy? What makes what you do unique?
What are the concerns that potential customers might have? How can you address these concerns?
Nice clear call to action, with a reason to take action now.
"Free consultation" is nice, but why should I be interested? Your calls to action are right at the top of the page, before you've given someone a reason to call. I don't go onto the internet to get some "free consultation."
"Call now to find out how YOU can take control of YOUR money today!"
The list of outcomes could be a lot more direct and compelling. They feel a little like "features" and I'm not entirely sure I understand what they mean. Can you flip these into more direct benefits - with what that actually mean to the potential customer. (It's useful to ask "why should I care?")
Once you get someone to call for their free consultation - do they convert to customers?
As for link building, I would have thought there would be lots of opportunities to guest post about these kinds of thing? Not only would this get links, but gets you in front of the right eye-balls and builds authority/credibility?
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
is moz website update algo of pa and da ?
I sea tons of website build redirects backlink from google to them , and the have get a high ranking in moz , why moz don't pervent this methods?
Intermediate & Advanced SEO | | tailor1090 -
Phasing in new website - new content on www2
Hi Mozzers, I'm working on a large website redesign / redevelopment project. New sections of the website will be phased in over the next 12 months. The plan is to launch all new content on a subdomain (www2.domain.com) while the old site remains on www.domain.com. There will be no duplicate content across the www and www2 sites, as old content will be removed on www as it is replaced with new content on www2. 301 redirects will also be setup from old content on www to new content on www2. Once the new site on www2 is complete, everything will be moved to www, with a robust 301 redirect setup in place. Is this approach logical, and can you see any SEO implication for managing the migration in this way? Thanks!
Intermediate & Advanced SEO | | RWesley0 -
Bing not indexing website for some weird quality reason
Hi,I have a strange problem. My website www.dealwithautism.com is just 2 months old and have 40+ high quality articles that are already beginning to see some organic traffic from Google without any off page SEO (link building, etc). By quality articles I mean:
Intermediate & Advanced SEO | | DealWithAutism
1. Each article is 1500+ words of unique and highly relevant content with solid on page SEO (images may be reused from Google images). Moz page grader=A for most pages 2. Pretty well structured (with good number of internal links) 3. Entire site (all pages) delivered over https SSL using 301 redirect 4. No malware or spammy backlinks 5. NAP details and social signals available 6. Already ranking top10 in google SERPs for long tail KWs 7. According to Google Webmasters, no crawl errors except for a few (less than 10) 404s 8. Fully responsive - all pages tagged as "Mobile Friendly" by Google However, since day 1, Bing has not indexed a single page on my website (xml sitemap was updated from day 1) even though they are crawling the site. I recently raised an Email ticket and this was their response: "Upon checking, it appears that your site did not meet the standards set by Bing to get indexed the last time it was crawled. However, we will be looking further into this issue along with the Product Group to review the content of your website for re-evaluation. We currently do not have an ETA for the update but please be assured that we will get back to you as soon as they become available." Now based on my previous experience, this could take months. Following are just a few sample pages on the website: https://www.dealwithautism.com/oppositional-defiant-disorder-treatment-and-odd-case-study/ https://www.dealwithautism.com/tourette-syndrome-symptoms-treatment-for-tourettes/ https://www.dealwithautism.com/autism-test-for-toddlers/ I believe the quality of these pages are quite good for a small new website.
Then what does Bing mean by "website not meeting standards"? Am I missing a piece of the puzzle? I would have thought that Google was more quality focused than Bing but my SEO performance in Google is currently exceeding my expectation. Can you experts please help me out here?0 -
Effects of having both http and https on my website
You are able to view our website as either http and https on all pages. For example: You can type "http://mywebsite.com/index.html" and the site will remain as http: as you navigate the site. You can also type "https://mywebsite.com/index.html" and the site will remain as https: as you navigate the site. My question is....if you can view the entire site using either http or https, is this being seen as duplicate content/pages? Does the same hold true with "www.mywebsite.com" and "mywebsite.com"? Thanks!
Intermediate & Advanced SEO | | rexjoec1 -
Multiple language websites help in pagerank?
My website is in portuguese. If I make a english version and include it at google.com, it will increase my overall page rank?
Intermediate & Advanced SEO | | Naghirniac0 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Facebook likes for website OR FB profile page?
I am expecting answers/views from social SEO experts. Should i encourage people to "like" my main page of my website OR FB profile page of website? Which one works better and why?
Intermediate & Advanced SEO | | ShoutOut1 -
Can I use the same source for two different websites?
I have developed a successful portal based website but would like to grow my portfolio of sites by expanding into new niches and sectors. I would like to use the same source code to fast track new sites but I'm not sure of the dangers involved. Content, meta details etc. will all be unique and the only similarity will be the html code. Another example of how I want to use this is that my current site targets the UK but I want to target a global market with a .com domain and this would involve using the same source. Is this possible without a penalty or am I overlooking something?
Intermediate & Advanced SEO | | Mulith0