How to gain more conversions through my website
-
Hello,
I have a wealth coaching website
bobweikel(dot)com
Will you look at it and tell me how I can improve traffic and conversions.
I want to gain several clients a week just from the web.
Possible areas of help:
On-site SEO & keywords
link building: I don't see how to link build here
Content Creation
Adwords
Thanks!
-
Hi Bob, here's some resources to get you started!
This YouMOz article has some ideas:
15 Smart Ways to Find Guest Posting Opportunities
You can search google for blogs that cover the same topics as your site that accept guest posts using queries like:
finance coaching blog "guest post"
There's more about using google to find guest blogging opportunities here: 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
You could try searching twitter. A great way to do this is to use followerwonk to search people's bios. You could do searches like:
nlp coach blog
Take a look at what others are doing, see if they have their own blogs that might accept guest posts or even if they don't you may be able to find out where they are guest posting.
Think about where your potential audience are going to hang-out too. If you can get guest posts infront of them and get some direct qualified referral traffic to you site then this can be even better. You may find that people arriving through this channel convert better.
Remember that guest blogging isn't just about getting those backlinks. It's a great way to build your reputation/authority and position yourself in your chosen niche.
Again, hope this helps.
-
I changed it up, it's a little better now.
How do I find the "lots of opportunities to guest post"?
Thanks Doug!
-
I'll check out SiteTuners CEO. Thanks again EGOL! You're one of the best!
-
Thank you for such good suggestions. I have a lot to learn.
-
You could hire a conversion optimization company such as SiteTuners. They can help you improve your site and your sales pages for better conversion. Or you can read Tim Ash's book (SiteTuners CEO) "Landing Page Optimization" and try to do it yourself.
Or, the best approach is what I did... read the book twice, attend landing page optimization workshop, work on the project yourself, then have them help you kick it up a notch.
It will probably not cost as much as you think. Just have them to a study and recommend and then two one hour on the phone with you sessions.
-
I would like to help you through a suggestion. The right approach to gain more conversion rate is to get the target audience to your site. To get target audience to your site, you should select the right keywords for your site. Try choosing those keywords which are best suited to the service that you offer. I hope this is a helpful answer to you.
-
Hi Bob,
Just some quick thoughts, please don't take anything here as criticism!
My first impression when visiting the site is that it's "a lot about Bob" and not much about "me!" I would suggest that you open with a clear proposition so people instantly get what's in it for them when the hit your site.
Try to take an external perspective and think about your site from your customers perspective. (Have you got a clear understanding of the type of people your customers are?)
What are the problems/needs of your target audience? You need to write content that targets those needs. (They don't need "Bob.")
Can you answer: "Is this for me? Am I going to find what I'm looking for?"
You need to explain the benefits of the service/solutions you offer.
Explain the benefits of what you do - why should someone come to you and not the next guy? What makes what you do unique?
What are the concerns that potential customers might have? How can you address these concerns?
Nice clear call to action, with a reason to take action now.
"Free consultation" is nice, but why should I be interested? Your calls to action are right at the top of the page, before you've given someone a reason to call. I don't go onto the internet to get some "free consultation."
"Call now to find out how YOU can take control of YOUR money today!"
The list of outcomes could be a lot more direct and compelling. They feel a little like "features" and I'm not entirely sure I understand what they mean. Can you flip these into more direct benefits - with what that actually mean to the potential customer. (It's useful to ask "why should I care?")
Once you get someone to call for their free consultation - do they convert to customers?
As for link building, I would have thought there would be lots of opportunities to guest post about these kinds of thing? Not only would this get links, but gets you in front of the right eye-balls and builds authority/credibility?
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
Website gone from PR 2 to PR 0
Hi guys! We're looking at a site in the trade industry here in Australia and it appears that around the Panda/Penguin updates in September & October last year, they've had their Google PageRank wiped out back to zero. I know we shouldn't be focusing too much on PR these days, but can't help but wonder what's caused this. It's a local business website who aren't selling links etc. I'm thinking backlinks pointing at the site that were giving them a boost have been discounted, however, they still have quite a number of quality links coming into them. Would love to pick your brains! Regards.
Intermediate & Advanced SEO | | WCR0 -
4 websites with same content?
I have 4 websites (1 Main, 3 duplicate) with same content. Now I want to change the content for duplicate websites and main website will remain the same content. Is there any problem with my thinking?
Intermediate & Advanced SEO | | marknorman0 -
Two identical websites need ranking locally
Hi Wondering if someone can advise. We have two websites with a .ie domian and .co.uk domain (e-commerce stores) The websites are identical so we need to address duplicate content issue. The issue we have is we are targeting both local Google to rank, google.ie and google.co.uk. Obviously to handle duplicate content we are going to have to "rel can" the one of the websites, which will probably be the .ie domain. Question is, will this effect the ranking within the .ie domian on google.ie. And any advice on how anyone else handles this situation would be greatly appreciated, we have had no issue ranking before with one domain on a local search engine, but this is the first time we have come across needing to rank two domains with identical content on each local search engine Thanks in advance John
Intermediate & Advanced SEO | | Johnny4B0 -
How canonical url harm our website???
Even though my website has no similar/copied content, i used rel=canonical for all my website pages. Is Google or yahoo make any harm to my SERP's?? EX: http://www.seomoz.org is my site, in that i used canonical as rel="<a class="attribute-value">canonical</a>" href="http://www.seomoz.org" to my home page like that similar to all pages, i created rel=canonical. Is search engine harm my website???
Intermediate & Advanced SEO | | MadhukarSV0 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590 -
Should subdomains be avoided for brand new websites?
When creating a brand new website, will setting it up as a subdomain provide ranking benefits? I understand that if it's an existing domain, it's better to use a subfolder because a subdomain is treated as a different domain. But is there any reason not to start a website with the keyword in the subdomain? For example: keyword.domain.com The SERP's are dominated by websites which contain some variation of the head term, but the disadvantage of doing a similar this is your website looks very similar. Thanks!
Intermediate & Advanced SEO | | JonDavies540 -
Can I use the same source for two different websites?
I have developed a successful portal based website but would like to grow my portfolio of sites by expanding into new niches and sectors. I would like to use the same source code to fast track new sites but I'm not sure of the dangers involved. Content, meta details etc. will all be unique and the only similarity will be the html code. Another example of how I want to use this is that my current site targets the UK but I want to target a global market with a .com domain and this would involve using the same source. Is this possible without a penalty or am I overlooking something?
Intermediate & Advanced SEO | | Mulith0