How to gain more conversions through my website
-
Hello,
I have a wealth coaching website
bobweikel(dot)com
Will you look at it and tell me how I can improve traffic and conversions.
I want to gain several clients a week just from the web.
Possible areas of help:
On-site SEO & keywords
link building: I don't see how to link build here
Content Creation
Adwords
Thanks!
-
Hi Bob, here's some resources to get you started!
This YouMOz article has some ideas:
15 Smart Ways to Find Guest Posting Opportunities
You can search google for blogs that cover the same topics as your site that accept guest posts using queries like:
finance coaching blog "guest post"
There's more about using google to find guest blogging opportunities here: 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
You could try searching twitter. A great way to do this is to use followerwonk to search people's bios. You could do searches like:
nlp coach blog
Take a look at what others are doing, see if they have their own blogs that might accept guest posts or even if they don't you may be able to find out where they are guest posting.
Think about where your potential audience are going to hang-out too. If you can get guest posts infront of them and get some direct qualified referral traffic to you site then this can be even better. You may find that people arriving through this channel convert better.
Remember that guest blogging isn't just about getting those backlinks. It's a great way to build your reputation/authority and position yourself in your chosen niche.
Again, hope this helps.
-
I changed it up, it's a little better now.
How do I find the "lots of opportunities to guest post"?
Thanks Doug!
-
I'll check out SiteTuners CEO. Thanks again EGOL! You're one of the best!
-
Thank you for such good suggestions. I have a lot to learn.
-
You could hire a conversion optimization company such as SiteTuners. They can help you improve your site and your sales pages for better conversion. Or you can read Tim Ash's book (SiteTuners CEO) "Landing Page Optimization" and try to do it yourself.
Or, the best approach is what I did... read the book twice, attend landing page optimization workshop, work on the project yourself, then have them help you kick it up a notch.
It will probably not cost as much as you think. Just have them to a study and recommend and then two one hour on the phone with you sessions.
-
I would like to help you through a suggestion. The right approach to gain more conversion rate is to get the target audience to your site. To get target audience to your site, you should select the right keywords for your site. Try choosing those keywords which are best suited to the service that you offer. I hope this is a helpful answer to you.
-
Hi Bob,
Just some quick thoughts, please don't take anything here as criticism!
My first impression when visiting the site is that it's "a lot about Bob" and not much about "me!" I would suggest that you open with a clear proposition so people instantly get what's in it for them when the hit your site.
Try to take an external perspective and think about your site from your customers perspective. (Have you got a clear understanding of the type of people your customers are?)
What are the problems/needs of your target audience? You need to write content that targets those needs. (They don't need "Bob.")
Can you answer: "Is this for me? Am I going to find what I'm looking for?"
You need to explain the benefits of the service/solutions you offer.
Explain the benefits of what you do - why should someone come to you and not the next guy? What makes what you do unique?
What are the concerns that potential customers might have? How can you address these concerns?
Nice clear call to action, with a reason to take action now.
"Free consultation" is nice, but why should I be interested? Your calls to action are right at the top of the page, before you've given someone a reason to call. I don't go onto the internet to get some "free consultation."
"Call now to find out how YOU can take control of YOUR money today!"
The list of outcomes could be a lot more direct and compelling. They feel a little like "features" and I'm not entirely sure I understand what they mean. Can you flip these into more direct benefits - with what that actually mean to the potential customer. (It's useful to ask "why should I care?")
Once you get someone to call for their free consultation - do they convert to customers?
As for link building, I would have thought there would be lots of opportunities to guest post about these kinds of thing? Not only would this get links, but gets you in front of the right eye-balls and builds authority/credibility?
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
is moz website update algo of pa and da ?
I sea tons of website build redirects backlink from google to them , and the have get a high ranking in moz , why moz don't pervent this methods?
Intermediate & Advanced SEO | | tailor1090 -
Corporate website in multiple locations and with multiple services
Dear Team, We are a corporate setup in India, we have the following services under different brand names: 1. Security guard services - ORION 2. Facility management services - NOIRO 3. Investigation services - Ascertain Solutions We are located in different locations - India, Bahrain and Abu Dhabi What is the best way to structure our website properties for getting maximum SEO benefit, please inform from the following options: i. One website with one blog, we will have multiple pages dedicated to each service where page titles can be the brand names of the service and the location, the domain will be of the parent company only. So everything comes under orionsecure.com. There will be a security services page for India, for Abu Dhabi , for Bahrain. Similar for investigation and facility management. **ii. Multiple websites for different locations and different services, **so there will be orionsecure.com, orionsecure.ae and orionsecure.bh. Also, there will be a noiro.com, noiro.ae etc. Each website will have a blog for content publishing (although it is hard to imagine how we can develop content for different locations). **iii. One website each for each service, location shown differently through domain masking, **so we keep developing different pages as per the different locations on one website only, but this is shown differently through domain masking. Please help with this query, I really need an answer to this. If any more questions, please connect on naman.arora@orionsecure.co.in or call on +91-8510999664. Thanks and Regards, Naman Arora
Intermediate & Advanced SEO | | Ascertain_Solutions0 -
Google is not indexing an updated website
We just relaunched a website that has 5 years old, we maintain all the old URLs and articles but for some reason google is not picking up the new website https://www.navisyachts.com. In Google Webmaster Tools we can see the sitemap with over 1000 pages submitted but shows nothing as indexed. The site is loosing traffic rapidly and positions, from the SEO side all looks fine for me. What can be wrong? I’ll appreciate any help. The new website is built over Joomla 3.4, we have it here at MOZ and other than some minor details it doesn't show that something can be wrong with the website. Thank you.
Intermediate & Advanced SEO | | FWC_SEO0 -
How to know website is hit with panda or penguin?
My Website traffic and keywords dropped day by day. How can I know website is hit with panda or penguin. Website is - 24hourpassportandvisas. com
Intermediate & Advanced SEO | | bondhoward0 -
Research on building links to a website
Hi building a brand new site with no domain authority. I have created all the content and now want to start building links to the website. Mostly through guest posting, niche directories, broken link building and other whitehat methods. Anyway i was wondering if anyone has seen any good research on the way you should link to a brand new website or any site for that matter. Like in terms of % you should focus at the homepage, inner pages, anchor distribution, internal link structure, etc. A good start would be looking at successful competitors, but i wanted to see if anyone knows any studies on this. My goal is to build a link profile which meets the standards of Google and that lasts! Thanks, Mark
Intermediate & Advanced SEO | | Mikey0080 -
Bing seriously hitting our website
Hi I have a strange query, Bing in the last four weeks have been seriously crawling our site, and while at the moment this isn't affecting our servers, coming into the busy time of the year I am just wondering if anyone else is seeing this. They are basically crawling the entire site (including nofollow pages) even though according to Bing Webmaster tools, they know our sitemap. Is anybody else seeing any unusual activity with the Bing bot. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Website not being indexed after relocation
I have a scenario where a 'draft' website was built using Google Sites, and published using a Google Sites sub domain. Consequently, the 'same' website was rebuilt and published on its own domain. So effectively there were two sites, both more or less identical, with identical content. The first website was thoroughly indexed by Google. The second website has not been indexed at all - I am assuming for the obvious reasons ie. that Google is viewing it as an obvious rip-off of the first site / duplicate content etc. I was reluctant to take down the first website until I had found an effective way to resolve this issue long-term => ensuring that in future Google would index the second 'proper' site. A permanent 301 redirect was put forward as a solution - however, believe it or not, the Google Sites platform has no facility for implementing this. For lack of an alternative solution I have gone ahead and taken down the first site. I understand that this may take some time to drop out of Google's index, however, and I am merely hoping that eventually the second site will be picked up in the index. I would sincerely appreciate an advice or recommendations on the best course of action - if any! - I can take from here. Many thanks! Matt.
Intermediate & Advanced SEO | | collectedrunning0 -
International Version of Website
Our website is AluminumEyewear.com and we're considering launching a specific version for Australia, naturally I want to avoid any dupe content issues but the content would largely remain the same. I have read through this post and wondered if the options given here are still relevant? I'm currently leaning towards using a sub-domain, i.e. au.aluminumeyewear.com or should I go for aluminumeyewear.com.au? Will there be dupe content issues if I do that? Confused and hoping for help!
Intermediate & Advanced SEO | | smckenzie750