Multiple KW's , on-page and anchor text
-
Hello,
For each page on my site, I've targeted one primary keyword and three to four secondary keywords. All of the keywords variants are tightly themed. With some on-page, I've ranked page two or three for all of the keywords and many are starting to convert based on Analytics data.
Each page scores an "A" using the SEOmoz KW targeting tool for the "primary keyword only". For secondary keywords, I've only included words but not the complete keyword. For example, if the primary keyword is "blue green widgets" and the secondary keyword is "get blue green widgets", I've included the word "get" throughout the copy to target the secondary keyword.
My questions are...
- Should I include each secondary keyword once in the copy and not just the word "get" for example? Just wondering if there is a better approach to target all of the keywords via on-page.
- When getting links to each page, how would you vary the anchor text to target all of the keywords, primary and secondary?
Thanks!
-
Thanks guys. Some great info!
-
Hey ShaneO,
You say your rankings have increased, and you're getting an 'A' in the seomoz tool. If you've grouped your targetted keywords like you're describing, I'm gonna say you're good to go on that front.
1. On-page SEO tools are awesome, and I'm sure most others around will agree that these are some of the best (why else would we pay for it, yeah?). But it's also important to take a step back and read it without "SEO eyes." If you have your primary keyword in there, and variations could be easily found contextually, and it doesn't read like it was written by a robot; then I think you're good to go.
2. The answer to this could get a bit in-depth but I'll take a stab at it. Once you've begun to analyze your competition and are on the lookout for link opportunities, you'll get an idea for how much you'll be able to control in regard to anchor text (some sites will force only the domain name, some will allow your input).
The first bit of advice is to try an keep it natural looking. I even go so far as to throw a few completely-off-kw-focus anchors if I think I'm getting too many "good" ones.
Other than that, start with your primary keyword (assumed to be the most competitive and the most beneficial) and build those. When I'm building for variations, I don't build for each of the various keywords for which I'm targetting, I literally try to just mix it up as best I can while keeping the KW focus.
So if I'm going after"blue widgets, red widgets" I'll get a bunch for each if I can, then work out some of the like:
- "some widgets in blue"
- "red and blue widgets"
- "red ones" <- so I would try to get a blogger to put this into a semantically relevant sentence
- "the blue types are nice" <- same as above
Remember that the anchor is a big factor, but so is the context of the surrounding text. Getting a link with the best anchor from a completely unrelated article, from an even more unrelated/focused site won't help too much (with a few "super high quality" site exceptions).
On the other hand, if you can get a halfyway decent anchor on an article about "blue widgets" specifically, on a blog written by the foremost expert in "blue widgetry" then you'll reap more benefits.
Like I said, it's a complex subject sometimes...and I ramble. Let me know if any of that didn't make sense.
-
Howdy Shane,
#1. Here's a great moz post about targeting multiple phrases
I think you should use the variations normally throughout the copy. Of course, you want make sure each are used in some way. What I like to do, is break the secondary target keywords into h2's and paragraphs. So for example...
why you should get blue green widgets sooner rather than later
blah blah blah get blue green widgets blah blah blah blah.....
how to buy blue green widgets for cheap
blah blah blah buy blue green widgets blah blah blah blah.....
#2. Here's a WBF video from Cyrus about using partial match and exact match anchor text. Also, here's a bangup post about varying anchor text distributions with pretty charts and stuff.
Simply put, build links for all of them, but naturally (IE also get some branded terms, domain anchor text, 'website', etc, etc.)
I'd also check out your ranking competitors and determine the anchor text distributions of their pages, to make sure you beat them, but aren't too much of an outlier
Does this help Shane?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text
Hi, we have landing pages for our 10 branches and want to build up the geographical bases SEO. Eg Marketing Agency Bristol for www.caffeinemarketing.co.uk/bristol/ Do you have any articles or advice on the type of links and the anchor text. IE should anchor text be more geographical based? Thanks
Link Building | | Caffeine_Marketing0 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
Anchor Text - How many and what do with our old posts
Hello, I have a two larger established websites that achieve over 1000 unique views a day. The sites have done well but we have always had problem with SEO. The vast majority of traffic is from our social media accounts -- we rank low on the SERP - below competitive pages that have less updates and much lower traffic. When I set the sites up I misunderstood a number of key issues but with over 4500 posts and 600 pages it has takes a huge amount of time to change things. I have now realised another issue -- we did not use Anchor Text to link to provide internal links to our keywords on our site. We are now adding them. My question is two fold: How many internal links should we add? From what I read on Moz - 5 to 6 internal links should be the right number. Comments? 2) We have numerous posts ie over 4000 that go back over 4 years. Should I change them all at once or will this flag a spam issue with Google? Believe me after years of problems I do not want another set back. Suggestions and advice would be welcome. Thanks
Link Building | | Romana0 -
When we use 'link:' for who get the link, how come google show us the same domain as a link.
the search result show the domain of its own. what is is? and is it meaningful as a link?
Link Building | | onedaykorea0 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
How do you use anchor text post Penguin?
I have a client with several businesses within the same industry - Each of these businesses have their own websites. So, I have a few questions with this in mnd: **When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page? And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses? **When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links? I want to make sure I am not over linking - help? thanks a lot
Link Building | | BenjaminDonley0 -
Page Authority & Domain Authority
Hi Guys, I am trying to educate myself a much as possible about link building to get higher positions. Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really? Thanks Gareth
Link Building | | GAZ090 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130