Page Authority & Domain Authority for dummies
-
Can someone explain me what is this? I just ran a keyword difficulty report for my keyword "refurbished printers", we are not in the top 10, and I see a table with 4 columns: page authority, Page Linking Root Domains, Domain Authority, Root Domain Linking Root Domains
I have many questions here:
1. The bigger the number the better?
2. The most green the better? What about the red in the last 2 columns?
3, How can I improve an specific page to rank there and improve these numbers?
4. What does it mean the green check next to some numbers?
Thanks
-
Hi Levalencia,
I would recommend you two very good White-Board-Fridays by Rand Fiskin:
These videos will answer your question regarding link metrics.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice w/ keywords & content to get started with SEO on my own website
I am a real estate agent, marketing properties to Germans moving to / buying an overseas home in my country. I inquired with a few different SEO agencies and I cannot afford their services, $3000+ a month and my market is not huge as you will see in the search data below. So I will have to go ahead and do SEO on my own and will obviously need some help. The space is not competitive which is awesome. That's how the volume and competition look for the most popular (& broadest) search term is "immobilien countryname" (property countryname), according to Ubersuggest - attachment 1 (translation for reference): property countryname 1300 property in countryname 480 buy property countryname 260 property countryname seaview 170 buy property countryname 110 Here is an example of the top 10 searches for houses by volume. (Attachment 2 is a screenshot of the competition) 1. haus in countryname kaufen 720 $0.14
Keyword Research | | dnlpwrsellr
(house in countryname buy)
2. countryname haus kaufen 590 $0.36
(countryname house buy)
3. einfamilienhaus countryname haus kaufen 210 $0.45
(single family countryname house buy)
4. häuser in countryname kaufen 170 $0.29
(houses in countryname buy)
5. haus countryname kaufen 170 $0.46
(house countryname buy)
6. günstige häuser in countryname 110 $0.10
(cheap houses in countryname)
7. häuser kaufen in countryname location1 110 $0.22
(houses buy in countryname location1)
8. haus kaufen countryname meerblick 90 $0.20
(house buy countryname sea-view)
9. haus in countryname location2 kaufen 70 $0.03
(house in countryname location2 buy)
10. countryname haus am meer kaufen 70 $0.05
(countryname house near the sea buy) the first 5 results are taken by big portals, just the top one has done any optimization at all as you can see the competition is pretty lame, just some of them are doing any SEO, pretty badly (including spammy links), still rank. The way it seems, there are 4 main categories to optimize for: Properties Houses Apartments 'Move to countryname' information Should I optimize my homepage for a 'property' term, 3 other pages for 'house', 'apartment, and 'info' terms? How do I pick keywords to optimize for, esp. considering that they are basically the same e.g.: house in countryname buy countryname house buy house countryname buy or property countryname countryname property property in countryname ...and should I pick just one? What sort of content could I include in a "buy a house in countryname" type of page and how do I write around such keywords? I am having an issue finding examples to follow as there is no competition to emulate and the other markets/countries are dominated by large portals which also seemingly get ranked based on size / authority. Beyond that there is virtually no interest in the country = no traffic, besides general bs such as the language, the weather and such where there are a bunch of huge websites on the first page - so I am not sure what content could I use to drive traffic. I will come up with something, but there are no obvious ones.. My domain name is 1 year old, I have no links yet. Moz reports Page Authority 5, Domain Authority 2 for my domain. I reckon that's enough for starters... Any input and ideas are more than welcome! Thank you. Qy2gat6.png tG93AJt.png0 -
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
Changing Targeted Keywords on Landing Page
So we have a landing page that is ranking for a few of our targeted keywords but we are thinking about splitting the page into two and moving some of the content onto its own page. Our page at the moment has allot of content for keyword A and a little bit for keyword B, we are ranking for quite a few search terms around keyword A and a couple (but allot less) around keyword B, so we want to create a new page with content for keyword B ...hopefully that makes sense... So my question is are there any best practices around this sort of thing? We obviously dont want to negatively affect the rankings we are already gaining for keyword A and I'm worried that moving content around will do that. Thanks!
Keyword Research | | O2C0 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
How can I find a page ranking?
On the ranking page Seo Moz displays words/pages in the top 50. How can you find where that word/page is ranked if it's below 50 and say up to 200?
Keyword Research | | lindsayjhopkins0