What are the best ways to improve/trigger "Brand Signals"?
-
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
-
I consider a site is passing the "I'm brand" level when google will display site links. That' susualy based on incoming links - authority overall.
So in my personal opinion to get there you need a few powerful, " patient zero " links (very very high authority sites that will link to you - in that category I also include facebook.com, linkedin, twitter and digg - that's a good place to start). You also need several additional niche related strong links in order to "qualify".
That is my personal view on the brand signal thingy. Hope it helps.
-
There was a pro webinar on this in February - you might want to check it out. http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google
Verified/verifyable address and phone (claim your local listings - Google/Bing/Yelp/etc.) - also Business affiliations (BBB, Chamber of Commerce etc.), being in an official business (recorded by civic/government registry), citations, branded searches, social presence (active and well-followed FB/Twitter/etc.) - to name a few.
-
Address and number on your site is a good start
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain name, witch is better - brand name.com vs keyword + brand name.com?
Hi, I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page. Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago). https://hekkpipe.com https://hookahhekkpipe.com Regarding it, some really important questions: Would the longer version of domain helps us better rank with important keywords to us or not? When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name. When the 1st one, then how big difference does it potentially make? Thank you
Branding | | Karel_K0 -
New domain for new branding
We are considering taking a redirect off and have our 20 yr old website go to our new name/brand 1yr old website. (junonia.com to junoactive.com) is there a checklist or template to follow when doing this? I need to get this completed with as little ramifications as possible. Help!? I did see the whiteboard friday concerning this and was hoping there was some more info or advice I could get to prepare everyone for what would happen and make sure I am getting it done right.
Branding | | MarketPlanB0 -
Am I better off buying a .com with a stopword or a .net / .org without?
I'm trying to decide between three domains:
Branding | | Andrew_Mac
mydomain.com
domain.net
domain.org What's the latest word on if there is an actual SEO impact to the stopword or whether it is just ignored entirely? Further, does anyone have any insight into whether any of these domains are seen as more credible (from a searcher's standpoint)? Thanks so much!0 -
Is there Schema Markup for "brand name"?
Hi Mozzers, I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire". I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here. The site continuously rises in the ranks until it hits top of page 2 and then starts falling again. When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd! My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now... Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
Branding | | Silkstream0 -
Branded Domain Names - Keep or Sell?
Hey guys! My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive. What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts! Thanks much, Clarissa
Branding | | okatieo0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
How to encourage Google to recognize us as a "brand" in the Organic SERPS
You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS: Related searches for widgets: | Stores: | Widgetland Widgetworld Widgetbarn Amazon |
Branding | | PathMarketing
| Brands: | Widgetdog Superwidgets Widgey | I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own. Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly? So far I've done the following: Knowem.com brand protection Add products to Amazon Sell our products on eBay List our products on Google Shopping In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint. Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?5 -
Facebook, Google Plus - What to share/like?
Hi everybody! We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer? Facebook to like our Facebook business page or to like our own website through Facebook? to just follow us on Facebook or to actually comment / interact on our wall? Google + to +1, share, add to circle our Google+ business webpage or to +1 or share our own website? So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts. Thank you!
Branding | | echo10