What are the best ways to improve/trigger "Brand Signals"?
-
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
-
I consider a site is passing the "I'm brand" level when google will display site links. That' susualy based on incoming links - authority overall.
So in my personal opinion to get there you need a few powerful, " patient zero " links (very very high authority sites that will link to you - in that category I also include facebook.com, linkedin, twitter and digg - that's a good place to start). You also need several additional niche related strong links in order to "qualify".
That is my personal view on the brand signal thingy. Hope it helps.
-
There was a pro webinar on this in February - you might want to check it out. http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google
Verified/verifyable address and phone (claim your local listings - Google/Bing/Yelp/etc.) - also Business affiliations (BBB, Chamber of Commerce etc.), being in an official business (recorded by civic/government registry), citations, branded searches, social presence (active and well-followed FB/Twitter/etc.) - to name a few.
-
Address and number on your site is a good start
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like ABCXYZ@gmail.com, so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Rel =" author" and/or Rel= "publisher" plugin
Has anyone used or know of a plugin for setting up authorship and/or publisher-ship? I have noticed that there are some plugins but I'm not sure if they are reliable. Would love to know if there's an easy way to set this up. We use All in One SEO pack, not Yoast, btw. Thanks for your suggestions!
Branding | | gfiedel0 -
Social Network or Blog? Which is best to start for business purposes?
I am a Realtor and was wondering which is better to start for Lead generation? A social network for local professionals or a blog?
Branding | | bronxpad0 -
Capturing Brand Search
Hi, How do you capture as much brand results as possible in search results? I know Mike from Koozai recently did a video about brand reputation, but this is slightly different. The current issue i'm having that the client's brand name is also a specific geographic destination, hence the confusion in SERP's. This means non-related industries are eating up the client's potential market share and traffic. My objective would obviously be to capture as much traffic as possible for brand related keywords for the site, so that we can focus more on long tail product terms. Any help would be appreciated. Obviously re-branding is out of the question. Regards, Vahe
Branding | | Vahe.Arabian0 -
Anybody use Twibbon to promote a website/cause/event?
I stumbled across Twibbon today - it's a service that basically creates an easy way for you to brand your Twitter/Facebook pictures, and to allow others to promote your cause as well. I'm not sure if I'm late to get on board here or if this is a relatively new thing, but it seems pretty cool. I can definitely see this really working out for promoting philanthropic causes. It would also work really well for events - imagine if every speaker at an SEO conference used Twibbon to brand their Twitter/Facebook? I think it would really help with branding, for both individuals and businesses.
Branding | | AnthonyMangia1
