Does page speed worth for SEO?
-
I always broken my head to try to follow all pagespeed guidelines. I increase my pagespeed significantly, but i didnt saw any effect in my SEO performance.
In my keywords, my concorrents are crap on it (I have score of 90 and they are at 60-70).Does google gives importance to it?
-
When the big update came through a little over two years ago about page speed, I was working on a site with load time issues. I did see quite the drop in organic referrals from Google after that update was pushed, while organic referrals from Bing and Yahoo continued to increase. I was working in-house at the time, so I don't have a lot of other sites to judge at that time, but I did see distinct change in that one site.
I also agree with you that load time affects users and their browsing and conversion behavior. And even though "everybody has broadband" there are a lot of people on poor public (or conference) wifi connections or on their phones, and pagespeed is quite important to them.
-
My opinion, the page speed doesn't effect ranking. It does effect what happens after they are on your site. Waiting for a website to load can be a huge turnoff, so optimizing for pagespeed is important not for rankings, for conversions.
-
What I got from the article was that he said it's not something that you should worry too much about , but it's not something you should overlook either. He seemed to hint that since SEO is continuously evolving, it's best to be proactive when trying to better your visitors' experience. That's my take on it at least.
So, Naghirniac, I'm sure any benefit you would have gotten from increasing your page speed, you have already realized. It's probably better to focus your energy on opportunities with greater returns.
-
Matt Cutts said at one point that page speed effects less than 1% of searches. You can read more here: http://www.mattcutts.com/blog/site-speed/.
So, I wouldn't expect it to help much. But think about how much happier your users will be! That's where the real gains are. Over time, it might help you a bit in the SERPs because people should bounce less frequently as a function of how fast your pages load.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Prerender.io/React going to negatively impact our SEO efforts?
On any page on the site (https://theadventurepeople.com/), the same short code appears. Having investigated Google index pages, Google's cache and Fetch & Render, it does look like Google can view the content and index it, but we're not 100% convinced. Background technical information from the web developer: The website is a single page application built using React. The site is setup with Prerender: https://prerender.io/ (which renders the javascript in a browser, saves the static HTML, and returns that to crawlers). Is Prerender.io/React going to negatively impact our SEO efforts?
Web Design | | Wagada0 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
Main page redirect affecting search results?
Question.... A recent change was made to our page www.BGU.edu by a marketing person. So now when you type in www.BGU.edu it actually redirects to a different page www.BGU.edu/inquiry This is a really bad idea isn't it? I do not know enough about SEO to know a lot, and just joined SEOmoz but do I need to tell the admin to change it back?
Web Design | | nongard10 -
Flash Effect on SEO Results
I suppose this is an open-ended question, at least for now, because I'm getting differing opinions on whether Flash inhibits optimum SEO results. I don't know the answer but I've just started to do some research and it seems this would be a good discussion based on your experience. I look forward to your thoughts. Thank you.
Web Design | | karlseidel0 -
What's the best way to sculpt links on a page?
I know PR isn't a top ranking factor anymore, so "PR sculpting" isn't something to focus on. But isn't it still true that having more links that you need on any given page is worse than having fewer, in terms of that page's authority? I'm managing a site that has a lot of navigational links in the footer, which are duplicative because they're almost all included in the top nav bar, and several are triplicated in the sidebar as well. I wanted to remove 85% of these duplicative links from the footer, thinking they diluted the page authority and that most users probably won't scroll there anyway when we launch the site. The site owner is pushing back, though, not wanting to remove so many links because he believes they might be useful to some users. We can test our respective user-behavior theories after launching, but right now I have two questions: Will having a sizable number of duplicative links in the footer dilute the page's authority? and 2) Are there any other ways to reduce this dilution, aside from simply removing the links? (I know nofollow is not the answer, but possibly using iframes or Java or something like that?)
Web Design | | KyleJB0 -
E Commerce Product URL SEO
Hi, first question here. In response to Paddy's wonderful article and Rand's related article from 09 I've found myself asking this question. "www.home.co.uk/product" or "www.home.co.uk/category/product" As I'm currently reviewing the structure for so many of our e com sites the article comes at a great time. I'm going for home/category/product so I can optimise for a category, as category based searches are quite high and competitive. Yes some products can appear in 2 categories but I'm combating it with 301's or image based links. What are your thoughts.
Web Design | | PASSLtd0 -
Too Many On-Page Links for my Blog
Hi, I have created a SEO Moz campaign for my travel blog www.EspaceVoyage.net. The Crawl diagnostics tool raised a warning saying that for few pages I have a 'Too many on-page links'. All the problematic pages are of the following style: http://www.espacevoyage.net/2008/08/01/ http://www.espacevoyage.net/2008/08/02/ http://www.espacevoyage.net/2008/08/06/ .... I am not sure what I should do with that ... Since I continue to publish articles on that blog I imagine that that problem will keep growing and growing ... What should I do with that? Thanks P.S. That blog uses Wordpress CMS. Nancy
Web Design | | EnigmaSolution0 -
How not to get penalized by having a Single Page Interface (SPI) ?
Guys, I run a real estate website where my clients pay me to advertise their properties. The thing is, from the beginning, I had this idea about a user interface that would remain entirely on the same page. On my site the user can filter the properties on the left panel, and the listings (4 properties at each time) are refreshed on the right side, where there is pagination. So when the user clicks on one property ad, the ad is loaded by ajax below the search panel in the same page .. there's a "back up" button that the user clicks to go back to the search panel and click on another property. People are loving our implementation and the user experience, so I simply can't let go of this UI "inovation" just for SEO, because it really is something that makes us stand out from our competitors. My question, then, is: how not to get penalized in SEO by having this Single Page Interface, because in the eyes of Google users might not be browsing my site deep enough ?
Web Design | | pqdbr0