Value of Links WITHOUT anchor text?
-
Does having links without or with irrelent (such as your name on blog comments) anchor text improve your SERP ranking?
-
Hello Lindz1, Firstly the anchor text is widely considered by leading SEO experts as one of the most influential factors in search engine rankings. This is supported by search engine representatives. Why? Because the anchor text shows the search engines what the page which is being linked to is about.
The fact is If there may be NO visible anchor text detract or even eliminate the link value in the search engines.
-
Yes, absolutely. Anchor text is one indicator of topic of the page, but the link itself is valuable regardless of anchor text.
Most links in a "natural" link profile won't have ideal anchor text. Your brand name, the raw URL, and things like your personal name or "click here" will typically appear frequently, so those are good things to have in your link profile alongside your optimized anchor text links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Exact match anchor text is negative signal?
Hi all, I am wondering if the exact match anchor text is 100% negative signal after the penguin. I mean even from relevant sites and natural use. During the last 2 weeks I see negative SERP changes and I start to think that it is because exact match keyword anchor text is used. I also use some other anchor texts along with it all the time.. but now I think of using 100% exact match anchor free links. Does anybody have similar observations? Thank you in advance.
Link Building | | VasilTasev0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Site-wide/Blogroll Anchor Text Linking
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten, What has been YOUR experience with this method?
Link Building | | TheGrid0 -
Is bold text anchor link worth the higher price tag in directory listing?
Does it make a difference with Google if anchor link text is bold? The niche directory is offering regular lifetime listing for $199 (actual page pr 6) or bold for $349 (same page, same position). Also bold link has option of including email address. Does email address have any effect on SEO? Seems like a bad deal for bold, isn't it?
Link Building | | SirMax0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
How important are exact keywords in your anchor text?
Hi Guys, I’m relatively new to SEO. I’ve recently started working for a website design company and am in the process of changing the anchor text in the footer of all of our clients sites. At the moment most of them read “graphic design & web development by dara creative” with anchor text being dara creative taking you to our home page. As you can see we are not fully taking advantage of the keywords that could have a higher impact. So I’ve done some keyword research and I hope to concentrate my efforts on the following keywords as the anchor text leading to the home page; website design Dublin, website design Ireland, web developemt Dublin and web design Ireland so it may read something like “web design Dublin by dara creative” However this doesn’t read so well as people may think that the company might be called “web design Dublin”. So the alternative might be “web design in Dublin by dara creative”. So my question is which would rank better? Does google rank the exact searched keywords higher than broader searched words? Any help on this matter would be greatly appreciated. Thanks rob
Link Building | | daracreative0 -
How Important is Placement of Anchor Text
I'm working on a series of guest posts to help promote a site. These are competitive, high quality posts from a well-respected resource in the industry. I placed the author introduction at the front of the posts, with anchor text for the keywords we are targetting (e.g., "This is a guest post by John Doe, a [keyword] who ... and writes about [keyword]."). I understand that having the anchor text in a prominent location - such as near the front of the post - will probably be more authoritative than a sentence at the very end. My question: how significant is this difference? The blog that I am posting on wants to include author information at the end only and only have one link using the site name (which doesn't contain keywords). The post I sent had two deep links using keyword-rich anchor text, placed at the beginning. I am trying to decide whether to walk away and keep shopping the material around.
Link Building | | Falconberg1
