Value of Links WITHOUT anchor text?
-
Does having links without or with irrelent (such as your name on blog comments) anchor text improve your SERP ranking?
-
Hello Lindz1, Firstly the anchor text is widely considered by leading SEO experts as one of the most influential factors in search engine rankings. This is supported by search engine representatives. Why? Because the anchor text shows the search engines what the page which is being linked to is about.
The fact is If there may be NO visible anchor text detract or even eliminate the link value in the search engines.
-
Yes, absolutely. Anchor text is one indicator of topic of the page, but the link itself is valuable regardless of anchor text.
Most links in a "natural" link profile won't have ideal anchor text. Your brand name, the raw URL, and things like your personal name or "click here" will typically appear frequently, so those are good things to have in your link profile alongside your optimized anchor text links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Second anchor text on page. Does it count?
Back in 2008 there was "proof" that the anchor text of a second link on a page would not be counted for the anchor text.
Link Building | | Stramark
In the MOZ starter guide it is still advocated: https://moz.com/learn/seo/anchor-text BUT in 2014 it was reported on searchengine land:
http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718
That the second link might be counted. Direct link to the matt cuts video from 28 may 2014
https://www.youtube.com/watch?v=5AsLWIuNNMU (Even in 2010 there where already some different opinions and work arounds.
https://moz.com/blog/the-first-link-counts-rule-and-the-hash-sign
https://moz.com/ugc/3-ways-to-avoid-the-first-link-counts-rule (2011) Question: did anyone recently test this recently? The deeper questions are:
1:is the LINK value counted if you have more that one link on a page to another page?
2: is the Anchor text counted if you have more than one anchortext to another page? The most interresting i have is that i have a menu from which i link to my important pages. Does it help to put extra links in the content to specific pages?1 -
Advantages of Replacing Anchor Text with an Image?
Greetings, I was reading the a recent case study pertaining to Penguin 2.1. (My website was hit hard) It stated: "While classifying the website’s anchor texts (sorted by count), the first thing that strikes you is that the vast majority of the anchors are straight money keywords, which could be a possible reason for the penalty." My website suffers from a similar situation. Is there any advantage to replacing the links to my website on my affiliate sites with images instead of using Anchor Text? My manager is concerned with losing so many backlinks. Thanks!
Link Building | | CFSSEO0 -
Adding Anchor Text in Blog Comments
Hi, could someone please let me know the correct html code to get an anchor text link in a blog comment please? Thanks!
Link Building | | Clicksjim1 -
Do people think it is worth setting up a twylah.com page? Does it have value in adding link juice and content from our tweets?
I have seen the site www.twylah.com which produces a permanent page of your tweets for your fans or search engines to see. Has anyone experimented with this, and does it provide benefits, or is it just another distraction I should stear clear off. Any advice, thoughts or discussion appreciated.
Link Building | | Tizzet0 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0 -
Text Link Ads - have you worked with them?
I work with a large group of community sites and we were approached by a company called Text Link Ads to purchase links on our sites for SEO purposes. This means we can't add "nofollow" and the resulting page is crawl-able. This goes directly against Google's policy but I think it would be tough to find out exactly what we're doing. It could be a great revenue source and this company has many, many sites they work with. That said, this sounds like what you say right before something bad happens. So, two part question: Has anyone worked with this company before? And should these links be avoided or are they not so bad? Thanks in advance!
Link Building | | joshcanhelp1 -
Content for links - diminishing value?
I'm offering content in return for contextual links to a number of website owners in my niche, and the up-take seems to be there. My concern is that the written piece generally won't be linked to from the homepage (i.e. blog post, featured article, etc), and so over time there's the risk that it will be lost deeper and deeper in the site's hierarchy. Is this a big issue given (I'm assuming) my content's value will diminish over time, etc. Most of the webmasters, are however happy for me to supply content sporadically. Ot is it still definitely worth progressing? Thanks.
Link Building | | newstd1000
