What is the best way to run a blog?
-
Hi,
I was wondering what is the best way to run a blog?
The options I thought of are:
- Completely separate domain with many links to my main site.
- blog.domain.com
- www.domain.com/blog
Thanks
-
Thanks all, it makes lots of sense but it brings me to ask another question...
What do I put in the Blog and what do I put as an article in my articles section?
-
I came here to mention the importance of fresh content, so I am glad you both brought it up. I run a comparison site that has about 240 products that don't see a lot of updates, but I run a blog alongside the site.
For a while I got complacent with it and wouldn't post for months on end, and my rankings were disappointing. The past two months I have been adding at least a page of well written content a week, and put deep links within the content to some of my more popular products. As soon as I started adding pages the rankings began trickling up across the entire site, but especially the blog and homepage.
That's why I'd say url.com/blog. You can put a feed on your homepage to show recent updates, so visitors can see you are updating regularly and the search engines will see fresh stuff on the homepage as well.
-
Completely agree with Bryan. Speaking from experience, the greatest results do seem to come from option 3. Yes, your main domain will probably already have some authority attached to it, but I truly believe that the main benefit is getting that fresh content directly onto the main site. By going with option 3, you give yourself the opportunity to not only add fresh content, but to focus on a variety of keywords through different blog topics, right there directly on your main website.
-
If you want to increase the domain authority then I always suggest option 3. The reason for this is that Google has most likely already assigned some authority to your main domain name www.domain.com. If you decide to use blog.domain.com or a brand new domain then you will have to build both up with their own separate authority (yes some authority goes transfer but nothing worth the effort). So rather use option 3 am make one primary domain stronger. Far less work on your part and far better results. Lastly, by adding a blog to your main domain you in turn offer fresh content to your domain and we all know that Google loves fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Are Internal Linking Best Practices For Blogs?
We have a blog for our e-commerce site. We are posting about 4-5 blog posts a month, most of them 1500+ words. Within the content, we have around 10-20 links pointing out to other blog posts or products/categories on our site. Except for the products/categories, the links use non-optimized generic anchor text (i.e guide, sizing tips, planning resource). Are there any issues or problems as far as SEO with this practice? Thank You
Intermediate & Advanced SEO | | kekepeche0 -
Whats the Best way to Protect Wordpress Website from Getting Hacked.
Hi All, I just like to know whats the best way to protect wordpress website for getting hacked. I tried using Wordfence but nothing much happened. I m in shared Host and when ever there is a sign of attack my hosting company takes the site off which affects my site ranking a lot. I m trying to keep all my plugins updated but still it happens . Like to know what other people do . I am open for Paid tool suggestion as well. Thanks
Intermediate & Advanced SEO | | Verve-Innovation0 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
Url structure of a blog
We are trying to work out what the best structure for our blog is as we want each page to rank as highly as possible, we were looking at a flat structure similar to http://www.hongkiat.com/blog/ where every posts is after the blog/ but not in category's although the viewers can look in different category's from the top buttons on the page- photoshop - icons etc or we where going to go for the structured way- blog/photoshop/blog-post.html the only problem is that we will end up 4 deep at least with this and at least 80 characters in the url. any help would be appreciated. Thanks Shaun
Intermediate & Advanced SEO | | BobAnderson0 -
Best Approach to Get Backlinks for this site
Hello, What would be a good approach to gain backlinks for this site: www.nlpca.com The owners don't have much time to write content. I as the consultant have time but do not have the expertise the owners do. The people that run the site are authorities in the field. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Best practice to disavow spammy links
Hi Forum, I'm trying to quantify the logic for removing spammy links.
Intermediate & Advanced SEO | | Mark_Ch
I've read the article: http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings. Based on my pivot chart results, I see around 55% of my backlinks at zero pagerank. Q: Should I simply remove all zero page rank links or carry out an assessment based on the links (zero pagerank) DA / PA. If so what are sensible DA and/or PA metrics? Q: What other factors should be taken into consideration, such as anchor text etc.0 -
Best practice for removing pages
I've got some crappy pages that I want to delete from a site. I've removed all the internal links to those pages and resubmitted new site maps that don't show the pages anymore, however the pages still index in search (as you would expect). My question is, what's the best practice for removing these pages? Should I just delete them and be done with it or make them 301 re-direct to a nicer generic page until they are removed from the search results?
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
Which is best structure for Multiple XML Sitemap?
I have read such a great blog posts on Multiple XML Sitemaps on following websites before a week. SEOmoz Distilled Google Webmaster Central Blog Search Engine Land SEO Inc I have created multiple XML sitemaps for my eCommerce website with following structure and submitted to Google webmaster tools. http://www.vistastores.com/main_sitemap.xml http://www.vistastores.com/products_sitemap.xml But, I am not satisfy with my second XML sitemap because it contain more than 7K+ product page URLs and looks like very slow crawling by Google! I want to separate my XML sitemap with following structure. With Root Level Category http://www.vistastores.com/outdoor_sitemap.xml http://www.vistastores.com/furniture_sitemap.xml http://www.vistastores.com/kitchen_dining_sitemap.xml http://www.vistastores.com/home_decor_sitemap.xml OR::: End Level Category http://www.vistastores.com/table_lamps_sitemap.xml http://www.vistastores.com/floor_lamps_sitemap.xml . . . . . . . etc.... So, Which is best structure for Multiple XML Sitemap?
Intermediate & Advanced SEO | | CommercePundit0
