What is the best way to run a blog?
-
Hi,
I was wondering what is the best way to run a blog?
The options I thought of are:
- Completely separate domain with many links to my main site.
- blog.domain.com
- www.domain.com/blog
Thanks
-
Thanks all, it makes lots of sense but it brings me to ask another question...
What do I put in the Blog and what do I put as an article in my articles section?
-
I came here to mention the importance of fresh content, so I am glad you both brought it up. I run a comparison site that has about 240 products that don't see a lot of updates, but I run a blog alongside the site.
For a while I got complacent with it and wouldn't post for months on end, and my rankings were disappointing. The past two months I have been adding at least a page of well written content a week, and put deep links within the content to some of my more popular products. As soon as I started adding pages the rankings began trickling up across the entire site, but especially the blog and homepage.
That's why I'd say url.com/blog. You can put a feed on your homepage to show recent updates, so visitors can see you are updating regularly and the search engines will see fresh stuff on the homepage as well.
-
Completely agree with Bryan. Speaking from experience, the greatest results do seem to come from option 3. Yes, your main domain will probably already have some authority attached to it, but I truly believe that the main benefit is getting that fresh content directly onto the main site. By going with option 3, you give yourself the opportunity to not only add fresh content, but to focus on a variety of keywords through different blog topics, right there directly on your main website.
-
If you want to increase the domain authority then I always suggest option 3. The reason for this is that Google has most likely already assigned some authority to your main domain name www.domain.com. If you decide to use blog.domain.com or a brand new domain then you will have to build both up with their own separate authority (yes some authority goes transfer but nothing worth the effort). So rather use option 3 am make one primary domain stronger. Far less work on your part and far better results. Lastly, by adding a blog to your main domain you in turn offer fresh content to your domain and we all know that Google loves fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merger & Acquisition Best Practices
Our company (DA 40) recently acquired another company (DA 20). The domain for the acquired company is up, and I am being asked if we should keep paying for the domain. I have a couple of questions regarding this. Is it best practice to continue paying for the older domain and do 301 redirects to our website? If yes, do I have to add 301 redirects for individual matching pages? For example, if the old site has the topic XYZ, should a 301 go to our site if we have a similar page topic XYZ? What about contact pages, about us, etc? Do we redirect all non-matching topics to the new home page? Or in the case of their blogs, do we redirect their blogs to the new blog home page even though we are not keeping their old blogs? What if our company keeps acquiring other companies, are we to assume we have to keep paying for the domains of the acquired companies? Is there anyone out there that would say stop paying for the old domain and just review the company's inbound links, reach out to those sites, and make sure they link to the new site instead? Thanks for the help in advance.
Intermediate & Advanced SEO | | CharityHBS0 -
What is the best way to structure website URLs ?
Hi, can anyone help me to understand if having category folder in URL matters or not? how to google treat a URL? for example, I have the URL www.protoexpress.com/pcb/certification but not sure google will treat it a whole or in separate parts? if in separate parts, is it safe to use pcb/pcb-certification? or it will be considered as keyword stuffing? Thank you in anticipation,
Intermediate & Advanced SEO | | SierraPCB1 -
Whats the best way to structure my site?
Hi All, Hope everyone is well. I have a hypothetical and would love some experts advice. For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards". www.website.com.au/products/credit-cards/corporate 2) www.website.com.au/products/credit-cards/corporate-credit-card 3) www.website.com.au/products/credit-cards/corporate-credit-cards If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ? Thanks everyone! Dave
Intermediate & Advanced SEO | | CFCU0 -
Is there a way to increase domain authority?
Dear all, when I see moz analytics for my blog irctcloginindia.co.in, it is legging behind only in terms of diomain authority when compared to my competitors. Because of which it is ranking low. Is there any short cut or fast method using which I can increase the authority for my domain.
Intermediate & Advanced SEO | | irctclogin0 -
Blog comments - backlinks - question
Hi, I see that many good websites have backlinks from very good blogs/sites which are relative. What I noticed that everyone use their real name or generic name in comments. They do not use the keyword for the name. So later they get backlinks with anchor text of their names... So, my question is this good technique ? Do I have any benefits from these backlinks for my website ? With such a technique, whether it is enough just to leave your real name or may I periodically put the keyword for the name ? Thank you
Intermediate & Advanced SEO | | Ivek990 -
Internal links to blog posts
I am linking manually to blog posts in my site from my Home page. Our site isn't set up with an auto "Recent Posts" that shows on Home. Should I use the exact blog post title as the anchor text or do I need to create something that is not an exact match to the title of the post?
Intermediate & Advanced SEO | | gfiedel0 -
Keep older blog content indexed or no?
Our really old blog content still sees traffic, but engagement metrics aren't the best (little time on site), and as a result, traffic has gradually started to decrease. Should we de-index it?
Intermediate & Advanced SEO | | nicole.healthline0 -
Best way to get pages indexed fast?
Any suggestion on best ways to get new sites pages indexed? Was thinking getting high pr inbound links on fiverr but always a little risky right? Thanks for your opinions.
Intermediate & Advanced SEO | | mweidner27820