Hotels Schema.org
-
I am looking at potentially using some Schema mark up on hotel listing pages. This is for an OTA where lots of hotels from all over the world are available for selection (think hotels.com, booking.com, agoda.com etc)
For the itemscope itemtype on say the hotel name should I be defining it as http://schema.org/hotel or http://schema.org/localbusiness
For example against the hotel name I would have:
Grand Plaza Hanoi
I assume its the former, but I was just after some 2nd opinions.
Thanks,
Ben
-
Their current solution seems to be something along the lines of:
***** Rating: 8.4/10 - 900 Reviews
almost forcing two different review "views" into the same listing, which seems a little dumb from a UI perspective.
-
Thanks again,
This is an area where Google seem a bit pants to be honest. I have seen loads of examples where a hotel might have a rating of 7 out of 10 and Google shows 5 stars in the rich snippet data.
Not exactly a great user experience right there.
-
Boom:
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta< span="">itemprop="worstRating" content = "1">
<span< span="">itemprop="ratingValue">1</span<>/
<span< span="">itemprop="bestRating">5</span<>stars</meta<></div<>See this URL for better details: http://schema.org/Review
For the overall rating, you'll want to use http://schema.org/AggregateRating which can also be done on a larger scale.
I have only seen examples of Google using 5 star reviews in their rich snippets. I have not yet seen an example of 4 or 10 star rankings used in rich snippets. Maybe they'll adopt it down the road, maybe they'll convert to 5 stars, or maybe they'll continue ignoring it. Perhaps just consider displaying the aggregate rating as a 5 star scale, and the rest as 10?
-
Thanks Kane - looks like I am on the right track then. The other area I am struggling on is the mark up around reviews / star ratings.
i.e., what happens if your star ratings aren't out of 5? Google seems to make a mess of the display. I.e., I can find a hotel with a rating of 7/10 where Google will show it as 5 star in the results set.
So do I try and force the adoption of using a scale from 1-5 or is it possible to use schema mark up on a 1-10 scale?
-
Yup, take a look at the microdata generator for restaurants (none built for hotels yet that I have seen):
http://www.microdatagenerator.com/restaurant-schema
That gives you a good comparison for how the hotel format should look. Here's an example implementation for a restaurant:
Name of Restaurant
4 stars -
based on 321 reviews123 Fake Street
Seattle ,
Washington
98146(206) 123-4321
URL of MapCategories: American
Price Range: $$
Takes Reservations: No
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any benefit or negative impact to including schema for both @type WebPage and NewsArticle on the same page?
Is there any benefit or negative impact to including schema for both @type WebPage and NewsArticle on the same page? The websites I work on are editorial news sites. Our CMS automatically outputs WebPage schema to every article we publish. I want my dev to set up auto-generated NewsArticle schema. The are pretty much identical with a few different attributes. I just want to make sure I make the right choice about adding both or removing one.
Technical SEO | | DJBKBU0 -
I want to set different price type for India and USA through schema. for eaxmple website is abc.com & there is no cookie/country level redirection.
I am currently working on a website (Ed tech) that is doing business in India as well as USA. The courses are same. Content being served is also same. There is no cookie level redirection. The only difference is in the price range and price type. In schema we have set price type as $. We want to set different price type for India and USA through schema. How can we do this? For example given below website ranks for India & USA with the same domain name but prince range that we can setup either in INR or USA
Technical SEO | | DJ_James0 -
Data-vocabulary.org for structured markup in 2019
Hi MOZ friends, One of our clients has used data-vocabulary.org for structured markup. Schema.org says: "If you are already publishing structured data markup and it is already being used by Google, Microsoft, Yandex or Yahoo!, the markup format will generally continue to be supported. Changing to the new markup format could be helpful over time because you will be switching to a standard that is accepted across several companies, but you don't have to do it." Although there is such statement, as schema.org is the common vocabulary in 2019, should I keep it or change it with schema.org? Thanks in advance! 🙂
Technical SEO | | bbop330 -
Will my site get devalued if I add the same company schema to all the pages of my website?
If I add the exact same schema markup to every page on my website - is it considered duplicate content? Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries. Your help is appreciated.
Technical SEO | | Annette_Wetzel0 -
John Mueller says don't use Schema as its not working yet but I get markup conflicts using Google Mark-up
I watched recently John Mueller's Google Webmaster Hangout [DEC 5th]. In hit he mentions to a member not to use Schema.org as it's not working quite yet but to use Google's own mark-up tool 'Structured Data Markup Helper'. Fine this I have done and one of the tags I've used is 'AUTHOR'. However if you use Google's Structured Data Testing Tool in GWMT you get an error saying the following Error: Page contains property "author" which is not part of the schema. Yet this is the tag generated by their own tool. Has anyone experienced this before? and if so what action did you take to rectify it and make it work. As it stands I'm considering just removing this tag altogether. Thanks David cqbsdbunpicv8s76dlddd1e8u4g
Technical SEO | | David-E-Carey0 -
Mobile header and Schema Tags
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets. Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
Technical SEO | | edwardlewis0 -
Schema.org for category pages
Hi, A long time ago I've added schema.org product syntax to my product detail pages. until today there is no evidence for any rich snippet on my serps. needless to say that testing tool is working ok with reviews ratings prices etc... Will adding rich snippet syntax to category pages(product lists) be any better? Thanks, Asaf
Technical SEO | | AsafY0 -
Schema.org for ecommerce
Hello, Has anyone got any experiences of using schema mark-up on an ecommerce site? If so, what has been the outcome since doing in? I am just wondering if it is worth marking up our products with the full product set of schemas and what the impact would be?
Technical SEO | | RikkiD220