Should I use Event Schema for a page that reports on an event?
-
I have a question about using Schema data. Specifically:
Should I use Event Schema for a page that reports on an event?
I provide high-quality coverage (reporting) about new products being introduced at an industry trade show. For the event, I create a single page using the event name, and provide a great deal of information on how to attend the show, the best places to stay and other insider tips to help new attendees. Then during the show, I list the new products being introduced along with photos and videos.
Should I use event schema data for this page, or does Google only want the event organizer to use that data? Any benefits or drawbacks to using event schema?
Thanks!
Richard
-
I would go with the Event schema as you're just telling Google about the structured data of the event, not that you're not the organizer. If you correctly implement the data you should get intro trouble.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice to use hreflang on pages that have canonicals?
I have a page in English that has both English & Spanish translations on it. It is pulled in from a page generated on another site and I am not able to adjust the CSS to display only one language. Until I can fix this, I have made the English page the canonical for both. Do I still want to use hreflang for English & Spanish pages? What if I do not have a Spanish page at all. I assume (from what I've read) I should not have an hreflang on the English page. Is this correct? Thank you in advance.
Technical SEO | | RoxBrock0 -
Script for Schema
Does any one know of any script that can be written to generate schema on my product pages. I need something that would be compatible with a custom php website. Here is an example of what I am looking for, it's for Magento so I can't use it: http://www.magentocommerce.com/magento-connect/schema-org.html. Or, if you have any idea on how to do implement schema without doing it manually please let me know here! Thanks!
Technical SEO | | WSteven0 -
Local City Pages
Anyone have any input on the tactics being used for a national company trying to target local city pages. For instance, you might be a national printing company and you are trying to compete against local printers in cities by creating a specific page for that city + print keywords.
Technical SEO | | waqid0 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
Page URL Change
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4 and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL. Now, we are planning on simplifying the URL to below.. www.blah.com/phraseword1-phraseword2 The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important. So my question is... How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword? Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase? Thanks,
Technical SEO | | JoeLin
Joe0 -
Noindex Pages indexed
I'm having problem that gogole is index my search results pages even though i have added the "noindex" metatag. Is the best thing to block the robot from crawling that file using robots.txt?
Technical SEO | | Tedred0 -
Using Blogger.com
I have a client that is currently using blogger.com for their blog. I don't have much experience with this site as I have mostly used Wordpress in the past. Are there any good SEO plugins/tools for this site? Thanks!
Technical SEO | | AlightAnalytics0 -
Getting on to page 1 again
I have recently set up a website, and as soon as it got indexed by google, I ranked on the first page at number 10... However, Ever since I have started trying to backlink.. the more I seem to do, the more I seem to drop down the rankings! The same for both Bing and Yahoo... I am really not sure what the problem is. My site is www.arilinegamesatc.com, and the ranking words are airline games and airline game. Any help woudl be greatly appreciated!
Technical SEO | | rolls1230