Reasons for drop in URLs Receiving Entrances Via Search

[Bonx]

Hi

I'm having trouble understanding why I'm getting the results I am for my organic traffic data.

I've been focussing on a few keywords throughout my website and the most recent results show that there is a big increase in the Organic Search Visits and the Non-Paid Keywords Sending Search Visits for both Branded Keywords and Non-branded Keywords, but the results for URLs Receiving Entrances Via Search are the complete opposite. Down by a few percent.

I don't understand why this would happen and was hoping that someone could maybe explain and give a few reasons for why this is happening and maybe give some tips on how to stop it from happening in the future if possible.

Thanks.

[KeriMorgret]

Hi Sharon,

Did this answer your question, or are you looking for some more help? If you can share your URL or some more specific examples with us we can help you a little better.

Thanks!

[DougRoberts]

This just means that you've got fewer pages receiving traffic for your keywords. Even on a stable website this is likely to fluctuate a bit as it's measuring user behaviour.

If you've been optimising your site, it's quite common to end up with fewer, stronger pages getting a more of the available traffic.

Are the landing pages the ones you'd expect to get inbound traffic? Are the pages that are no longer getting traffic important?

Fewer pages getting your traffic isn't necessarily a bad thing. Getting the right traffic to the right pages is key.

What changes have you been making? How drastically have you been changing the content. Are you getting more traffic for your head terms, but sacrificing long-tail traffic?

[Marcus_Miller]

Hey Sharon

Without some examples that is a real 'how long is a piece of string' question.

Some pages are doing well, others are not doing so well, some search terms were popular this week whilst others were unpopular.

Really, this should be nothing to worry about, you have more traffic and are doing well but a few pages were not viewed this week. This kind of granular assessment can drive you a little crazy!

If you wanted to post some examples, I am sure I could give a better answer but without details, can only offer vague assistance!

Sorry!

Marcus