Reasons for drop in URLs Receiving Entrances Via Search
-
Hi
I'm having trouble understanding why I'm getting the results I am for my organic traffic data.
I've been focussing on a few keywords throughout my website and the most recent results show that there is a big increase in the Organic Search Visits and the Non-Paid Keywords Sending Search Visits for both Branded Keywords and Non-branded Keywords, but the results for URLs Receiving Entrances Via Search are the complete opposite. Down by a few percent.
I don't understand why this would happen and was hoping that someone could maybe explain and give a few reasons for why this is happening and maybe give some tips on how to stop it from happening in the future if possible.
Thanks.
-
Hi Sharon,
Did this answer your question, or are you looking for some more help? If you can share your URL or some more specific examples with us we can help you a little better.
Thanks!
-
This just means that you've got fewer pages receiving traffic for your keywords. Even on a stable website this is likely to fluctuate a bit as it's measuring user behaviour.
If you've been optimising your site, it's quite common to end up with fewer, stronger pages getting a more of the available traffic.
Are the landing pages the ones you'd expect to get inbound traffic? Are the pages that are no longer getting traffic important?
Fewer pages getting your traffic isn't necessarily a bad thing. Getting the right traffic to the right pages is key.
What changes have you been making? How drastically have you been changing the content. Are you getting more traffic for your head terms, but sacrificing long-tail traffic?
-
Hey Sharon
Without some examples that is a real 'how long is a piece of string' question.
Some pages are doing well, others are not doing so well, some search terms were popular this week whilst others were unpopular.
Really, this should be nothing to worry about, you have more traffic and are doing well but a few pages were not viewed this week. This kind of granular assessment can drive you a little crazy!
If you wanted to post some examples, I am sure I could give a better answer but without details, can only offer vague assistance!
Sorry!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL Crawl Reports providing drastic differences: Is there something wrong?
A bit at a loss here. I ran a URL crawl report at the end of January on a website( https://www.welchforbes.com/ ). There were no major critical issues at the time. No updates were made on the website (that I'm aware of), but after running another crawl on March 14, the report was short about 90 pages on the site and suddenly had a ton of 403 errors. I ran a crawl again on March 15 to check if there was perhaps a discrepancy, and the report crawled even fewer pages and had completely different results again. Is there a reason the results are differing from report to report? Is there something about the reports that I'm not understanding or is there a serious issue within the website that needs to be addressed? Jan. 28 results:
Reporting & Analytics | | OliviaKantyka
Screen Shot 2022-03-16 at 3.00.52 PM.png March 14 results:
Screen Shot 2022-03-15 at 10.31.22 AM.png March 15 results:
Screen Shot 2022-03-15 at 4.06.42 PM.png0 -
An overnight substantial drop in visit duration while amount of sessions grew.
Hi, My Ave. session duration has dropped from 2:10 to 0:14 overnight. At the same time, amount of sessions from all channels grew on average of 56%. This increased (and I guess low quality) traffic is coming in from multiple regions, languages, devices and channels. I was not able to pin point it to 1 source, location, landing page etc. See enclosed screen shot. I would appreciate if anyone can shed some light on what's wrong and if there are any SEO implications. Thanks. pxWQX2E.png
Reporting & Analytics | | Amis0 -
Google SERP showing a URL with UTM_source attached - why? Can I stop it?
I just found a Google search results page showing a URL with a UTM source tag attached. Any idea how or why this has happened? How can I stop it as I'm guessing this is overwriting my organic visits with referrals from this site. See attached photo for pic of SERP page. The link is going here: http://employment.govt.nz/er/holidaysandleave/parentalleave/?utm_source=newzealandnow.govt.nz 5vxTDTi.png
Reporting & Analytics | | DanielleNZ0 -
How to check search engine and direct traffic of Mobile?
Hi Guys, I want to check search engine traffic or direct traffic of mobile, how to check in google analytic?
Reporting & Analytics | | varo0 -
URL Parameters
Hi there, I have a magento sort by feature which has indexed loads of pages in Google with urls that have /shopby/ in them.Over 8k pages have been indexed like this. I cannot edit the robots within the page but have now disallowed the urls in robots.txt - i guess this will prevent new ones being indexed but not deindex current ones? So I looked into URL parameters, I added 'shopby' as a parameter in webmaster tools and told Google not to crawl any urls with this in it, will this deindex the pages already indexed? The only other way seems to be manually removing 8k urls, which i do not want to do. Any advice much appreciated. Obviously I do not want these urls indexed as they are weak/duplicate sort by search pages, I fear the panda update would not be too kind on it long term?
Reporting & Analytics | | tdigital0 -
Best way to measure local search keyword rank
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
Reporting & Analytics | | TheURLdr0 -
Viewing image search data in Analytics?
How do you view image search data in Google analytics? Do you need to apply tracking or can you drill down into the default data? Thanks.
Reporting & Analytics | | Bondara0 -
Since the 6th June there has been a serious drop in search impressions and clickthroughs in my GA + webmaster accounts.
Since the 6th June there has been a serious drop in organic search impressions and click throughs in my GA + webmaster accounts for my website. This leads me to believe my site has been punished for something? Where would be the best place to start diagnosing the issue causing the drop in search traffic? 2T9hz.jpg
Reporting & Analytics | | Scurrypoint0