Is it ok to put a strapline on every website page or does it confuse the bots?
-
We have just started doing SEO for a new client. Their web design agency has built a cms website for them and in the footer area of each page there is some global content which contains:
a) the company's address
b) a strapline, ie "family law specialists"
I have 2 questions:
-
I have understood from previous SEO classes I've been to, that putting the same keywords on each page of a site is a no-no as then Google won't know what page to bring up for that keyword. However, is it ok to put an address on every page and can Google tell that it is just an address?
-
What about the strapline? Family law specialists isn't actually a keyword I'm currently tracking but I could add it to SEOMoz. however is it a problem having on every page or is it ok because it's in the footer?
-
-
Thanks Robert, that makes total sense. I'll go ahead and keep the tagline and the address - I agree about the Google Places local search thing.
-
Maureen
First given that the "strapline" or, as we call it in the states the tagline, is in the footer you can say it likely will have little impact positive or negative. (Google knows what a footer is - links there are discounted). Secondarily the address on every page is a plus in my opinion from a local SEO point of view.
As to SEO classes and using same keywords on each page, think of it this way: A site selling auto parts is going to have a hard time not having the word auto on nearly every page but what pages rank for will be the individual types of parts.Since Family Law is the core competency of the firm, I would leave it for that reason too. Simply put, not everything on a page can be SEO driven, unless you realize that a given message and quality content are, ultimately, SEO. So, keep the strap line and give it a go.
Best
PS As part of my ongoing quest to improve open source development...please ask your design firm if they used any open source plugins and if they contributed to them. Let's keep open source Open.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it safe to add a Backlink on all pages on another website?
I got a few old websites and I would like to add a do-follow backlink on all pages linking to a new website. Is this SEO safe to do so?
On-Page Optimization | | hakhan2010 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Webs Pages not correct
First of all I am a beginner but that will show with this question. I have moved my website from Wix to Web.com. I had the dns I think that is correct re-direct my site to web.com. Since then some of the pages from wix still show up even though they are no long apart of my site. Secondly when I go to google and type in cestoday.com some of the pages gives me a 401 or 404 error code, and others do not link to the proper page on my website. They go to my web-site but not the correct page. What do I do. Thank you Dave
On-Page Optimization | | redsman944
cesyes@hotmail.com In reference to my last question about moz not being able to see my pages and giving me an "F" I thought you might find it interesting to know that that same page once moved got an A amazing.0 -
Spammy page titles
Over the last couple of weeks, I have noticed that Google aren't showing the page titles for my online shop anymore. They're set up with a third party plug-in piece of software, and while it's an old version of the software, the developer said it wouldn't be causing issues. They have suggested that I re-write my page titles to be less spammy. The thing is, Google haven't attacked just spammy looking titles, they're just taking a swoop through my whole site and not showing any of my page titles in their search results. I'm getting "Category Name - Shop Name" showing. Here's some of the page titles no longer appearing and I honestly have no idea how to rewrite these to not be spammy. Are there any good articles on what's spammy and what isn't? "Coconut oil - best tasting in Australia. Buy online from <my business="" name="">"</my> "Discount Vitamix Blender. Best deal in Australia. Buy online from <my business="" name="">."</my> "Natural & Organic skin care for the face | buy online in Australia from <my business="" name="">."</my> There are others that are showing the real page titles, but I think it's only a matter of re-indexing before they're all not showing. Any clue?
On-Page Optimization | | sparrowdog0 -
Description tag not showing in the SERPs because page is blocked by Robots, but the page isn't blocked. Any help?
While checking some SERP results for a few pages of a site this morning I noticed that some pages were returning this message instead of a description tag, A description for this result is not avaliable because of this site's robot.s.txt The odd thing is the page isn't blocked in the Robots.txt. The page is using Yoast SEO Plugin to populate meta data though. Anyone else had this happen and have a fix?
On-Page Optimization | | mac22330 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
I have a client where every page has over 100 links
Some links are in the main navigation (it has a secondary and tertiary level) and some links are repeated in the left navigation. Every page has over 100 links if crawled. From a practical standpoint, would you (a) delete the 3rd-level links (or at least argue for that) or (b) rel='nofollow' them? From a usability standpoint, this setup works as they are almost one click from everything. From a crawl standpoint, I see some pages missed in google (the sitemap has over 200 links). Looking for the best on-page current SEO advice to set these guys on the road to success.
On-Page Optimization | | digimech0