How many words in the same page creates keyword stuffing?

[Naghirniac]

In the on page report indicates that the maximum is 15. What are the best? It includes keywords on title, description and images names?

[Dr-Pete]

The problem with "myths" like keyword count/density is that they were probably true once. In the last 90s (pre-Google), if you knew the exact density of keywords to use on any given day, you'd rank pretty well on the early search engines. It was a cat-and-mouse game. Things have changed a lot since then, though.

[Naghirniac]

Thank you Peter. More clear now - I was afraid that was a fixed rule.

[Dr-Pete]

I don't there's a set number or even set density these days - we just try to set some rules of thumb. In some contexts, you could have a keyword 20 times and it could look natural. In others, 10 might look odd.

Typically, I think certain tags, like TITLE, may be looked at in isolation. Even 2-3 repetitions in a TITLE tag can look spammy, especially to users. It's rare that would get you in trouble with Google (they'd need to see a pattern across the site, IMO), but the extra repetitions don't usually have any value, and may actually decrease the ranking value of other, unique keywords.

In general, focus on variations and natural language. Don't get hung up on word counts.

[dreampod]

I think there's an expert opinion in regards to a numerical quantity, but Google defines a searchable page as something that receives a lot of inbound links (and you can make the landing page have a lot of long-tail keywords that don't duplicate the original keyword as much).

If it starts reading like a content farm, I'd re-think the purpose and aim of the page.

Google also ranks based on natural language, so if it reads quirky to you, it also might cost you some search bucks. Try to write as plainly as possible, and keep the page theme-oriented. Making the pages sticky, content-fresh and keyword rich would be my aim.

Going out on a limb and throwing a number out: I'd say you can go as high as 30-40 if you have long-tail words, you use the words in different but spatially similar context, and definitely not duplicate any content from other landing pages.

Try some multi-variate testing with different saturation levels

kevin