Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I import external reviews to my site?
-
Hi everybody!
I manage the website for a financial services company. We have more than 5000 reviews on a user review website. We have the possibility to import and display all these reviews on our site.
- Is this good for SEO?
- Will Google find it suspicious that our site suddenly displays a lot of new keyword-rich content?
- What about duplicate content?
Please, share your thoughts.
Thanks!
-
Hello Georgios,
Activitysuper has a good point about choosing some of the best ones as testimonials for conversion rate optimization.
However, there is a chance you could get the third-party review data supplier to noindex their version of the reviews/content. It depends on what your contract says. If I was paying a company to handle the reviews for my product, like a BazaarVoice for example, I'd expect to have exclusive rights to that content.
To be specific though, we'll need more information. Where will these reviews go? If it would be 5,000 new pages of duplicate content, that's an issue. If they would be put onto product pages there are many options. You could put them in an iframe so you show the content to users but avoid the duplicate content issue. You could show the best three or four on the product page and then show the rest on a separate page that you don't allow to be indexed.
You are asking a great question, but I think some more information is necessary in order for anyone to definitively answer it.
-
I would stay away from doing that as good chance it could flag as duplicate content.
What would the ratio of reviews to current content be on a page?
I would be inclined to use it to conversion optimise, but only selecting a few of the better ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Hack In Meta Description
Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...
Technical SEO | | jordankremer0 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Way to spider Wordpress site
I have an old Wordpress site and I want to move it to a new server and take it off Wordpress (too many hacks). I am trying to spider the site so as to get static, non-Wordpress, pages. I am having trouble doing this. When I spider the site, it changes the URLs. For instance, if the URL is www.domain.com/page/ the URL I get out of the spider is /page/index.html And those are not the URLs in the search engine indices. There are about 2000 pages on this site, so it is not feasible to set up 301 redirects. I tried using these spidering programs: WinHTTack Website Copier and PageNest Does anyone know of another method of turning a Wordpress site into a non Wordpress site?
Technical SEO | | DanCrean0 -
404 Errors After Site Migration
Hello - I'm working on a website selling fashion accessories. The site just went through a site migration from Yahoo! to Big Commerce. Now we have a high level of warnings and errors from the crawl. Few are mentioning sites I never seen before on the Yahoo! platform. I also notice that the pages crawled has doubled. How can I fix or did I do something wrong with migration? I was running the website with minimal errors and now overwhelmed with errors all the error updates. If I can get some assistance on what could be wrong, I would greatly appreciate. Thanks.
Technical SEO | | ShopChameleon0 -
Is Pinging important?
Somebody suggested me to ping my website's backlinks using services like www.Pingler.com. Firstly, I don't know what 'pinging' is and why is it important. Secondly, Should I go for it? Lastly, what kind of links should I ping regularly? I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
Technical SEO | | KS__1 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0
