Any ideas?
-
I've been working on http://www.gear-zone.co.uk/ for a while, and we moved on to a SEO-friendly platform in November last year. Rankings have stabilised after dropping heavily on the old platform, but they haven't improved inline with the amount of link building we've done.
Does anybody have any ideas for tricks that we could have missed? Any advice would be much apptreciated.
-
Thanks Edward. Regarding the page speed stuff, Google rate the page speed of the GZ site at 91/100 – with the javascript being the only place where points are being deducated. The only problem is, the JS relates to the trustpilot widget, and social links at the bottom of the page – neither of which work when they are deferred.
I'm looking into the content now!
-
Thanks! Is the H1/logo a real issue? I was under the impression it was OK. I'll check out the duplicate content too.
-
Yep, it's live now.
-
And more duplicate content..
"Walking boots are possibly the most essential and personal piece of outdoor kit you can buy, but once you've found that perfect pair you'll want to keep them in tip-top shape."
http://www.gear-zone.co.uk/blog/january-2011/how-to-clean-and-reproof-walking-boots
http://www.gear-zone.co.uk/gear-guides/cleaning-and-reproofing-walking-boots
-
Maybe the mistake of putting the logo in the H1 is done by the software (it does happen). otherwise i agree
-
There are quite a few things on page that could be improved: http://gtmetrix.com/reports/www.gear-zone.co.uk/oTasIFqU
You make the classic seo mistake by putting your logo inside an H1:
Gear-Zone
As already pointed out, some of the coding is a bit messy
There are also potential duplicate content issues: eg /outdoor-footwear
The content in the section "How to Clean and Reproof Walking Boots and Outdoor Footwear" is displayed on the category page and also by clicking through to the gear guide page.
I would re-write the content on the category pages so it is more unique.
-
Neooptic,
what software package do you use? You call it SEO Friendly but when i look at the source code of your page it is not. A lot of Javascript code in the page, a lot of hidden form field etc.
This could be the problem.
And indeed, sitemap in Google Webmaster Tools, resubmit you website might also work, or keep on linkbuilding as it should do the trick eventually.
kind regards
-
Ok, next question will be
Did you submit a new sitemap to Google Webmaster Tools?
-
Thanks for your reply. Yes, we took care of all the redirects, 301ing to all relevant pages where possible. All others were sent to the homepage.
-
Hi Neooptic,
After moving to the new platform, did you ensure to redirect from the old URL system to the new one?
That can cause a massive drop and it is usually forgotten by many.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get more keyword ideas
I am trying to get more keyword ideas for one of my project. For example the seed keyword is computer virus and the results which i get is keywords related to the phrase computer virus such as virus in computer , virus threats but actually i am trying to get search details on actual threat names or types of viruses and i expect output such as malware, trojan etc.. ( Currently using ad words keyword planner to fetch keyword data ) Is there any way to achieve this ? Even if i use "types of computer viruses" as seed keyword i am not getting the types of viruses people searching for instead i get keywords ideas such as computer viruses, computer threats etc... ? Can somebody suggest a solution ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Ideas to increase PA
I need to increase the page authority of a specific page, it is a fairly bog standard product with very little scope if any for content generation. It is indexed and ranking at position 20 or 30. Any ideas on how to increase the page authority would be very much appreciated.
Intermediate & Advanced SEO | | seoman100 -
External resources page (AKA a satellite site) - is it a good idea?
So the general view on satellite sites is that they're not worth it because of their low authority and the amount of link juice they provide. However, I have an idea that is slightly different to the standard satellite site model. A client's website is in a particular niche, but a lot of websites that I have identified for potential links are not interested because they are a private commercial company. Many are only interested in linking to charities or simple resource pages. I created a resource section on the website, but many are still unwilling to link to it as it is still part of a commercial website. The website is performing well and is banging on the door of page one for some really competitive keywords. A few more links would make a massive difference. One idea I have is to create a standalone resource website that links to our client's website. This would be easy to get links from sites that would flat out refuse to link to the main website. This would increase the authority of the resource and result in more link juice to the primary website. Now I know that the link juice from this website will not be as good as getting links directly to the primary website, but would it still be a good idea? Or would my time be better spent trying to get a handful of links directly to the client's website? Alternatively, I could set up a sub-domain to set up the resource, but I'm not sure that this would be as successful.
Intermediate & Advanced SEO | | maxweb0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
E-commerce site structure & link juice: Bouncing off an idea
Hi guys, Question from a new-comer in SEO. Summary of the situation: potential customers are searching for a generic product category (buy mountainbike) more often than a brand in that category (Specialized MTB). And the latter is searched more often than a specific product ('some specific product from Specialized brand'). Both the brand pages and product pages are not ranking good Then would it be a good idea to have the category pages only link to the brand pages? They may show the products, but the links wouldn't pass link juice. I'm not even sure if that is technically possible, but I wanted to figure out the merit first. I'm hoping this would support the brand pages to rank better as they take in more volume. Please do feel free to teach me!
Intermediate & Advanced SEO | | Peter850 -
Any ideas, what i'm doing wrong?
Hi, I have done alot of work over the past few weeks to fix errors but I seem to be slding down the rankings again! I have attached a screenshot of the competitive link analysis. The 2nd competitor along is pushing past me and I just can't see why. What steps should I take and what is the priority? Thanks, T23 auAMrVT.jpg
Intermediate & Advanced SEO | | tekton230 -
Any ideas?
Hi there. We've been working on this site for a few months now - http://www.gear-zone.co.uk/. We were hired as the previous agency was seeing traffic fall by 40% year on year consistently. Now, we've managed to stop that drop, but traffic recovery in Google (Bing and Yahoo are fine) is being really sluggish. Here's what we've done: Converted URLs from dynamic to static Sorted duplicate content errors Cut down the number of on-page links (Still not under a hundred, but that's really tricky) Carried out on-page optimisation on hundreds of inner pages, including adding new content Does anybody have any ideas on anything we cou;d be missing? We're just starting to get going on link building, so that's the next step. Thanks!
Intermediate & Advanced SEO | | neooptic0 -
My blog is showing in search results instead of my homepage and this is fine, but less than ideal. Any idea on how I can fix this?
My blog is showing in search results instead of my homepage and this is fine, but less than ideal. Any idea on how I can fix this?
Intermediate & Advanced SEO | | ChrisClever0