Press Release and Duplicate Content
-
Hello folks,
We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise.
Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire.
I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions.
Thank you
-
Not sure of the technical answer. I'll leave it to others.
But why not publish slightly different versions on the company site and the press release site (unless there is a compliance or disclosure issue.)
Verbatim press releases on company websites often disrespect readers by including things best avoided:
- a hyperlink to a site people are already on
- an "about XYX company" that duplicates material already on the site
- boring, label-like headline wording done for SEO purposes, or to comply with the "news hook" requirement from some PR distribution sites
If I read one more press release headlined "XYZ Company Announces Launch of Super-Duper Widget" I'm gonna scream.
IMHO, best practice is to produce a slightly different version for the website.
Failing that, you can just summarize the news release and link to it on the press release site.
-
I have an issue with some of our press releases ranking above the product page or for targeted page for a certain keyword because of the inbound links and such a press release can gather. There can be some risk of dup content, depending on how the PR is written in comparison to the pages it relates to. However, I have found dup to be less of a problem and keyword cannibalization to be a bigger one.
I have to go back in and update anchor text, links, etc. in the press releases to push some of the "juice" through to the product page we want to rank for those terms - definitely messy to undo and work with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same site serving multiple countries and duplicated content
Hello! Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time: I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country). Basically, it looks like this:
Intermediate & Advanced SEO | | GhillC
site.com/us/
site.com/gb/
site.com/fr/
site.com/it/
etc. The first problem was fairly easy to solve:
Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do. But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
Given the following requirements/constraints, I can't see any positive resolution to this issue:
1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language. Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
Am I right or can you think about anything to sort that out? Many thanks,
Ghill0 -
Web accessibility - High Contrast web pages, duplicate content and SEO
Hi all, I'm working with a client who has various URL variations to display their content in High Contrast and Low Contrast. It feels like quite an old way of doing things. The URLs look like this: domain.com/bespoke-curtain-making/ - Default URL
Intermediate & Advanced SEO | | Bee159
domain.com/bespoke-curtain-making/?style=hc - High Contrast page
domain.com/bespoke-curtain-making/?style=lc - Low Contrast page My questions are: Surely this content is duplicate content according to a search engine Should the different versions have a meta noindex directive in the header? Is there a better way of serving these pages? Thanks.0 -
Duplicate content URLs from bespoke ecommerce CMS - what's the best solution here?
Hi Mozzers Just noticed this pattern on a retail website... This URL product.php?cat=5 is also churning out products.php?cat=5&sub_cat= (same content as product.php?cat=5 but from this different URL - this is a blank subcat - there are also unique subcat pages with unique content - but this one is blank) How should I deal with that? and then I'm seeing: product-detail.php?a_id=NT001RKS0000000 and product-detail.php?a_id=NT001RKS0000000&cont_ref=giftselector (same content as product-detail.php?a_id=NT001RKS0000000 but from this different URL) How should I deal with that? This is a bespoke ecommerce CMS (unfortunately). Any pointers would be great 🙂 Best wishes, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Google WMT Showing Duplicate Content, But There is None
In the HTML improvements section of Google Webmaster Tools, it is showing duplicate content and I have verified that the duplicate content they are listing does not exist. I actually have another duplicate content issue I am baffled by, but that it already being discussed on another thread. These are the pages they are saying have duplicate META descriptions, http://www.hanneganremodeling.com/bathroom-remodeling.html (META from bathroom remodeling page) <meta name="<a class="attribute-value">description</a>" content="<a class="attribute-value">Bathroom Remodeling Washington DC, Bathroom Renovation Washington DC, Bath Remodel, Northern Virginia,DC, VA, Washington, Fairfax, Arlington, Virginia</a>" /> http://www.hanneganremodeling.com/estimate-request.html (META From estimate page) <meta name="<a class="attribute-value">description</a>" content="<a class="attribute-value">Free estimates basement remodeling, bathroom remodeling, home additions, renovations estimates, Washington DC area</a>" /> WlO9TLh
Intermediate & Advanced SEO | | WebbyNabler0 -
PDF on financial site that duplicates ~50% of site content
I have a financial advisor client who has a downloadable PDF on his site that contains about 9 pages of good info. Problem is much of the content can also be found on individual pages of his site. Is it best to noindex/follow the pdf? It would be great to let the few pages of original content be crawlable, but I'm concerned about the duplicate content aspect. Thanks --
Intermediate & Advanced SEO | | 540SEO0 -
Duplicate content question? thanks
Hi, Im my time as an SEO I have never come across the following two scenarios, I am an advocate of using unique content, therefore always suggest and in cases demand that all content is written or re-written. This is the scenarios I am facing right now. For Example we have www.abc.com (has over 200 original recipes) and then we have www.xyz.com with the recipes but they are translated into another language as they are targeting different audiences, will Google penalize for duplicate content? The other issue is that the client got the recipes from www.abc.com (that have been translated) and use them in www.xyz.com aswell, both sites owned by the same company so its not pleagurism they have legal rights but I am not sure how Google will see it and if it will penalize the sites. Thanks!
Intermediate & Advanced SEO | | M_81 -
Duplicate Content on Blog
I have a blog I'm setting up. I would like to have a mini-about block set up on every page that gives very brief information about me and my blog, as well as a few links to the rest of the site and some social sharing options. I worry that this will get flagged as duplicate content because a significant amount of my pages will contain the same information at the top of the page, front and center. Is there anything I can do to address this? Is it as much of a concern as I am making it? Should I work on finding some javascript/ajax method for loading that content into the page dynamically only for normal browser pageviews? Any thoughts or help would be great.
Intermediate & Advanced SEO | | grayloon0