Creating optimized content: how to standardize the process?

[YESdesign]

Hello there, we are creating the new content for a website.

For each web page we have created a “Pages file” to have the advantage of the spell checker.

For each page, in the “Pages file” we have written the title tag (70 characters) and the meta description (155 character), so we have a kind of “template” like this in every page:

• title tag
• meta desciption
• text content (included the alt of the images inside the text)

Every page is optimized for a single keyword/keyword phrase.

What we wanna know from you guys if does exist a kind of “best practice” to test keyword density to avoid keyword stuffing penalities.

In our case we opted to use “Pages” as editor, does exist a “standard Numbers/Excel spreadsheet” to understand if a keyword is over optimized in a page and so might look spammy?

And in your opinion guys, what’s the best way to standardize the process of creating optimized content?

Take care and thank you in advance for sharing your experience.

YESdesign guys.

[YESdesign]

Thank you so much Lewis, this is especially true after the Google Panda update. Thank you so much for the answer!

Do you think is the same also for Bing and Yahoo! ?

[CPU]

To paraphrase the Beginners guide to SEO from SEO Moz:-

Keyword density is, without question, not a part of modern search engine algorithms for the simple reason that it provides worse results than many more advanced methods of keyword analysis which take into account keyword proximity, distribution, co-occurrence and topicality.

To quote a post from Rand on perfect page optimisation:-

"It's impossible to pinpoint the exact, optimal number of times to employ a keyword term/phrase on the page, but this simple rule has served us well for a long time - "2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy."

Hope this helps.