Order of keyword usage in URL
-
Hi,
I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product.
The report warned about the keyword usage in URL which made me question my knowledge about this.
let's say the page is titled Razer Mouse Review
my URL is www.example.com/review/razer-mouse
I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once.
Should I modify this url and make it www.example.com/review/razer-mouse-review
Note: I see the report listed this under "moderate importance factors" and still gave the page A grade.
any ideas appreciated!
-
Thanks Ryan. That helped a lot.
I will not change the current page URL's but try to use the exact match keywords in the URL's in the future.
best,
-
Ideally you'll keep your URLs as short as possible, you'll notice SEOMoz does this here by limiting the Q&A section to the /q subfolder.
You also don't want to stuff keywords into your titles, URLs, or content.
However, www.example.com/review/razer-mouse-review is a far cry from keyword stuffing.
As far as the order goes, I believe that an exact match such as "razer-mouse-review" is slightly better than "review/razer-mouse" for someone searching "razer mouse review". Its a really minor difference though, to the point where the page with higher authority should always win in a match between those two. I wouldn't go through the trouble of changing those URL's and 301'ing them (which will cause you to lose a small amount of authority).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old url is still indexed
A couple of months ago we requested a change of address in Search console. The new, correct url is already indexed. Yet when we search the old url (with site:www.) we find that the old url is still indexed. in Google Webmaster Tools the amount of indexed pages is reduced to 1. Is there another way to remove old urls?
Technical SEO | | conversal0 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Canonical URLs in an eCommerce site
We have a website with 4 product categories (1. ice cream parlors, 2. frozen yogurt shops etc.). A few sub-categories (e.g. toppings, smoothies etc.) and the products contained in those are available in more than one product category (e.g. the smoothies are available in the "ice cream parlors" category, but also in the "frozen yogurt shops" category). My question: Unfortunately the website has been designed in a way that if a subcategory (e.g. smoothies) is available in more than 1 category, then itself (the subcategory page) + all its product pages will be automatically visible under various different urls. So now I have several urls for one and the same product: www.example.com/strawberry-smoothie|SMOOTHIES|FROZEN-YOGURT-SHOPS-391-2-5 and http://www.example.com/strawberry-smoothie|SMOOTHIES|ICE-CREAM-PARLORS-391-1-5 And also several ones for one and the same sub-category (they all include exactly the same set of products): http://www.example.com/SMOOTHIES-1-12-0-4 (the smoothies contained in the ice cream parlors category) http://www.example.com/SMOOTHIES-2-12-0-4 (the same smoothies, contained in the frozen yogurt shops category) This is happening with around 100 pages. I would add canonical tags to the duplicates, but I'm afraid that by doing so, the category (frozen yogurt shops) that contains several non-canonical sub-categories (smoothies, toppings etc.) , might not show up anymore in search results or become irrelevant for Google when searching for example for "products for frozen yoghurt shops". Do you know if this would be actually the case? I hope I explained it well..
Technical SEO | | Gabriele_Layoutweb0 -
Spaces (actual spaces) in URL
Hi all, Is there a huge loss of SEO performance if a URL shows spaces with an actual space (i.e. %20) in the URL rather than a "-" (or indeed a "_")? I know the preferred option is to have a "-", but I am just wondering if it is worth our effort to manually change the "%20" to a "-" in all the instances? Thanks 🙂 Diana
Technical SEO | | Diana.varbanescu0 -
Changing url structure
We are an ecommerce site established in 2005 and currently have some great rankings. We are about to move away from our existing platform, actinic and move on to Magento. This will change all our url's. What are the steps we should be asking our web developers to follow in order to minimize the consequences of moving? Thank you.
Technical SEO | | LadyApollo0 -
URL Structure
Hi Guys, I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions. The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories: Shopping category aggregates all products related to feeding List category aggregates all lists related to feeding Question category aggregates all question and answers on feeding So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines: /shopping/feeding /baby_list/feeding /ask/feeding Would love to hear your points of view on this. Thanks! Walid
Technical SEO | | walidalsaqqaf0