Rel=alternate to help localize sites
-
I am wondering about the efficiency of the rel=alternate tag and how well it works at specifically localizing content.
Example:
I have a website on a few ccTLD's but for some reason my .com shows up on Google.co.uk before my .co.uk version of my page. Some people have mentioned using rel=alternate but in my research this only seems to be applicable for duplicate content in another language. If I am wrong here can somebody please help me better understand this application of the rel=alternate tag. All my research leads me to rel=alternate hreflang= and I am not sure that is what I want.
Thanks,
Chris Birkholm -
Not really so. In fact you need to use also the rel="canonical".
In order to not get you confused, I really suggest you to follow the implementations steps presented by Tim Grice in this post published on SEOWizz:
-
Gianluca,
Really appreciate the feedback here. So the one thing I have a question of then is how this rel=alternate tag would look on my .com as this is where I am apparently getting a little confused. I would basically list my other English versions there correct and the same for my co.uk, etc...?
-
Hi Thomas,
actually the rel="alternate" "hreflang" can be used also to define the region, apart the language.
That means that in your specific case you could use en-US (English version for USA users) - en-GB (English version for British users) - en-AU (English version for Australian users) and so on.
Then, in order to not have the .com site I suggest you to use the rel="alternate". More over, if the .com site is meant specifically for USA market, it would be also better to specify to Google that USA is the market in Google Webmaster Tools, because the contrary will mean that you are asking to it rank also in every regional Google, the .co.uk one too.
Others things that help search engines understand what site to present first in case like yours are the use of the local currency, address and phone numbers, but I don't know if it's your case. Also, your UK site maybe need a stronger link profile, especially rich in links by local authoritative sites.
Another "add on" is sometimes the use of the rel="canonical", but your doesn't seem the case where to use it
Finally, I give you a few links that could be helpful for you:
http://www.rimmkaufman.com/blog/advanced-international-seo-rel-alternate-hreflang-x/13122011/ << A post by Adam Audette, of which I suggest you read also the comments;
http://searchenginewatch.com/article/2137882/Newest-International-SEO-Challenge-Hreflang-Canonical-Tags << An interesting overview done in Search Engine Watch
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from a penalised site.
Hey Mozzers, Recently we have had a series of agencies in to pitch for work, one group mentioned that due to our association with a possibly penalised product review website, any links and activity associated with the brand would hinder our SEO. We currently have a good rating, but we are now no longer pushing our customers to the site as we move to a new platform. The current link back from this website is also no-followed. Any thoughts on how this could impact us? And how the agencies determined the site was penalised and causing us problems. Cheers Tim
Intermediate & Advanced SEO | | TimHolmes0 -
Two sites with same content
Hi Everyone, I am having two listing websites. Website A&B are marketplaces Website A approx 12k listing pages Website B : approx 2k pages from one specific brand. The entire 2k listings on website B do exist on website A with the same URL structure with just different domain name. Just header and footer change a little bit. But body is same code. The listings of website B are all partner of a specific insurance company. And this insurance company pays me to maintain their website. They also look at the traffic going into this website from organic so I cannot robot block or noindex this website. How can I be as transparent as possible with Google. My idea was to apply a canonical on website B (insurance partner website) to the same corresponding listing from website A. Which would show that the best version of the product page is on website A. So for example :www.websiteb.com/productxxx would have a canonical pointing to : www.websitea.com/productxxxwww.websiteb.com/productyyy would have a canonical pointing to www.websitea.com/productyyyAny thoughts ? Cheers
Intermediate & Advanced SEO | | Evoe0 -
Is there an issue with my site?
Been mostly hanging around top of page two for the last couple of years for “Liverpool Wedding photographer” although got myself on page 1 for “Liverpool photographer” I have split the title of the page to target these two keywords. I took the Liverpool photographer off the title to see if it was being detrimental to the “Liverpool wedding photographer” I didn’t see no increase in ranking so put it back as I get a bit of commercial work from it. Since last year I have got onto page 1 at least three times around position 5-6. Within a week or two I start sliding down again and end up back at top of page two. I could understand this slow push out if my competitors were busy SEO wise but from what I have seen they are not. There is a guy using the keywords in URL and calls himself “Liverpool wedding photographer” last time I checked he literally had no links but is in the first 5 positions. I have I think a better link profile than every one else. Although I am on and off with Facebook and Instagram, (more off) so that probably isn’t helping. Although I have a colleague in the video side of things and he doesn’t use social media at all and it hasn’t harmed him. A few years ago I was burned quite badly by a total charlatan. He sunk my home page to page 4. He talked the talk about creating landing pages but his methods were shoddy to say the least. I can’t believe I was taken in by him, although I was only with him for 2 months. He was still using spammy link techniques to generate lots of toxic links for me! I disavowed all of his links and put the keywords back on the home page and was back to my usual top of page 2 position within a week. Since then I have disavowed all directory links and anything not wedding related. I have an article which ranks 1st or second for “Nikon CLS”. I have also another article of 2000 words or so on another reasonable placed photography website. A few links from other vendors or people I have taken photographs for. I have about 10 featured weddings with a link on 4 good weddings blogs. I don’t think a massive amount of blog comments although I have stopped doing this. If I look at most of the competitors these are their main links, with directories as well! Last winter I put a quite substantial article about documentary wedding photography on my home page. I flew to number 2, although I photographed The World Transformed (the alternative labour conference in Liverpool). I got a lot of clicks to a gallery page (few thousand off social media} so I don’t know if that coincided with it. Same thing – watching the website go down a few positions every day until within just over a week or two I was about 4<sup>th</sup> on page 2! Its like my website is on a spring which can push into page 1 but rebounds back to top of page 2. I am staring to worry that my site has been marked as a bad character in some way because I get what seems to be rough treatment from google compared to my peers. I have written I think 4 or 5 (1500 word) articles the last couple of months talking about lenses and wedding photography related topics and Google pushed me back to page 1, peaking At position 5. I was there for a few weeks and then the slide happened again. Bit demoralised at the moment, what to do? Any help or pointers would be most appreciated. Best wishes. David.
Intermediate & Advanced SEO | | WallerD0 -
Help with duplicate pages
Hi there, I have a client who's site I am currently reviewing prior to a SEO campaign. They still work with the development team who built the site (not my company). I have discovered 311 instances of duplicate content within the crawl report. The duplicate content appears to either be 1, 2, or 3 versions of the same pages but with differing URL's. Example: http://www.sitename.com http://sitename.com http://sitename.com/index.php And other pages follow a similar or same pattern. I suppose my question is mainly what could be causing this and how can I fix it? Or, is it something that will have to be fixed by the website developers? Thanks in advance Darren
Intermediate & Advanced SEO | | SEODarren0 -
HELP! How do I stop scraper sites - is there any recourse?
Our site has lots of unique content and photos and it is constantly being scraped and posted on other websites. Most of these are no-name sites that pop up and exist for adwords revenue. Aside from the fact that we don't want our content being copied, this is an SEO nightmare because they often link back to us from pages that are stuffed with keywords and have very low domain authority (it's a form of negative SEO). My question is: Does anyone have experience with fighting this phenonmenon? What have you done that is effective? Does anyone have experience with a service such as http://www.dmca.com/ProtectionPro.aspx ? Does it work/is it worth it? Any input is appreciated!
Intermediate & Advanced SEO | | YairSpolter0 -
I need help with a local tax lawyer website that just doesn't get traffic
We've been doing a little bit of linkbuilding and content development for this site on and off for the last year or so: http://www.olsonirstaxattorney.com/ We're trying to rank her for "Denver tax attorney," but in all honesty we just don't have the budget to hit the first page for that term, so it doesn't surprise me that we're invisible. However, my problem is that the site gets almost NO traffic. There are days when Google doesn't send more than 2-3 visitors (yikes). Every site in our portfolio gets at least a few hundred visits a month, so I'm thinking that I'm missing something really obvious on this site. I would expect that we'd get some type of traffic considering the amount of content the site has, (about 100 pages of unique content, give or take) and some of the basic linkbuilding work we've done (we just got an infographic published to a few decent quality sites, including a nice placement on the lawyer.com blog). However, we're still getting almost no organic traffic from Google or Bing. Any ideas as to why? GWMT doesn't show a penalty, doesn't identify any site health issues, etc. Other notes: Unbeknownst to me, the client had cut and pasted IRS newsletters as blog posts. I found out about all this duplicate content last November, and we added "noindex" tags to all of those duplicated pages. The site has never been carefully maintained by the client. She's very busy, so adding content has never been a priority, and we don't have a lot of budget to justify blogging on a regular basis AND doing some of the linkbuilding work we've done (guest posts and infographic).
Intermediate & Advanced SEO | | JasonLancaster0 -
Site comparison - what is wrong with me?
www.bcspeakers.com/ vs www.psbspeakers.com/ with the search term "speakers" why does BC speakers show up in around #50-60 and PSB is not in the top #1000? From all metrics on seomoz PSB kicks BC in every area by a large margine! can anyone see why BC is listed for that keyword and PSB is not?
Intermediate & Advanced SEO | | kevin48030 -
Need a trained eye to help with a quick search to see if there’s a poison pill buried somewhere on my site!
Need a trained eye to help with a quick search to see if there’s a poison pill buried somewhere on my site! This is an e-commerce site that I’ve worked on and ran for 5 years which ranks from middle to top in just about all of the quality analytic scores when compared to top 10 competitors in Google, yet this site can hardly stay on the 3<sup>rd</sup> page let alone the 1<sup>st</sup>. Only weakness in metrics that I see is that I need more linking root domains and traffic. Any suggestions will be greatly appreciated. Lowell
Intermediate & Advanced SEO | | lwnickens0