Panda and unnatural links caused ranking drop
-
Hi
I have been approached to do some SEO work for a site that has been hit badly by the latest panda update 3.3, they have also had a warning in their Google webmaster tools account saying they had unnatural looking links to their site, they received this in 26 Feb and that prompted them to stop working with their excising seo company and look for a new one.
Apparently their rankings for the keywords they were targeting have dropped dramatically, but it looks like just those they were actively building back links for, other phrases do not look affected.
Before I take them on I want to be clear that it is possible to help them reclaim their rankings?
I have checked the site and the on-page seo is good, the site build is good, just a few errors to fix but the links that have been built by the seo company are low quality with a lot of spun articles and the same anchor text so I see what the Google webmaster tools message is refuring to.
I do not think these links can be removed as there is no contact details on the sites I checked I have not checked all of them but a random sample does not show promise, they are from low authority domains.
So if I am to take them on as a client and help them to regain their previous rankings what is the best strategy? Obviously they want results yesterday and from our phone call they would rather someone else did the work than them, so my initial response of add some better quality content that others in your industry would link to as a reference did not go down well, to be fair I think it is a time issue there are only 3 people in the company and they are not technical at all.
Thanks for your help
Sean
-
Here are some simple first step that will at the very least fix any of the underlying issues that were addressed by Google.
1. Contact the past SEO Company directly, explain to them the warnings from Google and see if they will give you that info. You never know as it never hurts to try. Many SEO companies would like to keep there reputation even after being dismissed by a client.
2.What If that doesn't work? Contact the site owners per each site and explain to them that you have been hired to address SEO warning by Google caused by a prior seo company and you would like to resolve it by requesting them to delete the articles. This is actually a win/win because I don't know any website owner that really wants garbage on there site.
3. I don't see why there would not be an opportunity to increase there rankings again. I would be upfront with them and explain to them that its pretty much like starting from scratch and that past rankings are irreverent. Send them the release about the JCPENNY incident so they can familiarize themselves with the situation that they have encountered. http://www.pcmag.com/article2/0,2817,2380306,00.asp
4. Once you've solved these issues, do what you do best and optimize there off-page SEO, since you said there on-page is pretty good.
You said they want results yesterday. Don't give in to there pressure by making any false promises. Just be straight forward. It's better to lose a client with a piece of mind then make them false promises that will end up haunting you later.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal no follow links
I have just discovered that the WordPress theme I have been using for some time has no follow internal links on the blog. Simply put each post has an image and text link plus a 'read more'. The Read more is a no-follow which is also on my homepage. The developer is saying duplicate follow links are worse than an internal no follow. What is your opinion on this? Should I spend time removing the no follow?
Technical SEO | | Libra_Photographic0 -
Link Indexing Thoughts
We have have several promotional Articles put out for a few client sites, (posted on sites - not article directories) That was in Sept, it looks like they have not yet been indexed - any ideas on best to get them indexed? Not just these, but a lot of external links indexed quickly -Google seem to be slowing getting to them (big web after all....)
Technical SEO | | OnlineAssetPartners0 -
Whats happened to my rankings
Hey everyone, I hope someone might be able to help me figure out what has gone wrong here. I have a website which was slowly growing in rankings. The domain used was a .net However, It is a UK based business so I shifted this to a .co.uk domain and then followed googles advice in webmaster tools for moving address. ie, copy site, verify in GWMT and then 301 the old site. Now the .net had 71 indexed pages out of 73. But after 2 months .co.uk only has 41 out of 73 indexed. At the end of last week I did change the theme on my website although the content / urls have all remained the same. I have gone to check my rankings this morning and the site has totally bombed. Even the own brand name does not ranking in top 10 pages. I have not done an major link building at all yet for the site and any links that are there are all high quality from industry related authority sites. Looking at GWMT the latest links all look ok, nothing spammy but one thing I did notice is that it shows the .net domain providing 193 links via 301and also individually a great deal of the links that point to .net but have shown in .co.uk What I would like to know if have I actually done something wrong? Should I just kill the 301 (i am loathed to do this as a few of the links to this took me a long time to get), after spending a great deal of money developing my site and just starting to see some nice progress in the natural rankings and google has gone and pulled the carpet from under me. I would understand if I was doing something wrong but I have made strenuous efforts to ensure the linking on this site is whiter that white. Oh, I have had no warnings in my messages at all. Thanks in advance for any advice.
Technical SEO | | easyrider20 -
Google is somehow linking my two sites that aren't linked! HELP
Good Morning... In my Google webmaster account it is showing an increase of backlinks between one site i own to the other.... This should not happen, as there are no links from one site to the other. I have thoroughly checked many pages on the new site to see if i can find a backlink, but i can't. Does anyone know why this is showing like this (google now shows 50,000 links from one site to the other).. Can someone please take a look and see if you can find any link from one to the other... original site : http://goo.gl/JgK1e new site : http://goo.gl/Jb4ng Please let me know why you guys think this is happening or if you were actually able to find a link on the new site pointing back to the old site... thanks a lot
Technical SEO | | Prime850 -
Unnatural Link Warning No Longer Showing in GWT?
Hi, We recently took on a new client that had been hit by the recent Google updates. After having a really good look at their analytics and their link profile it looked like they had been hit with over-optimisation of anchor text. Over the last month or so we have been working to remove a pile of links that contain their main keyword starting with the easiest to remove and the lowest quality. At the same time we have been building links using sematic keywords and junk anchor text in a bid to dilute the ration of main anchor text within their profile. We have a timetable of tasks drawn-up which we are working through, at the end of the timetable when all tasks were complete we planned to write a very nice reconsideration request to Mr Google. I have logged in to Google Webmaster Tools this morning and I have noticed that the 'Unnatural Links' notice has been removed from that domain. Does anyone know if this signifies anything? We haven't sent a reconsideration request to google yet. Thanks.
Technical SEO | | AdeLewis
Ade.0 -
How much effect does number of outbound links have on link juice?
I am interested in your thoughts on the effect of number of outbound links (obls) on link juice passed? ie If a page linking to you has a high number of obls, how do you compute the effect of these obls and relative negative effect on linkjuice. In the event that there are three sites on which you have been offered the opportunity of a link Site A PA 30 DA50 Obls on page 10 Site B PA 40 DA50 Obls on page 15 Site C PA 50 DA50 Obls on page 20 How would you appraise each of these prospective page links (ignoring anchor text, relevancy, etc which will be constant) Is there a rule of thumb on how to compare the linkjuice passed from a site relative to its PA and the number of obls? Is it as simple as page with 10 obls passes 10x juice of page with 100 obls?
Technical SEO | | seanmccauley0 -
Traffic drop
Hi All, My site www.gunshotdigital.com has been losing traffic since the last month. I have no actual reason as to why this may be, I have not changed anything on the site either so I am totally baffeled. Can one of you awesome experts pl let me know why this may be? Thank you so much in advance, www.gunshotdigital.com Vijay
Technical SEO | | vijayvasu0 -
Mapping Internal Links (Which are causing duplicate content)
I'm working on a site that is throwing off a -lot- of duplicate content for its size. A lot of it appears to be coming from bad links within the site itself, which were caused when it was ported over from static HTML to Expression Engine (by someone else). I'm finding EE an incredibly frustrating platform to work with, as it appears to be directing 404's on sub-pages to the page directly above that subpage, without actually providing a 404 response. It's very weird. Does anyone have any recommendations on software to clearly map out a site's internal link structure so that I can find what bad links are pointing to the wrong pages?
Technical SEO | | BedeFahey0