Moved Up in SERPS & Traffic, Need Help Converting
-
Hello,
After listening to the advice of many of you on this forum, I have managed to move my site up in the SERPS, close enough to where I want/need to be.
My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed.
I am positive that I have the lowest prices on these items, and the most information available about them, yet I still can't seem to convert a lot of this traffic into sales.
Can you guys please take a look at my site and provide some guidance on what I can/should do to help convert these visitors to customers?
my site is : http://goo.gl/JgK1e
Thanks
-
UGC = User Generated Content. User reviews are a form of UGC which will increase the amount of content you have targeting highly targeted long tail keywords in SERPs.
-
What you could do - and I agree with most of the comments here about the lack of the buy button - is to group your products under categories / sub-categories / .... etc. - and display these as the dropdown menus. I can see you're using Magento so this should be easily done.
Having sub navigation, visitors can quickly navigate to the product section they are interested in and are not forced to click through a number of pages in order to get the option to buy.
Also - in the Analytics you could set up the goal for a final product page and see how many people actually got to the page where they can see 'Add to basket' button - this will give you a clear indication whether this actually is causing the problem.
-
Yes, but once again take a look at all the details Prime85 has given. For example he says: "So the number 1 page that people exited from was the homepage..." If this is the same place they are coming from then it has nothing to do with the buy buttons. Although I think that you brought and excellent idea in which could eventually increase conversions, I also think it would be unfair to make it the cause of his loss of conversions without knowing the full details why users are even landing on his site. I would have to look into the analytics to get a more accurate understanding.
-
Dude, i thought this was a joke at first seeing that you don't even have BUY buttons on your product pages. As a Mozzer who helps many people here in Q&A, I got annoyed that "I" couldn't find your buy buttons. So I checked another page and the same thing happened. I had to FINALLY drill down into a model # to get a buy button. can you image a searcher? They would simply hit the back button because there is NO CALL TO ACTION.
http://plasticstorage.com/plastic-bins-stacking/quantum
Change your site to something like uLine: http://www.uline.com/BL_767/Side-Loader-Tape-Dispensers?keywords=Tape%20Dispensers%20Hand%20Held
-
Thanks
So the number 1 page that people exited from was the homepage...
the number 1 keyword i got hit for was "not provided"
the number 2 and 3 were the first two i mentioned earlier.
the worst bounce rate of the three was 13.4%.
Does that help you help me (Jerry Maguire fan?) If not, please tell me what info could help you help me....thanks
-
No it's not a stupid question. Keep asking, that's how your going to reach your goals and you're at the right place for it.
Actually this is Google Analytics:
-
Ok I will look into that and get back to you... Stupid question but analytics is webmaster tools, correct? Thanks again
-
1. Log in to your analytics account
2. Left column click "Traffic Sources"
3. Next expand "sources"
4. Then expand "search"
5. Last click "organic"
This will give you a list of all the keywords that you have been hit for
Also at the top, your able to change the date range to get a more specific time range
I believe your question is premature about conversions because you really need to look at your analytics data before you can understand what, where and why your traffic is coming from.
Try utilizing YouTube for some beginner tutorials for learning the basics on analytics.
-
Well I monitor my traffic through my live chat support. It shows as visitors come in to the site, where they're coming in from and I monitor what pages they are viewing... I have a google analytics acct I just don't know how to use it that well. But I see every page every visitor goes to and see when they leave...
-
You started this discussion with stating "My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed." I was under the impression that you are utilizing Google Analytics to come up with this data. How are you coming up with the data that you stated about increased heavily traffic?
-
The main keyword is plastic bins, plastic storage bins, wire shelving and some others... I don't know how to gain all that information through webmaster tools, any ideas where I can find this? Any ideas on keywords I should target instead? Thanks
-
Thanks.. Out of curiosity, what is ugc?
-
Don't jump to fast! The first question is what keywords are you getting hit for or how are you getting your traffic? Did you check your analytics? If you can provide details of the keywords or avenues that are bringing users to your site, it will give a better basis for making a determination. Keywords are the number 1 factor in determining conversions and many people over look that.
-
First, compliments to a very nice looking site. I agree with Mike's comment that you need a shopping cart and a spot for visitors to add the items to the cart. Even when I quickly drill down, there's not a readily noticable way to order. Reviews would probably help too and the UGC will help in the SERPs. Good Luck.
-
Maybe have some sort of arrow pointing out that the next step is to pick a size?
-
It is a mixed group, some bail out from the product and some from the category pages....
-
I'd ask for the sale sooner. Put check boxes with the different models for each type, and have an "Add to Cart" button below it. I thought I was on a review website until I got all the way down.
Less on what I saw, and more on analytics. Are you looking where your highest exit % pages are? Are they in the Cart, or on product pages? What % exit?
-
My first thought is that you don't have a clear call to action to buy on your product pages. Simply having a button that says "buy" or "add to cart" would probably be the lowest hanging fruit.
Secondly, you don't have reviews on your site. If you use google merchant then you could get customers to leave reviews. You could then use the api to place the reviews directly on your own product pages.
Hope those two things help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
Whats (Other) traffic in Google Analytics?
When I look through all our clients, a few are receiving the majority of their traffic from (other). [ Acquisition > Channels > (Other) ]. The only option in (other) is "website" or "offline", whatever that may be. And even weirder, the avg session duration is 0:00. Any idea what this may be?
Reporting & Analytics | | W2GITeam0 -
Google Analytics Stopped Tracking Visits - NEED HELP!
Hi Moz Community, I have about 10 sites, static HTML sites and WordPress sites, which ALL stopped tracking Google Analytics on August 2nd. They go to a flat-line! Dead! No data! Has anyone else experienced this either currently or before? I have confirmed all code is correct as it's been tracking these sites for years. One site gets 5,000+ visits a month and they are sitting at only 1,500 now and will be a fun conversation to have with the client. If all code is correct, what should I do? How do I overcome this without having to re-create another account/tracking ID? Never dealt with something like this before and there is not much on the web or in other forums. Would appreciate any help or advice or tips! - Patrick
Reporting & Analytics | | WhiteboardCreations0 -
High Bounce Rate on traffic generating area of our site
Hi, Our eCommerce site currently includes a blog section known as Igloo which we have filled with unique and helpful content that is useful to a fair few people, not just customers of ours. It currently attracts a large number of visitors (more than the actual eCommerce side of the site in actual fact) organically who aren't currently customers of ours. Very few of these turn in to paying clients so it's not really a money spinner but it has worked quite well from a linkbait perspective / traffic generation perspective and undoubtedly a few of these people do end up making a purchase on the actual shopping end of our site. We're look at ways to encourage these people finding help on this free resource to take a look at our homepage and hopefully make an order but in the meantime I am worried that there may be a few downsides to us creating this content: Google may see us more as a help site than a shopping site. Since selling products is where we make our money this could ultimately be a bad thing. Our bounce rate is REALLY high (I'm talking around 94%) on the help site versus around 20% on the eCommerce site. I guess people land on the article they want, read it and then disappear. Would this bounce rate skew our entire site stats and ultimately result in decreased performance in the SERPS. I would appreciate your opinions and, in the event you do feel it may be hurting us overall perhaps some suggestions on how to mitigate the effects? Many thanks!
Reporting & Analytics | | ChrisHolgate0 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
International SEO Domains & Avg Session Duration
I have a couple questions 1) Is there any SEO value to forwarding multiple domains to the same domain? For instance, we own dozens of of the same domain name but with International extensions. I haven't seen much on this topic and assume that Google ignores such domain names (they don't really have much of any links to them). 2) Is there any research on whether time on site is declining across the web? I've noticed a trend over the years but I want to make sure this is a standard user behavior as people jump around quicker and search hop for information.
Reporting & Analytics | | ScottOlson0 -
Exact match domains DOMINTATING the serps
For longer tail keywords with typical local monthly search volume of 50 or so, there are exact match domains that are just killing it. Take for instance "alabama registered agent", I'm showing www.alabamaregisteredagent.com in the first spot ahead of the state department, etc. This site has zero links in OSE (DA and PA 1) and is a very small site in general. Can anyone explain why this domain is doing so well?
Reporting & Analytics | | Harbor_Compliance0 -
Traffic Drop with no real explaination?
Hello Everyone, On one of my sites PokerOnaMac we experienced a 75% drop in traffic in about a week (since September 3rd). I took a look at GA and the penalties have been applied sitewide. I also checked my Google Webmaster Tools, and there are no messages regarding "unhealthy link structures." We have had other sites penalized by Penguin & Manual Removals, but they are recovering now. What is my best bet to find what is wrong? Thanks
Reporting & Analytics | | BestOdds0