Top 10 SERP Competition PA
-
I really like the Keyword Difficulty Tool. I'm looking to get into some affiliate marketing and I'm trying to assess a good niche site to create.
I have a couple questions about assessing the results of this tool:
1. When looking to compete for top 10 SERPs are Page Authority & Domain Authority closely related? because a page could have a 1 PA and an 80 DA.
2. What individual PA ranking is considered to be surpass-able? below 40? 30?
3. What difficulty percent would you consider worth competing for? or a waste of time?
I guess I'm looking for some breaking points here.
Thanks!
-
I would think the key is to utilize SEOmoz to create a site that will become it's own DA & PA powerhouse.
I agree... or at least, that is my approach.
My decision to enter a competition is based upon a few things.
If I am considering an information SERP then my decision to compete will be based upon my ability to produce greatly superior content. If I can do that it does not matter who is the competitor I will go after them. However, for this type of competition I would be looking at search volume and then the revenue potential of contextual ads - then compare that to the cost of the content.
I will often use information content to attack a product SERP - especially if it is a product where buyers want information. Information pages will sometimes succeed in SERPs where it can be very very difficult to rank a product page.
I am more conservative when attacking product SERPs with product pages. If I don't think that I can rank well on domain authority alone I will not attempt that SERP with a product page because I don't do linkbuilding. I will instead attack with an information page that presents my product in the form of a house ad.
-
Thank you very much for the reply! guess it's going to take more than 1 tool and a decent amount of research to determine if a keyword is worth competing against.
I would think the key is to utilize SEOmoz to create a site that will become it's own DA & PA powerhouse.
-
Keep in mind that PA and DA correlate poorly with Google SERPs. They measure very different things. If you use them you can be scared off by poorly optimized pages competing for your terms and you can attack positions thinking that they are easy when they are not. These tools are useful for getting a general lay of the land.
-
Are Page Authority & Domain Authority closely related? Yes and no. If you have a domain with enormous authority it tends to pass some of that down to individual pages. In the Google SERPs, I believe that domain authority (as assessed by Google) is much more important. Brand new pages on Amazon.com or Ebay.com or About.com can be very competitive in the SERPs because google highly values authoritative and trusted domains.
-
What PA is considered surpass-able? That depends upon which site you are using for the attack. If you are attacking with a site that has a domain authority of 80, new pages on that site can kick down doors. If you are attacking with a site that has a domain authority of 20 then you have a heap of work to do.
-
What difficulty percent would you consider competing for? This again depends upon the site that you are using, the business model involved. Some people have the skill and resources to make big money on elephant hunts, others have access to labor or programs/data that enable them to make a lot of money hunting toads. It's like comparing finest diamonds to costume jewelry - smart people can make a lot of money at them or loose their shirt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to increase the DA and PA of website?
Hello, I hope everybody is fine. I am looking for a right way to increase the DA and PA of the website and its webpage. I have a lesco duplicate bill info related webpage which I want to increase the PA. Kindly guys guide me the legit way of increasing the Page Authority. Thanks
Moz Pro | | rankvizguru1 -
Can I batch export top 5 or 10 SERPS for each keyword in my campaign
I'm a newby. I have about 70 keywords and I want to create a list of all of the websites ranking in the top say 10 positions. This is to create a list of competitors in my client's space. How do I do this? I poked around but can only see single-keyword search capability to get the full serp listing (top 50). thanks.
Moz Pro | | empiricalSEO0 -
Thoughts on scraping SERPs and APIs
I'm perplexed about a couple of things. Google says that scraping keyword rankings is against their policy from what I've read. Bummer. We comprise a lot of reports and manual finding and entry was a pain. Enter Moz! We still manually check and compare, but it's nice having that tool. I'm confused now though about practices and getting SERPs in an automated way. Here are my questions Is it against policy to get SERPs from an automated method? If that is the case, isn't Moz breaking this policy with it's awesome keyword tracker? If it's not, and we wanted to grab that kind of data, how would we do it? Right now, Moz's API doesn't offer this data. I thought Raven Tools at one point offered this, but they don't now from what I've read. Are there any APIs out there that we can grab this data and do what we want with it? (let's day build our own dashboard)? Thanks for any clarification and input!
Moz Pro | | Boogily1 -
SERP control panel issues
Hi I use the SERP control panel every day, but now it hardly works and only shows info for the companies who have Google Places and show in the local results. I use Google Chrome on my (old) Toshiba laptop. Are there any technical issues with the SERP control panel at the moment? Kind regards, Barnaby
Moz Pro | | FreeRangeUK1 -
Best On-Demand SERP Tool? - Need for Presentation This Week
Hi there, I have to run a SERP report for about 200 keywords for 5 different domain names for a competitor analysis. I cant add them as campaigns here because I need to data before Thursday. Does anyone have a good on-demand tool they recommend? I need to run a SERP on both Google.com & Bing (US only)
Moz Pro | | digitalimpulse0 -
Week ending 10/28 - zero organic results?!?!
According to my Google Analytics account - this is not correct - but SEOMoz is reporting on the dashboard that I had a 100% decrease in organic search visits - a paltry zero visits in one week. Is there a known issue or something that SEOMoz is working on?
Moz Pro | | csingsaas0 -
SEOmoz Report: Competitive Domain Analysis
Hi there, According to SEOmoz Dashboard's Competitive Domain Analysis, the 'Total Links' for our domain shot up (more than quatripled) in the last few weeks. We haven't really done much link building in over 6 months so not sure how to explain this. Did SEOmoz make updates to their bots? Could it be that the bots are finding all these links only now? We've been using SEOmoz reporting for almost a year now, and I've never seen this before. Some insight / explanation for this would be great. Thanks in advance,
Moz Pro | | RBA
Gemma0