How to track PPC conversions?
-
I use both adwords and Microsoft Adcenter. I am looking to be able to track my conversions from each PPC site. I do not have a "Thank You" or "Check Out" page that I can tag because any sales that I make are through clicks on a link that goes offsite to an affiliate company that I receive commission from. However, the link on my site is a "Buy Now" button, so to get some idea of which source is giving me better conversions I'd like to know whether adcenter or adwords is sending more people that end up clicking this link. Canb anyone suggest a way or a program to set up in this manner? Thanks in advance for your help!
-
Appreciate that you're trying to help. I gave it a shot but that when I try to add the first step to the head section it tells me that it is not a valid script.
-
Hey. When I've had this situation in the past I've used this method: http://www.pitstopmedia.com/sem/how-to-track-clicks-as-conversions-in-adwords
Hope that helps!
-Justin
-
Looked into one but I don't think it will work. Plus they are $15-$30 a month. I'd do it if all else fails but someone told me that I could proboably set it up in Analytics as a goal but I can't figure it out.
All I am looking to do is determine is: Traffic Source (adwords/adcenter) + click on my "buy now" button = conversion.
-
You can also review the ones listed here (10 tracking software for pay per click campaigns) : http://www.adtrackerreviews.com/
Hope it helps.
-
Sounds like you're looking for http://tracking202.com/home
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conversion Rate Benchmarking and Optimization
Hey everyone! I run the marketing for an ecommerce marketplace and we're doing good on the SEO front of things, with 60%+ of our traffic coming in via search and we're ranking for some competitive keywords. I'm really curious about the conversion rate though. Despite intensive googling, I've not been able to find a rough benchmark for conversion rates. Our conversion rate is about 1.2%, increasing as we continue to do more optimization work with regards to the site's usability. While we track other forms of conversions, the 1.2% conversion rate is for bookings through the site, which is our main source of revenue. Does anyone have a reference guide for conversion rates, particularly for ecommerce marketplaces? I'd like to know if we're doing ok or really bad, and also to take reference from other similar sites to improve our conversion. Thanks!!
Conversion Rate Optimization | | NgEF0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Conversion Rate Optimization Coruses?
Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?
Conversion Rate Optimization | | monster990 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Google Analytics - Goal tracking question
If my form starts on domain1.com/leadform/html and the confirmation page is on Domain2.com/confirmation.html can I still set up GA goal conversion tracking?
Conversion Rate Optimization | | TheGrid0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0