CTR of Video Rich Snippet vs. Normal SERP
-
Hi there,
We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us.
The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is.
Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time.
Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are.
My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ?
Many thanks,
Stuart
-
Yes, I highly recommend moving the transcripts to the actual page that the video's on. This will not only help with accessibility, but also improve your on-page SEO.
-
Hi Erica, Thanks for your response, totally makes sense. We do have transcripts of the videos but we used these on separate FAQ pages which sit along side the videos (there are about 7 or so on that page with a JavaScript drop down to change between them) which receive some traffic but nothing like our main money page, would you recommend moving those transcripts to this page ? Many thanks, Stuart
-
I'd definitely keep the video.
Instead, I would 1) make sure your video is completely optimized (transcript, video sitemap, etc.); 2) build more links (and more legit than your competitors); and 3) freshness of page is a huge factor since Google's Freshness update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video page duplicates (that aren't really duplicates)
Hi. My company has a 1000 videos, each of the videos appear on their own page that follows the same template. The title is of course different / videos linked to / etc. Google is reporting them as "duplicate content". What should I do to differentiate these pages enough so that google can recognized that they are different pages?.
Image & Video Optimization | | adamorn0 -
Embedding videos for SEO
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option? Thanks!
Image & Video Optimization | | STP_SEO0 -
Video Marketing - Who will host them
Hey guys, I'd like to get going with video marketing and our product best matched with video. I have these things that I am not sure on what direction to take... 1. We have youtube, vimeo and our website. *What goes to what? Or vimeo embedded in website and youtube as is? *A video transcription should be done in the website to help search engines right? *Isnt it duplicate if its in youtube and another one embedded in the site from vimeo? Your thoughts and rationale will be greatly appreciated! Thanks! Jac
Image & Video Optimization | | jacreyes0 -
Embedding video on home page
I wonder if somebody has n experience what would be the best way to embed video on the home page from vimeo. We re using yoast video sitemap. Thank you very much for any tips and advice!
Image & Video Optimization | | Rebeca10 -
Rel Author Photo when does it show in SERPS
Hi,
Image & Video Optimization | | Ant71
Ive been using Rel author recently to get my Google+ photo showing up on Google serps. Can someone enlighten me to when people would and wouldnt see it. It appears on peoples results who live near me, however when someone 60 miles away does the same search he does not see the photo just the serps result. It is not a Google+ places entry, just your normal organic result. Any thoughts welcome 🙂0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Video on Search Engine Results Page Ranking.
Hi, i have a question. I have a website of my company with Page and Domain Authority 55. PA:58 and DA:55 And now, i like to rank a video for my brand name on SERP. What to do? should i place the video on my main page, domain.com/index.php and to upload the video on the folder domain.com/video/ and than to optimize the video like images for SERP. I read articles online, about video sitemap, optimization etc.. but can you tell me the exactly steps to rank an video. What kind of video embed should i use? to upload at any vimeo,youtube, or should i upload on my hosting, what kind of coding etc.. if you have experience on video ranking, tell me the steps please. Thanks.
Image & Video Optimization | | leadsprofi0