CTR of Video Rich Snippet vs. Normal SERP
-
Hi there,
We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us.
The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is.
Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time.
Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are.
My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ?
Many thanks,
Stuart
-
Yes, I highly recommend moving the transcripts to the actual page that the video's on. This will not only help with accessibility, but also improve your on-page SEO.
-
Hi Erica, Thanks for your response, totally makes sense. We do have transcripts of the videos but we used these on separate FAQ pages which sit along side the videos (there are about 7 or so on that page with a JavaScript drop down to change between them) which receive some traffic but nothing like our main money page, would you recommend moving those transcripts to this page ? Many thanks, Stuart
-
I'd definitely keep the video.
Instead, I would 1) make sure your video is completely optimized (transcript, video sitemap, etc.); 2) build more links (and more legit than your competitors); and 3) freshness of page is a huge factor since Google's Freshness update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Benefits of a video sitemap
Hello, Is one of the biggest benefits of a video sitemap that in the search results you will see your video with a link to the website where it is found rather than a link to YouTube? i.e. if the video is hosted on YouTube and embedded in your website, the link in the search results will be to the web page described in the video sitemap? Thanks!
Image & Video Optimization | | AL123al0 -
Great examples of how-to or other awesome videos
Hey all, I plan on making some awesome short, informational (and not overtly promotional) videos for my business. The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy). We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry). Just trying to get a sense of how I want it to look and feel for maximum engagement. Thanks!
Image & Video Optimization | | CleanEdisonInc0 -
YouTube Filtering Business Videos as Inappropriate Making them Unavailable When Safety Mode Enabled
My client is a public banking software company and recently many of their videos are unavailable to those browsers with "Safety Mode" turned on. What elements within these innocuous videos could be triggering the safety filter? Is there anything we can do about it? I've already reviewed titles/descriptions and reviewed the transcripts for words like 'sex" but I can't find anything that could be inappropriate. Is there any way around this? Is there a process for having this status changed? Thank you
Image & Video Optimization | | RosemaryB0 -
My wistia videos are not being index by Google. Does anyone know what can be happening?
I have the wistia site map on my robots.txt file and I also manually submit the site map to google. It shows that my videos were submitted successfully but they are not being indexed. Thanks
Image & Video Optimization | | bedbugsupply0 -
Video Marketing
Hello all: What is the key to making high ranking videos? Putting your domain name in the title with the keyword?
Image & Video Optimization | | hecheatedonme.com0 -
Rich Snippets
I have a vacation rental company and was looking at implementing rich snippets. You can view the property I would do it for at www.waikoloavacationrentals.com/kolea-rentals What method would you recommend we using? It seems like it would be ideal to either 1) have our logo show up next to the result or 2) have a link for 2 bedroom villas, 3 bedroom villas, and homes below the result. Let me know what you think would be best and the best way to implement this. Thanks,
Image & Video Optimization | | RobDalton0 -
301 redirect .com to .co.uk to improve position in UK serps
I've set up a new campaign for a website specifically targetting a service offered in a specific UK city. It's on a .com domain, and we've managed to get a few powerful links and while its only been going for a few weeks it's starting to get decent rankings in Google.com but is nowhere to be seen in Google.co.uk. It's getting good traffic but not traffic that converts probably because it's targeted to the UK and most visitors are from the US. I've just set up Google places, changed geo targeting to the UK, I've moved over to a UK host and we're targetting UK sites for links. I think while things are still at an early stage it would be a good idea to move everything that's on the .com over to the .co.uk with a 301 redirect and send all new links over to the .co.uk. What do you guys think? Is this a good idea? Thanks
Image & Video Optimization | | sandanista0 -
Video Optimization
Our videos are not appearing in Google video search. We use Brightcove for our videos and thety are in embedded in the site as flash and html 5. We are using meta data on the Brightcove videos We have added a video sitemap and submitted it to GWT - but after several months, our videos are still not showing up Any ideas how we can address this problem and better optimize our videos for the search engines? While we post some of our videos on Youtube, we use Brightcove when we embed and publish the videos on our site
Image & Video Optimization | | tim.mcgovern0