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Value of Link Redirect from Google News
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Some sites are linking to us with the URL from Google News instead of using a direct link.
For example:
Does this pass the same value as a normal link? I asked the publisher to replace the link with a normal link but they pushed back saying that the news URL is better.
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I don't believe it will do you any good at all.
The google link is better for them because they are linking to google, not to you.
Google News uses a 302 redirect
But there is good news and bad news too.
The good news is that the link should always work
The bad news is that eventually, it redirects to an internal google page with a link on it, that tells the reader you are an external site and they have to click that link to get to your story, introducing an extra click
The page says:
Redirect Notice
The previous page is sending you to (your link is here)
If you do not want to visit that page, you can return to the previous page. <- this is a link to google
(if the readers put the URL directly into their browser, it is a link to that redirect page)
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