Site Wide Link
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I have just run up the link explorer on my site and discovered that every page home page link points back with the text home - I assume this is bad in terms of SEO , my site name is ccie and I assumed that it put the site wide link of ccie to the entire site, however it seems to be the breadcrumb default of home which is doing it/. www.rogerperkin.co.uk/ccie
Should I be looking to change this so my top keyword points back from each page to the home page.
I am running wordpress and assumed the site name was the home link on all pages.
Can anyone advise the best practice?
Thanks
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Are you talking about links in the footer? In the sidebar? Navigation? Or content?
When you're talking site-wide links in general, you only want links that make sense to have sitewide (for example: your homepage, about us page, contact page etc.), and you don't want to use anchor text that manipulates relevancy - if you're linking to your homepage, it makes sense for the anchor text to be "home", and I don't think you'd be penalized for that.
It's worth checking out Rand's recent over-optimization whiteboard friday though - there was some very good info in there regarding site-wide links.
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