Worldwide Stores - Duplicate Content Question
-
Hello,
We recently added new store views for our primary domain for different countries.
Our primary url: www.store.com
Different Countries URLS:
And so forth and so on. This resulted in an almost immediate rankings drop for several keywords which we feel is a result of duplicate content creation. We've thousands of pages on our primary site.
We've assigned a "no follow" tags to all store views for now, and trying to roll back the changes we did.
However, we've seen some stores launching in different countries with same content, but with a country specific extensions like .co.uk, .co.nz., .com.au.
At this point, it appears we have three choices:
1. Remove/Change duplicate content in country specific urls/store views.
2. Launch using .co.uk, .com.au with duplicate content for now.
3. Launch using .co.uk, .com.au etc with fresh content for all stores.
Please keep in mind, option 1, and 3 can get very expensive keeping hundreds of products in untested territories. Ideally, we would like test first and then scale.
However, we'd like to avoid any duplicate penalties on our main domain. Thanks for your help and answers on the same.
-
Hi!
From what I many have understood, the duplication content problem is probably affecting your site because the main shop is in English (www.store.com) and the /au/, /uk/ and /nz/ too are in English and with exact content you use for the main shop.
When you are targeting different countries where is spoken the same language, as it is in this case, it is really suggested to follow these practices:
- try to "localize" the most you can the different countries shops, using local currencies, addresses, timezones;
- try to use the local variation of the language, as - for instance - the English spoken in UK is quite different from the one spoken in the USA. I know that this not really an option right now, because of the costs and time needed, but I urge to plan it in long term;
- use the tag rel="alternate" hreflang. This tag has been especially created for these situations, in order to tell to Google that a page - i.e.: www.store.com/uk/ - should be shown to the users from Uk. More and very easy to follow instructions about how to implement it can be found here
Remember that you can use this rel also at a level page, so you can maintain the subcarpet organization of your store.
This especially useful in order to have just one site to think when it comes to link building. And the different link building campaigns you may start for any targeted country will benefit the site as a whole.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Complicated Duplicate Content Question...but it's fun, so please help.
Quick background: I have a page that is absolutely terrible, but it has links and it's a category page so it ranks. I have a landing page which is significantly - a bizillion times - better, but it is omitted in the search results for the most important query we need. I'm considering switching the content of the two pages, but I have no idea what they will do. I'm not sure if it will cause duplicate content issues or what will happen. Here are the two urls: Terrible page that ranks (not well but it's what comes up eventually) https://kemprugegreen.com/personal-injury/ Far better page that keeps getting omitted: https://kemprugegreen.com/location/tampa/tampa-personal-injury-attorney/ Any suggestions (other than just wait on google to stop omitting the page, because that's just not going to happen) would be greatly appreciated. Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Multiply domains and duplicate content confusion
I've just found out that a client has multiple domains which are being indexed by google and so leading me to worry that they will be penalised for duplicate content. Wondered if anyone could confirm a) are we likely to be penalised? and b) what should we do about it? (i'm thinking just 301 redirect each domain to the main www.clientdomain.com...?). Actual domain = www.clientdomain.com But these also exist: www.hostmastr.clientdomain.com www.pop.clientdomain.com www.subscribers.clientdomain.com www.www2.clientdomain.com www.wwwww.clientdomain.com ps I have NO idea how/why all these domains exist I really appreciate any expertise on this issue, many thanks!
Intermediate & Advanced SEO | | bisibee10 -
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
Does having a page that ends with ? cause duplicate content?
I am working on a site that has lots of dynamic parameters. So lets say we have www.example.com/page?parameter=1 When the page has no parameters you can still end up at www.example.com/page? Should I redirect this to www.example.com/page/ ? Im not sure if Google ignores this, or if these pages need to be dealt with. Thanks
Intermediate & Advanced SEO | | MarloSchneider0 -
Is SEOmoz.org creating duplicate content with their CDN subdomain?
Example URL: http://cdn.seomoz.org/q/help-with-getting-no-conversions Canonical is a RELATIVE link, should be an absolute link pointing to main domain: http://www.seomoz.org/q/help-with-getting-no-conversions <link href='[/q/help-with-getting-no-conversions](view-source:http://cdn.seomoz.org/q/help-with-getting-no-conversions)' rel='<a class="attribute-value">canonical</a>' /> 13,400 pages indexed in Google under cdn subdomain go to google > site:http://cdn.seomoz.org https://www.google.com/#hl=en&output=search&sclient=psy-ab&q=site:http%3A%2F%2Fcdn.seomoz.org%2F&oq=site:http%3A%2F%2Fcdn.seomoz.org%2F&gs_l=hp.2...986.6227.0.6258.28.14.0.0.0.5.344.3526.2-10j2.12.0.les%3B..0.0...1c.Uprw7ko7jnU&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=97577626a0fb6a97&biw=1920&bih=936
Intermediate & Advanced SEO | | irvingw1 -
Duplicate Content Question
My understanding of duplicate content is that if two pages are identical, Google selects one for it's results... I have a client that is literally sharing content real-time with a partner...the page content is identical for both sites, and if you update one page, teh otehr is updated automatically. Obviously this is a clear cut case for canonical link tags, but I'm cuious about something: Both sites seem to show up in search results but for different keywords...I would think one domain would simply win out over the other, but Google seems to show both sites in results. Any idea why? Also, could this duplicate content issue be hurting visibility for both sites? In other words, can I expect a boost in rankings with the canonical tags in place? Or will rankings remain the same?
Intermediate & Advanced SEO | | AmyLB0 -
Multi-language, multi-country localized website with duplicate content penalty
My company website is multi-language and multi-country. Content created for the Global (English-language only, root directory) site is automatically used when no localization exists for the language and country choice (i.e. Brazil). I'm concerned this may be harming our SEO through dupe content penalties. Can anyone confirm this is possible? Any recommendations on how to solve the issue? Maybe the canonical tag? Thanks very much!
Intermediate & Advanced SEO | | IanTreviranus0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0