Internal Link Structure
-
Hello Everyone,
I'd be grateful for a little feedback please;
This is my site, the home page
of which is targeting the phrase jobs in **** (I'm sure you can fill i the gap
:))I've made a few changes recently which has included having the
Contract jobs in **** | Permanent Jobs in **** | Temporary Jobs in **** & Today’s
jobs in **** links added to the homepage...Perhaps foolishly and impatiently, I did all of these at the
same time, whilst also changing the sites internal link structure, specifically
for all links to the homepage, which previously were like <a<br>href="/">Home and have now been changed to <a<br>href="/">jobs in ****</a<br></a<br>Meaning that I have 4500 internal links with the anchor text
'jobs in ****'But rather than seeing an improvement n my SERPs ranking, I have
gone from page 2 of Google to page 6, and falling......Apart from being inpatient, what have I done wrong?
Many thanks
-
Hi Bfrent,
Sorry to trouble you again. I'm gradually working through your suggestions, I'm keen to get to back to where i was and beyond, but don't want to try to many changes at once. Realistically what review period should I give each change?
how long do I give google to revie and reindex? I ask, because the site is bouncing about all over the place at the moment, page 6 | Page 2 | page 22 | Page 14....
Thanks in advance
GTN
-
OSE is Open Site Explorer by SEOmoz. http://www.opensiteexplorer.org/
While you are making changes, I would monitor daily.
-
Another quick question, realistically after I have made a change, what review period should I give?, I've seen results initially fall in the SERPs only to rise at a later date?
-
So internal linking is not good, or mine is done badly? Thanks Donnie
-
Forgive my ignorance, OSE? thanks Brent.. the 75 domains are all job boards, part of a network, I used to use the footer area of each page to link to eacg of the boards, I'm slowly working on undoing this, do you think I should make that a priority?
-
I would have to agree with Brent, this is definitely unnatural and I would recommend changing it back ASAP.
The way I see it google will not punish anyone for external links coming in.. Because if they did my competition would be eliminated in days : )
-
At a quick glance, it looks like you might have over optimized the site.
I would slowly start taking steps backwards and see what happens with each step.
Also, looking at OSE, it looks like you are way too heavy on inbound links with "jobs in kent" (75 domains, 103,647 links) and "jobs around kent" (73 domains, 4,029 links)
Then from there it drops down to 4 domains with 16 links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Links in Footer?
Hi, One of my clients uses a pretty powerful SEO tool, won't mention the name. They now have a "link equity" tool, which they are using on a lot of their client's sites, which include tons of fortune 500 companies. It involves add footer links to your site that change based on the content of the page they are on. The machine learning tries to figure out the most related pages and links to them with the heading tag of that page as the anchor text. Initially this sounds very spammy to me. But then, it seems a lot like "related products" tools that many companies use. The goal for this tool is to build up internal linking, especially for deeper pages on their site. They have over 10,000 currently. What are everyone's thoughts on this strategy?
White Hat / Black Hat SEO | | vetofunk2 -
One of my outbound links website go hit by panda!
Hi mozzers, today I received a message from one of my blogger partners announcing me that he got hit by panda. 2 weeks ago I had him placing 2 anchors one in our main domain and a second one on our subdomain. I know panda focuses essentially on dups and I have paid attention to our webmaster tools to make sure we haven t got any messages Which we re good with. What do you guys suggest, will this affect us at some point or we re good? also in case that we re good will panda affect the blogger's authority therefore ours? if yes I should probably remove them, right? Thanks
White Hat / Black Hat SEO | | Ideas-Money-Art0 -
Need advice on best strategy for removing these bad links.
Heres the scenario... We recently took on a new client who's previous seo company had partaken in some dodgy link building tactics. They appear to have done some blog comment spam, very poorly. The situation we are now in is this: We have a site with an internal page deemed more important than the homepage (the homepage has 60 linking root domains and the internal page 879). It looks as though the previous seo company submitted a disavow request, theres a message in webmaster tools from a few weeks back saying it had been received, but no further correspondence. I have doubts as to whether this disavow request was done correctly... Plus im not sure that Google has issued the site a warning yet as they are ranking position one for the keyword on the internal page. Our clients want us to handle this in the correct manner, whether it be to simply ignore it and wait for Google to send a warning about the links, remove the offending internal page and leave a 404, or try to disavow the links that google doesnt know about yet from 800+ websites. Suggestions for the best practice for dealing with this situation? Any advice is much appreciated, Thanks, Hayley.
White Hat / Black Hat SEO | | Silkstream0 -
Sitewide logo footer link - what's the risk?
Hi, an incredibly popular website, with several thousand pages, has offered me a site-wide footer logo link. The site this popular website would backlink to has 50 high quality backlinks (and low volumes of traffic - it's a new site). I am tempted to say no, because of the risk of penalty, but then I started wondering whether a logo link posed the same penalty risk as a text link.
White Hat / Black Hat SEO | | McTaggart0 -
Massive rank drop for 'unnatural links' . Help!
Hi Everyone, I work for a company called Danbro - www.danbro.co.uk Recently a massive penalty lead to a huge drop across all keywords in Google including the brand name. Since we have conducted a massive clean up; (requesting competitors to remove duplicate content, removing some poor quality links etc etc) We still have not seen any improvement whatsoever nor has Google responded. Has anyone ever received a positive response from Google? Since we sent a reconsideration request our ranks actually went worse!! Any advice would be great
White Hat / Black Hat SEO | | Townpages0 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0 -
Ditching of spammy links - will it be of benefit?
Hi there. We have recently taken over the SEO for a five-star hotel who rank very well already for a lot of their main terms, largely down to the fact they have decent off-site strength (as yet very little on-page optimisation has been done, so they aren't appearing for some quite key terms). This off-page strength includes around 2000 links, giving the home page an authority of 63 in the OSE tool. However, upon looking at the links to check they were pointing to the most relevant page etc, I notice they have A LOT of spammy links, pointing to their site with anchor text like 'cheap cialis' or 'buy valium'. Clearly these aren't the kinds of links that should be pointing to a five-star hotel, but should I expect to see much of a drop by attempting to remove these links? We obviously want to clean their link portfolio up, but I'm not sure they would be too happy if all their top rankings disappeared - even if only temporarily, and even if done with the best intentions. I ask as none of the other sites we handle SEO for have had such a proliferation of these links, so I've not seen the ramifications in full. Any help would be much appreciated, along with advice on the best way to remove these links.
White Hat / Black Hat SEO | | themegroup0 -
How much pain can I expect if I change the URL structure of the site again?
About 3 months ago I implemented a massive URL structure change by 'upgrading' some of the features of our CMS Prior to this URL's for catergorys and products looked something like this http://www.thefurnituremarket.co.uk/proddetail.asp?prod=OX09 I made a few changes but din't implement it fully as I felt it would be better to do it instages as the site was getting indexed more thouroughly. HOWEVER... We have just hit the first page for some key SERP's and I am wary to rock the boat again by changing the URL structures again and all the sitemaps. How much pain do you think we could feel if i went ahead and optimised the URL's fully? and What would you do? 🙂
White Hat / Black Hat SEO | | robertrRSwalters0