Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain authority and keyword difficulty
-
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool?
I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
-
I have a new domain and I am beating pages with much higher page ranks / DA etc
Typically in the niche I am targeting if I use the Keyword Difficulty tool i get an average of about 50% - I think this tool mainly uses DA / PA to work out the difficulty %.
After I will do a Google search and look on the pages for mentions of the keyword's I am going to target with my pages / posts.
Often I find there are few mentions or 1 exact match mention in the content with the page title being something different / not exact match.
I will then build a page which is targeted specifically for the keyword and optimise for it, I don't over do the optimisation - if the other pages only have 2 mentions of the keyword in the content I would normally build a post with say 3 - 5 mentions. I have noticed when going over 5 keyword (aprox) pages tend to rank poorly or rank badly then crawl back up the SERP's slower - this could be due to the domain on the site being 1 month old.
I also only build quality content that is relevant to the search term, this should prevent the pages dropping from the SERP's (I hope!).
Obviously if your niche has highly optimised pages and a bunch of links pointing at each page then this method is not going to work.
Hope that helps.
-
I do this a lot (on a daily bases), so first off your not alone.
And your right in the fact it does need to be weighed up.
It's very hard to give an actual answer but in general if I see PA/DA 40+ a lot of work could be involved, if I see PA/DA 20- should be easy, id expect first page rankings in a few weeks to a month if that.
I don't just go off this alone but it's my starting point, I will check out all of page 1 and page 2 and some times page 3. You might find page 1 is 40+ then page 2 is 25+.
But I do look at lots of elements for example how much there content is shared socially, this gives me an idea if I produced the same sort of content and pushed PPC to it what kind of sharing potential is available from this audience (but this is just a method I do, haven't seen anyone else doing it).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Strange keyword showing in GA
Hi All, Since last two days I am seeing a very strange keyword appearing in Google Analytics. Why such keyword appearing in GA? any idea? Please see keyword in attachment. Thanks ay6hH6z
Technical SEO | | Alick3000 -
Clients domain expired - rankings lost - repurchased domain - what next?
Its only been 10 days and i have repurchased the domain name/ renewed. The who is info, website and contact information is all still the same. However we have lost all rankings and i am hoping that our top rankings come back. Does anyone have experience with such a crappy situation?
Technical SEO | | waqid0 -
How to fix keyword cannibalization?
Hello All, I am a webmaster of http://www.bannerbuzz.com and I have some problem in keyword cannibalization in my store, i have lots of categories related to banners, and in Banner section my my keyword is vinyl banners and my all categories urls structure connected with vinyl banners, I am definitely sure that keyword cannibalization issue in my website and i want to resolve it as soon as possible, so can anyone please help me how can i resolve this issue with effective way or without affected my keyword ranking? My Keywords Vinyl Banners : http://www.bannerbuzz.com/full-color-vinyl-banners.html
Technical SEO | | CommercePundit
Custom Banners : http://www.bannerbuzz.com/custom-vinyl-banners.html
Outdoor Banners : http://www.bannerbuzz.com/outdoor-vinyl-banners.html My 1 keyword vinyl banners is affected, so can anyone please look at these pages and let me know how can i resolve keyword cannibalization from my website.? Thanks
BannerBuzz.com0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Keyword not showing
Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca? thanks
Technical SEO | | solution.advisor0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Does a TM in the keyword have effect?
If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.
Technical SEO | | Malarowski0